---
title: "Nighties for Women — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/nighties-for-women"
last_updated: "2026-08-01T01:08:56.919Z"
locale: en
meta:
description: "Niche score 54/100 · £136K/yr market · 1.9M searches/yr · £12.28 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £136K/yr market · 1.9M searches/yr · £12.28 avg price. Weak search conversion (0.6%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Nighties for Women — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **nighties for women**
**Worth a look**
Shows a fragmented shelf (top 5 take 12% of clicks), but weak search conversion (0.6%) keeps it on the watch list.
Market size 30Growth 59Conversion 7Competition 97Returns 58Price range 42Avg price 52Brand share 64Review moat 64Quality gap 50
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****937.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.28**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£4.42–£22.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£136K**
£136K/yr · 1.9M searches
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, nighties for women is a £136K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul–Dec. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **nighties for women market data**
- **Units sold / yr**
- **10K–13K**
- avg 0–100/product
- **Revenue / yr**
- **£123K–£154K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **88%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**44**
**Top-5 brand share**
**67%**
Top 20: 97%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**29%**
- Ekouaer29% - INSIGNIA13% - Suzy & Me11% - Lovasy7% - Bresdk6% - Uniexcosm6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
70K50KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/nighties-for-women/trend)
## **Top nighties for women search terms**
- **nighties for women**355K/yr+25.6%0.3% conv. - **womens nightwear**296K/yr+0.8%0.0% conv. - **cotton nightdresses for women uk**104K/yr+225.1%0.4% conv. - **nightdresses for women uk**160K/yr+53.9%0.2% conv. - **ladies nighties**121K/yr+21.1%0.4% conv. - **night dress**101K/yr+10.6%0.2% conv. - **cotton nighties for women**68K/yr+96.2%0.3% conv. - **womens nighties**104K/yr+13.9%0.4% conv. - **nightdress**74K/yr+11.7%0.1% conv. - **ladies nightdress**83K/yr+4.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/nighties-for-women/search-terms)
## **Top nighties for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£3K3%£4K4%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Suzy & Me Womens Pack of 2 Short Sleeved 100% Cotton Jersey Nightshirts. Butterfly Heart Stag Bee Campervan Print Designs (GREY/DUCK EGG 16-18)**Suzy & Me**£19.49**4.5★1,249 rev](https://www.amazon.co.uk/dp/B07NDWG9SL) [2**Ekouaer 2 Pack Nightgowns for Women V Neck Sleepshirt Coffee+Stars XXL**Ekouaer**£16.20**4.5★1,784 rev](https://www.amazon.co.uk/dp/B0CJ4JDD17) [3**INSIGNIA Womens Pack of 2 Short Sleeved Cotton Blend Jersey Nightshirts Nighties (Set 2 16-18)**INSIGNIA**£17.51**4.5★509 rev](https://www.amazon.co.uk/dp/B0DNG5JK7N) [4**Ekouaer 2 Pack Nightgowns for Women Flare Short Sleeve Sleepshirt V Neck Sleepwear Floral Print Blue Butterfly + pink XL**Ekouaer**£16.43**4.5★1,784 rev](https://www.amazon.co.uk/dp/B0D9LK9YV2) [5**Ekouaer Nightdresses for Women Button Up Ladies Nighties Nightshirts Summer Nightwear Short Sleeve 2 Pack Grey + Star M**Ekouaer**£16.71**4.6★424 rev](https://www.amazon.co.uk/dp/B0F62VY4QW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)**INSIGNIA**£20.62**204 rev7mo ago](https://www.amazon.co.uk/dp/B0G65J21L2) [**Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)**Leversic**£7.93**104 rev7mo ago](https://www.amazon.co.uk/dp/B0G4FQ6TPL) [**Ekouaer Nighties for Womens Sleeveless Soft Short Nightdress CX29 XL**Ekouaer**£11.53**174 rev8mo ago](https://www.amazon.co.uk/dp/B0G2PM4HKP) [**Lovasy Nighties for Women Cotton Nightdresses for Women UK Ladies Nighties Nightdress Long V Neck Night Dress Nighty Loose Sleeveless Chemise Negligees with Lace White M**Lovasy**£11.31**47 rev1y ago](https://www.amazon.co.uk/dp/B0FJ5WQC68) [**Marvmys Womens Nightdress Short Sleeve Nightshirt Heart Print Designs Nightgown Cotton Sleepwear Nighties for Women Purple M**Marvmys**£7.00**564 rev1y ago](https://www.amazon.co.uk/dp/B0DYP2HBWD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Lilac & Pink 14-16)**INSIGNIA**£20.62**4.6★**▲ 23%**](https://www.amazon.co.uk/dp/B0G65J21L2) [**INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 18-20)**INSIGNIA**£20.67**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0CYQ6Y2YH) [**Suzy & Me Ladies 100% Cotton Jersey Strappy Nightdress (PLUM 18-20)**Suzy & Me**£13.77**4.4★**▲ 22%**](https://www.amazon.co.uk/dp/B0F6YZ2LZM) [**INSIGNIA Womens Pack of 2 Short Sleeve Long Pure Cotton Jersey Nightshirts Nighties (Pink-Blue Spot 14-16)**INSIGNIA**£20.62**4.6★**▲ 22%**](https://www.amazon.co.uk/dp/B0CYQBV68S) [**Leversic Nighties for Women Sleeveless Nightdresses V Neck Lace Chemise Cotton Nightgown Soft Nightwear S-3XL(Cobalt Blue L)**Leversic**£7.93**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B0G4FQ6TPL)
**~~View all trending →~~**
## **What buyers say about nighties for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“Feel comfortable”*
**Size-Overall**16%
*“true to size fit”*
**Soft Feel**12%
*“So soft”*
**Quality-Overall**10%
*“Excellent product”*
**Material Quality**9%
*“comfortable material”*
**Value For Money**7%
*“Amazing value”*
**Color**4%
*“its a really lovely shade”*
**Washability**3%
*“washes lovely”*
**Machine Wash Suitability**2%
*“easy to wash”*
**Warmth**2%
*“perfect for warm nights”*
### **What buyers complain about **
**Size-Overall**33%
*“To large”*
**Material Quality**14%
*“is made from polyester”*
**Quality-Overall**6%
*“Poor Quality”*
**Color**3%
*“More maroon than purple”*
**Machine Wash Suitability**2%
*“Definitely need to wash before wearing”*
**Length**2%
*“Longer length”*
**Thickness**2%
*“Product is very thick”*
**Warmth**2%
*“Item is cotton jersey so warmer than I expected or wanted”*
**Stiffness**2%
*“They are very likely viscos”*
**Smell**2%
*“still smells of chemicals”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**16%
**Length**8%
**Quality-Overall**4%
**Width**4%
**Shape/Style**3%
**Color**2%
**Advertised Vs Actual Product**2%
**Chest Fit**1%
**Comfort-Overall**1%
## **Common questions**
- **Is nighties for women profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 216 tracked products. 0 of 75 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the nighties for women niche?**
- 31 brands and 44 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in nighties for women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.7%.
- **When does demand for nighties for women peak?**
- Demand peaks in Jul–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the nighties for women niche?**
- Listings span £4.42–£22.80; the average listing price is £12.28 (sweet spot $15–$100). The average incumbent carries 937 reviews — the moat a new listing must climb.
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