---
title: "Naruto — £34K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/naruto"
last_updated: "2026-07-31T23:57:48.218Z"
locale: en
meta:
description: "Niche score 44/100 · £34K/yr market · 314K searches/yr · £13.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £34K/yr market · 314K searches/yr · £13.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Naruto — £34K/yr Amazon UK Niche (2026) - Flapen"
---
# **naruto**
**Skip it**
A small market ($34K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 22Conversion 10Competition 80Returns 97Price range 82Avg price 66Brand share 34Review moat 70Quality gap 24
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£2.08–£102.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****683.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.96**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-6.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£34K**
£34K/yr · 314K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, naruto is a £34K/yr Amazon United Kingdom market (314K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **naruto market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£42K–£56K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#749**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **77%**
- **Out of stock**
- **4.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**107**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 80%
**Open market**
**12%**
- Naruto24% - Get Trend20% - Funko19% - NARUTO16% - Sxkayxr6% - Carolilly4% - Open — no brand owns it (8 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.
18K13KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/naruto/trend)
## **Top naruto search terms**
- **naruto**274K/yr-7.7%0.5% conv. - **naruto merch**13K/yr+28.0%0.7% conv. - **naruto gifts**13K/yr-20.3%0.9% conv. - **naruto lego**9K/yr-20.1%0.3% conv. - **naruto plush**6K/yr+10.3%1.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/naruto/search-terms)
## **Top naruto products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)**Get Trend**£13.69**4.7★105 rev](https://www.amazon.co.uk/dp/B0FC8S3L93) [2**Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years**Naruto**£10.67**5.0★9 rev](https://www.amazon.co.uk/dp/B0F38KSPZH) [3**Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 5-6 Years**Naruto**£10.48**5.0★9 rev](https://www.amazon.co.uk/dp/B0F38J6659) [4**Funko Mystery Mini - Naruto - 1 Of 12 to Collect - Styles Vary - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Anime Fans - Mini Figure for Collectors**Funko**£5.05**4.5★448 rev](https://www.amazon.co.uk/dp/B0CLFLG9RW) [5**NARUTO Dressing Gown for Boys & Teens 7-15 Years Soft Fleece Hooded Loungewear Warm Robe With Belt Anime Gifts for Boys (9-10 Years Orange)**NARUTO**£17.32**4.7★42 rev](https://www.amazon.co.uk/dp/B0F9H6YV3L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£5.87**250 rev8mo ago](https://www.amazon.co.uk/dp/B0F44D6SHH) [**Funko Bitty POP! 4 Pack: Naruto Shippuden - Team 7 with Chase - 1 in 6 chance of receiving the rare Chase variant - Collectable Vinyl Figure - Official Merchandise - Toys For Kids & Adults**Funko**£8.85**126 rev8mo ago](https://www.amazon.co.uk/dp/B0F44BFDML) [**Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (14-15 Years Multi Naruto)**Get Trend**£13.69**105 rev1y ago](https://www.amazon.co.uk/dp/B0FC8S3L93) [**Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)**Get Trend**£12.66**105 rev1y ago](https://www.amazon.co.uk/dp/B0FC8QTLCT) [**Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)**Get Trend**£13.01**105 rev1y ago](https://www.amazon.co.uk/dp/B0FC8N8KWZ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sxkayxr Cartoon Newborn Baby Boys Girls Romper Goku-Inspired Infant Outfit Jumpsuit Clothes**Sxkayxr**£14.64**4.5★**▲ 169%**](https://www.amazon.co.uk/dp/B08ZD5XB7L) [**Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 8-9 Years**Naruto**£10.67**5.0★**▲ 166%**](https://www.amazon.co.uk/dp/B0F38KSPZH) [**Naruto Boys Pyjamas Short Sleeve Pjs For Boys Anime Summer Pjs Short Pyjama Set Green 7-8 Years**Naruto**£11.24**5.0★**▲ 158%**](https://www.amazon.co.uk/dp/B0F38LCD9G) [**Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (11-12 Years Multi Naruto)**Get Trend**£12.66**4.7★**▲ 157%**](https://www.amazon.co.uk/dp/B0FC8QTLCT) [**Get Trend Naruto Shippuden Boys Boxer Shorts 7-15 Yrs 5 Pack Soft & Stretchy Underwear Elasticated Breathable Anime Manga Boys Pants (9-10 Years Multi Naruto)**Get Trend**£13.01**4.7★**▲ 151%**](https://www.amazon.co.uk/dp/B0FC8N8KWZ)
**~~View all trending →~~**
## **What buyers say about naruto**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Good quality figures”*
**Gifting Purpose**13%
*“Cute gift”*
**Advertised Vs Actual Product**13%
*“Just as advertised”*
**Collectibles**8%
*“Nice collectible”*
**Value For Money**7%
*“Great value”*
**Size-Overall**5%
*“Really nice looks as should good size”*
**Design-Overall**5%
*“Great design”*
**Print Quality**5%
*“My son loves these PJs great quality and print, true to size, highly recommend”*
**Soft Feel**2%
*“Super soft”*
**Fun/Entertainment Experience**2%
*“Kids happy”*
### **What buyers complain about **
**Size-Overall**25%
*“Size wrong”*
**Print Quality**15%
*“mine printed backwords”*
**Thickness**10%
*“Quite thin”*
**Length**8%
*“wish it was long length”*
**Design-Overall**8%
*“the designs are subpar not similar to the animation”*
**Quality-Overall**4%
*“Poor quality”*
**Value For Money**4%
*“pricey for what it's worth”*
**Neck Fit**4%
*“Within 1 month the neck area has come apart”*
**Material Quality**4%
*“the fabric isn't the greatest”*
### **Top return reasons **
**Size-Overall**33%
**Quality-Overall**21%
**Value For Money**13%
**Defective Material/Parts**8%
**Gifting Purpose**8%
**Advertised Vs Actual Product**4%
**Feet Fit**4%
**Material Quality**4%
**Display-Overall**2%
**Scratch Resistance**2%
## **Common questions**
- **Is naruto profitable to sell on Amazon United Kingdom?**
- The niche generates £34K/yr across 44 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the naruto niche?**
- 14 brands and 107 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in naruto?**
- Top complaints mined from reviews: Size-Overall, Print Quality, Thickness. The return rate is 0.7%.
- **When does demand for naruto peak?**
- Demand peaks in Dec; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the naruto niche?**
- Listings span £2.08–£102.89; the average listing price is £13.96 (sweet spot $15–$100). The average incumbent carries 684 reviews — the moat a new listing must climb.
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