---
title: "Night Nurse — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/night-nurse"
last_updated: "2026-08-01T00:01:54.616Z"
locale: en
meta:
description: "Niche score 47/100 · £61K/yr market · 294K searches/yr · £11.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £61K/yr market · 294K searches/yr · £11.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Night Nurse — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **night nurse**
**Skip it**
Soft demand (-63.7% this quarter) — this niche doesn't clear our bar today.
Market size 15Growth 0Conversion 23Competition 85Returns 100Price range 34Avg price 44Brand share 60Review moat 61Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,074.36**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.22**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£1.90–£21.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£61K**
£61K/yr · 294K searches
**Growth**
**Bad****-63.7%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, night nurse is a £61K/yr Amazon United Kingdom market (294K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **night nurse market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£67K–£90K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#81**
- **Page quality**
- **0%**
- **Prime**
- **85%**
- **Sponsored**
- **85%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 71%
**Open market**
**26%**
- Vlazom24% - RSLOVE18% - Nytol11% - Jlowesun8% - Sosolism8% - shelikes6%
## **Demand**
Weekly Amazon search volume, last 41 weeks — -63.7% search growth over the last 90 days.
13K8KHoliday '25Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/night-nurse/trend)
## **Top night nurse search terms**
- **night nurse**174K/yr-57.1%1.8% conv. - **night nurse liquid**68K/yr-86.0%1.1% conv. - **night nurse capsules**22K/yr-68.1%1.9% conv. - **nyquil**10K/yr-38.1%0.9% conv. - **night nurse liquid sleep**5K/yr-21.4%2.9% conv. - **night nurse tablets**3K/yr-38.1%3.4% conv. - **night nurse medicine**6K/yr-66.5%0.7% conv. - **nightnurse**5K/yr-60.9%2.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/night-nurse/search-terms)
## **Top night nurse products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£4K8%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Sosolism Womens Labor/Delivery/Hospital Gown Nursing Nightgown Sleepdress for Breastfeeding Off-white M**Sosolism**£20.10**4.0★122 rev](https://www.amazon.co.uk/dp/B0BBR8SP7Z) [2**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black 3XL**Vlazom**£10.83**4.4★33 rev](https://www.amazon.co.uk/dp/B0FJ8PRF2V) [3**RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong Pink M**RSLOVE**£12.66**4.5★321 rev](https://www.amazon.co.uk/dp/B0DK95GMYJ) [4**Nytol Simply Sleep & Calm Elixir 100ml - Herbal Remedy Traditionally Used to Aid Restful Sleep**Nytol**£5.34**3.9★1,718 rev](https://www.amazon.co.uk/dp/B00TRSVKTQ) [5**Nytol Herbal Simply Sleep One A Night Tablets - Herbal Remedy with Natural Active Ingredients Used to aid Sleep - 21 Count (Pack of 1)**Nytol**£5.18**4.0★10,616 rev](https://www.amazon.co.uk/dp/B06Y3XWJDQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bresdk Nightdresses for Women uk Cotton Ladies Nighties Button Down Nursing Nightdress Button Up Womens Nightwear Black L**Bresdk**£7.93**65 rev8mo ago](https://www.amazon.co.uk/dp/B0G2BVFLZL) [**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black 3XL**Vlazom**£10.83**33 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8PRF2V) [**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue XXL**Vlazom**£12.87**33 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8NMK69) [**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Dusky Grey 3XL**Vlazom**£12.14**33 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8PHXZZ) [**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue S**Vlazom**£11.93**33 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8PZXPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Navy Blue XXL**Vlazom**£12.87**4.4★**▲ 319%**](https://www.amazon.co.uk/dp/B0FJ8NMK69) [**RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong Pink M**RSLOVE**£12.66**4.5★**▲ 317%**](https://www.amazon.co.uk/dp/B0DK95GMYJ) [**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black L**Vlazom**£11.13**4.4★**▲ 316%**](https://www.amazon.co.uk/dp/B0FJ8S9QJX) [**RSLOVE Sexy Babydoll Lingerie for Women - Lace Chemise Negligees Open Front Sleepwear with Thong White XL**RSLOVE**£11.88**4.5★**▲ 316%**](https://www.amazon.co.uk/dp/B0DK93W5BY) [**Vlazom Women Nighties Button Down Cotton Nightdress Boyfriend Style Sleepshirt Relaxed Nightshirt Hospital/Maternity/Nursing/Labour Nightgown with Pockets Black M**Vlazom**£11.27**4.4★**▲ 315%**](https://www.amazon.co.uk/dp/B0FJ8MLYYN)
**~~View all trending →~~**
## **What buyers say about night nurse**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**13%
*“Good night sleep”*
**Value For Money**12%
*“Great value”*
**Quality-Overall**9%
*“Good Quality Product arrived on time”*
**Cough Relief**8%
*“Good cough medicine”*
**Efficiency**7%
*“Does the job”*
**Cold Relief**5%
*“These were really helpful when I had flu”*
**Ease Of Use**5%
*“easy to use”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Taste-Overall**4%
*“Not an unpleasant taste either”*
**Soothing Effect**4%
*“Nice and soothing”*
### **What buyers complain about **
**Functionality-Overall**30%
*“Didn't work very well”*
**Sleep Quality**16%
*“Doesn't help sleep”*
**Value For Money**7%
*“Waste of money”*
**Cough Relief**6%
*“diden't help my cough”*
**Taste-Overall**5%
*“It had a bit of an aftertaste”*
**Dosage**3%
*“didnt like to take an extra 1 as in the instructions”*
**Size-Overall**3%
*“doesn't match the length”*
**Smell**2%
*“They do have a slight smell to them”*
**Blood Sugar Level**2%
*“no sugar so OK for Diabetic = not as good or as cheap as Robitussin Chesty Cough Sugar Free Liquid - 250ml + smaller dosage”*
**Leak-Proof**2%
*“leaked all over the box it was delivered in”*
### **Top return reasons **
**Size-Overall**60%
**Material Quality**9%
**Color**8%
**Quality-Overall**5%
**Length**4%
**Width**3%
**Chest Fit**3%
**Smell**2%
**Shape/Style**2%
**Stiffness**2%
## **Common questions**
- **Is night nurse profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 53 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -63.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the night nurse niche?**
- 21 brands and 91 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in night nurse?**
- Top complaints mined from reviews: Functionality-Overall, Sleep Quality, Value For Money. The return rate is 0.1%.
- **What does it cost to enter the night nurse niche?**
- Listings span £1.90–£21.75; the average listing price is £11.22 (sweet spot $15–$100). The average incumbent carries 1,074 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)