---
title: "Navy Tie — £61K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/navy-tie"
last_updated: "2026-08-01T02:07:53.311Z"
locale: en
meta:
description: "Niche score 37/100 · £61K/yr market · 80K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £61K/yr market · 80K searches/yr · £7.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Navy Tie — £61K/yr Amazon UK Niche (2026) - Flapen"
---
# **navy tie**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 15Growth 72Conversion 86Competition 18Returns 38Price range 41Avg price 22Brand share 7Review moat 44Quality gap 24
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+56.0%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,113**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.45–£22.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£7.79**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£61K**
£61K/yr · 80K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, navy tie is a £61K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **navy tie market data**
- **Units sold / yr**
- **8K–10K**
- avg 500–750/product
- **Revenue / yr**
- **£62K–£78K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**0%**
- HISDERN73% - URAQT9% - RBOCOTT6% - Enlision5% - JACK & JONES4% - THE SAVILE ROW COMPANY LONDON3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +56.0% search growth over the last 90 days.
3K2KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/navy-tie/trend)
## **Top navy tie search terms**
- **navy tie**31K/yr+66.7%1.9% conv. - **navy blue tie**21K/yr+63.2%1.4% conv. - **navy ties for men**8K/yr+36.8%1.4% conv. - **dark blue tie**6K/yr+85.3%1.8% conv. - **navy tie and pocket square**5K/yr+59.9%2.1% conv. - **mens navy tie**4K/yr+44.3%2.0% conv. - **navy blue ties for men**4K/yr-24.4%1.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/navy-tie/search-terms)
## **Top navy tie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£9K30%£18K45%£28K60%£37K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HISDERN Navy Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)**HISDERN**£5.05**4.6★4,529 rev](https://www.amazon.co.uk/dp/B0B8J2HQ3H) [2**HISDERN Navy Blue Ties for Men Wedding Tie and Pocket Square Set Elegant Floral Tie Silk Necktie & Handkerchief Sets Party Business**HISDERN**£6.73**4.6★4,228 rev](https://www.amazon.co.uk/dp/B010FMP9D0) [3**HISDERN Mens Slim Tie Navy Skinny Ties for men 6cm Solid Color Classic Wedding Necktie**HISDERN**£4.76**4.6★4,529 rev](https://www.amazon.co.uk/dp/B0CMLJ8XWB) [4**RBOCOTT Navy Silk Tie and Pocket Square Necktie Tie Clip Set for Men (8)**RBOCOTT**£6.62**4.6★5,503 rev](https://www.amazon.co.uk/dp/B07H4WD2WN) [5**URAQT Mens Ties - Classic Solid Color Skinny Necktie Formal Business Wedding Party Work Tie 6cm**URAQT**£3.69**4.4★2,453 rev](https://www.amazon.co.uk/dp/B0BBVPXCWB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**URAQT 3.15 Solid Color Tie Formal Necktie and Pocket Square Set (23 * 23CM) for UK Men Business Wedding Party Work Tie - 8cm Navy Blue**URAQT**£3.45**78 rev10mo ago](https://www.amazon.co.uk/dp/B0FNC68DHV) [**HISDERN Navy Blue Tie Silk Ties for Men Solid Necktie Classic Formal Neckties for Business Wedding Party 8.5cm**HISDERN**£5.46**151 rev1y ago](https://www.amazon.co.uk/dp/B0DZHLLRM6) [**HISDERN Mens Slim Tie Navy Skinny Ties for men 6cm Solid Color Classic Wedding Necktie**HISDERN**£4.76**4,529 rev2y ago](https://www.amazon.co.uk/dp/B0CMLJ8XWB) [**THE SAVILE ROW COMPANY LONDON Mens Luxury Silk Tie - Navy Fine Twill**THE SAVILE ROW COMPANY LONDON**£22.89**7 rev3y ago](https://www.amazon.co.uk/dp/B0BFHV8LG1) [**URAQT Mens Ties - Classic Solid Color Skinny Necktie Formal Business Wedding Party Work Tie 6cm**URAQT**£3.69**2,453 rev3y ago](https://www.amazon.co.uk/dp/B0BBVPXCWB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**URAQT 3.15 Solid Color Tie Formal Necktie and Pocket Square Set (23 * 23CM) for UK Men Business Wedding Party Work Tie - 8cm Navy Blue**URAQT**£3.45**4.4★**▲ 20%**](https://www.amazon.co.uk/dp/B0FNC68DHV) [**HISDERN Navy Blue Tie Silk Skinny Tie Slim ties For Men Solid NeckTie Classic Formal Tie For Business Wedding(6cm)**HISDERN**£5.05**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B0B8J2HQ3H) [**JACK & JONES Solid Tie Navy Blazer**JACK & JONES**£10.80**4.6★**— 8%**](https://www.amazon.co.uk/dp/B0B694K4YY) [**Enlision Mens Tie Navy Blue Paisley Ties and Handkerchief Cufflinks Set Woven Necktie for Wedding Party**Enlision**£7.96**4.7★**— 7%**](https://www.amazon.co.uk/dp/B0B2R4MT5F) [**RBOCOTT Navy Silk Tie and Pocket Square Necktie Tie Clip Set for Men (8)**RBOCOTT**£6.62**4.6★**— 1%**](https://www.amazon.co.uk/dp/B07H4WD2WN)
**~~View all trending →~~**
## **What buyers say about navy tie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Beautiful tie, great quality”*
**Value For Money**27%
*“Well worth the money”*
**Design-Overall**7%
*“Design”*
**Advertised Vs Actual Product**7%
*“As described”*
**Stitch/Finish/Polish**7%
*“Lovely tie and pocket square pattern really striking and stands out”*
**Shape/Style**7%
*“Lovely tie & square”*
**Color**3%
*“Perfect colour match”*
### **Top return reasons **
**Color**54%
**Size-Overall**14%
**Thin**9%
**Advertised Vs Actual Product**9%
**Brightness/Shine/Glow**3%
**Stitch/Finish/Polish**3%
**Waist Fit**1%
**Shape/Style**1%
**Product Condition**1%
**Wrinkles**1%
## **Common questions**
- **Is navy tie profitable to sell on Amazon United Kingdom?**
- The niche generates £61K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +56.0%. Flapen's verdict: Skip it (37/100).
- **How competitive is the navy tie niche?**
- 6 brands and 11 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 97% of demand.
- **When does demand for navy tie peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.8× the quietest.
- **What does it cost to enter the navy tie niche?**
- Listings span £3.45–£22.89; the average listing price is £7.79 (sweet spot $15–$100). The average incumbent carries 2,113 reviews — the moat a new listing must climb.
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