---
title: "Nike Underwear Men — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/nike-underwear-men"
last_updated: "2026-08-01T01:06:23.374Z"
locale: en
meta:
description: "Niche score 62/100 · £47K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 62/100 · £47K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nike Underwear Men — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **nike underwear men**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 12Growth 57Conversion 16Competition 95Returns 100Price range 78Avg price 84Brand share 89Review moat 24Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Brand share**
**Great****46%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£18.64**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£6.73–£44.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+30.8%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****6,508.98**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£47K**
£47K/yr · 197K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, nike underwear men is a £47K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 46% of demand. Verdict: Worth a look — 62/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nike underwear men market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£47K–£56K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#151**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **64%**
- **Out of stock**
- **5.9%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**73**
**Top-5 brand share**
**46%**
Top 20: 84%
**Top-5 click share**
**20%**
Top 20: 45%
**Open market**
**49%**
- NIKE18% - Bonjour9% - Pierre Calvini7% - JupiterSecret6% - Calvin Klein6% - DANISH ENDURANCE5%
## **Demand**
Weekly Amazon search volume, last 42 weeks — +30.8% search growth over the last 90 days.
7K5KSpike '25Black Friday '25Holiday '25Spike '26Prime Day '26Oct '25Nov '25Jan '26Mar '26Apr '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/nike-underwear-men/trend)
## **Top nike underwear men search terms**
- **mens loose fit boxers**28K/yr+23.7%0.9% conv. - **loose boxers for men**20K/yr+23.1%1.1% conv. - **nike underwear men**24K/yr+6.3%0.8% conv. - **woven boxers for men**17K/yr+22.8%0.6% conv. - **mens nike boxers**18K/yr+41.3%1.1% conv. - **loose fit boxers**8K/yr+123.5%0.9% conv. - **mens woven boxers**10K/yr+37.0%0.5% conv. - **mens loose boxers**10K/yr+47.8%0.5% conv. - **cotton boxers for men loose fit**10K/yr+42.8%1.0% conv. - **woven boxers**10K/yr+10.4%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/nike-underwear-men/search-terms)
## **Top nike underwear men products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9464%£2K6%£3K8%£4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bonjour Mens 6 pack Woven Boxer Shorts (Large) Assorted**Bonjour**£12.61**3.6★2,653 rev](https://www.amazon.co.uk/dp/B07QZ3WHXS) [2**NIKE Mens Dri-fit Esmicro Trunks Nike Logo Print/Cool Grey/Black M EU**NIKE**£23.13**4.8★55 rev](https://www.amazon.co.uk/dp/B09RSXBTTD) [3**JupiterSecret Mens Woven Boxers Underwear Cotton Boxers for Men Mens Boxers Shorts Multipack with Button Fly S-6XL**JupiterSecret**£12.31**4.1★1,201 rev](https://www.amazon.co.uk/dp/B0CRQ7LGL5) [4**YESWEL Mens Boxers Bamboo Boxers L Black Loose Fit With Button Fly Comfortable Underwear Trunks Tag-free Underpants Pack of 3**YESWEL**£13.27**4.5★256 rev](https://www.amazon.co.uk/dp/B0FF9S9J2N) [5**Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Dark - Large**Pierre Calvini**£11.41**4.4★114 rev](https://www.amazon.co.uk/dp/B0GJ7BMW84)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Trenzeo Mens Boxer Shorts 6-Pack Loose Fit Cotton Underwear For Men with Button Fly Breathable & Comfortable Mens Boxers Multipack (UK Alpha S Regular Regular Black)**Trenzeo**£13.94**20 rev5mo ago](https://www.amazon.co.uk/dp/B0GLTJ6NMY) [**Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Dark - Large**Pierre Calvini**£11.41**114 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ7BMW84) [**Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Blue - Large**Pierre Calvini**£11.55**114 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ715CCC) [**Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Black - Large**Pierre Calvini**£11.58**114 rev8mo ago](https://www.amazon.co.uk/dp/B0G35SQ2R8) [**Nike Mens All Day Micro Stretch Long Leg Boxer Brief Underwear (3-Pack) Black/Black/Black M (Pack of 3)**NIKE**£22.35**108 rev11mo ago](https://www.amazon.co.uk/dp/B0F84GYDXH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Dark - Large**Pierre Calvini**£11.41**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0GJ7BMW84) [**Pierre Calvini Mens Boxers Loose Fit - Soft Jersey Cotton Mens Underwear - Breathable Lightweight & Tag-Free Mens Boxer Shorts with Stay-Put Waistband for All-Day Comfort - 3 Pk - Blue - Large**Pierre Calvini**£11.55**4.4★**▲ 54%**](https://www.amazon.co.uk/dp/B0GJ715CCC) [**Trenzeo Mens Boxer Shorts 6-Pack Loose Fit Cotton Underwear For Men with Button Fly Breathable & Comfortable Mens Boxers Multipack (UK Alpha S Regular Regular Black)**Trenzeo**£13.94**3.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0GLTJ6NMY) [**Nike Mens All Day Micro Stretch Trunk Underwear (3-Pack) Photo Blue/Iron Grey/Black M (Pack of 3)**NIKE**£22.79**4.2★**▲ 52%**](https://www.amazon.co.uk/dp/B0F84M8WYJ) [**John Rider Mens 6 Pack Polycotton Woven Boxer Shorts | Classic Loose Fit Cotton Breathable Underwear Briefs Mens Boxer Short M L XL XXL (UK Alpha 3XL Plus Regular) Multicoloured**John Rider**£13.49**4.0★**▲ 49%**](https://www.amazon.co.uk/dp/B0D8L9Z689)
**~~View all trending →~~**
## **What buyers say about nike underwear men**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Nice and comfortable”*
**Quality-Overall**20%
*“Decent quality”*
**Size-Overall**19%
*“I love the comfortable fit and the fact that they aren't too tight. room for the unmentionables to move and breathe”*
**Value For Money**13%
*“Excellent value”*
**Advertised Vs Actual Product**4%
*“just as advertised”*
**Material Quality**3%
*“strong material”*
**Soft Feel**3%
*“Nice and smooth on the skin”*
**Washability**2%
*“Wash well”*
**Breathability**2%
*“Breathable and comfy”*
**Color**1%
*“Good colours”*
### **What buyers complain about **
**Size-Overall**22%
*“Far too small”*
**Quality-Overall**20%
*“Poor Quality”*
**Material Quality**12%
*“Itchy material”*
**Advertised Vs Actual Product**6%
*“Looks nothing like the photo”*
**Stitch/Finish/Polish**5%
*“the seams just came apart”*
**Durability**4%
*“Ripped on first wear”*
**Stretchability/Expandability/Elasticity**3%
*“Poor elastic”*
**Machine Wash Suitability**2%
*“Awful material - I'm surprised that they didn't dissolve in the washing machine”*
**Value For Money**2%
*“Waste of money”*
**Design-Overall**2%
*“Poor design”*
### **Top return reasons **
**Size-Overall**40%
**Quality-Overall**15%
**Thigh Fit**10%
**Shape/Style**10%
**Product Condition**10%
**Stitch/Finish/Polish**10%
**Defective Material/Parts**5%
## **Common questions**
- **Is nike underwear men profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 114 tracked products. 0 of 27 products launched in the last 360 days are still selling. 90-day search growth is +30.8%. Flapen's verdict: Worth a look (62/100).
- **How competitive is the nike underwear men niche?**
- 44 brands and 73 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 46% of demand.
- **What do buyers complain about in nike underwear men?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 0.1%.
- **What does it cost to enter the nike underwear men niche?**
- Listings span £6.73–£44.75; the average listing price is £18.64 (sweet spot $15–$100). The average incumbent carries 6,509 reviews — the moat a new listing must climb.
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