---
title: "My Orders — £185K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/my-orders"
last_updated: "2026-07-31T23:14:54.455Z"
locale: en
meta:
description: "Niche score 47/100 · £185K/yr market · 24.4M searches/yr · £18.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £185K/yr market · 24.4M searches/yr · £18.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "My Orders — £185K/yr Amazon UK Niche (2026) - Flapen"
---
# **my orders**
**Skip it**
Weak search conversion (0.0%) — this niche doesn't clear our bar today.
Market size 37Growth 27Conversion 1Competition 51Returns 60Price range 72Avg price 85Brand share 73Review moat 27Quality gap 70
**Avg price**
**Great****£18.99**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£2.37–£46.88**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£185K**
£185K/yr · 24.4M searches
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****3,834.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, my orders is a £185K/yr Amazon United Kingdom market (24.4M searches/yr). The top 5 brands hold 61% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **my orders market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£190K–£237K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#478**
- **Page quality**
- **0%**
- **Prime**
- **75%**
- **Sponsored**
- **88%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 95%
**Open market**
**32%**
- ALL OF SHE26% - Niorasen11% - EFFAN9% - Aokosor8% - Charles Tyrwhitt7% - DJT7%
## **Demand & seasonality**
Weekly Amazon search volume, last 86 weeks — +1.9% search growth over the last 90 days.
500K300KHoliday '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/my-orders/trend)
## **Top my orders search terms**
- **my orders**10.7M/yr+10.0%0.0% conv. - **womens clothing**5.7M/yr-6.8%0.0% conv. - **my orders amazon uk my recent orders**3.8M/yr+1.8%0.0% conv. - **orders**580K/yr+11.4%0.0% conv. - **my orders amazon uk**542K/yr+12.1%0.0% conv. - **order**488K/yr+11.1%0.0% conv. - **clothes**453K/yr+10.4%0.0% conv. - **womens clothes**393K/yr-10.9%0.0% conv. - **my order**190K/yr+17.6%0.0% conv. - **clothes for women**91K/yr+24.1%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/my-orders/search-terms)
## **Top my orders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£18K20%£37K30%£55K40%£74K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ALL OF SHE Pack of 5 Womens Knickers Lace Underwear Women Stretch Boxers Panties My Orders Lingerie for Women Sets Elasticated cotton waistband M**ALL OF SHE**£9.90**4.3★176 rev](https://www.amazon.co.uk/dp/B0F42KR41Z) [2**Niorasen Fluffy Slipper Socks Women Men Winter Gift for Her Warm Bed Socks with Grippers Thick Cosy Non-Slip Sock Ladies Women Girls Gifts for Christmas UK 4-9 Grey**Niorasen**£8.21**4.5★797 rev](https://www.amazon.co.uk/dp/B0FD39T7S1) [3**Aokosor Womens 3/4 Sleeve Tops Ladies Blouse V Neck Tunic Long Sleeve T Shirts Curved Hem Office Wear Grey Black Floral Plus Size 18-20 for UK**Aokosor**£10.28**4.3★641 rev](https://www.amazon.co.uk/dp/B0F998SR4T) [4**DJT Womens Soft Stretchy Knit Plaid Shirts Roll Up Long Sleeve Collared Button Down Ladies Blouses Work Tops Pink S**DJT**£20.71**4.2★91 rev](https://www.amazon.co.uk/dp/B0FFT512RG) [5**STEP ONE Bamboo Boxers Mens 3 Pack Anti Chafing Underwear with 3D Pouch Breathable Moisture Wicking Boxer Shorts for Men No Ride Up Boxers for Sports & Daily Comfort Black Large**STEP ONE**£30.41**4.6★385 rev](https://www.amazon.co.uk/dp/B0DTTSNQ5H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**WIHOLL Ladies Tops Blouses for Women UK V Neck 3/4 Sleeve Lace Top Womens Summer Tops White 18-20**WIHOLL**£9.80**1,525 rev2mo ago](https://www.amazon.co.uk/dp/B0GV29P59F) [**HORISUN Womens Deep V Wireless Bra Seamless T-Shirt Bras Push Up Support Full Coverage Comfort Everyday Wear No Underwire Bralettes Beige M**HORISUN**£17.18**46 rev3mo ago](https://www.amazon.co.uk/dp/B0GPXC19NC) [**Weird Fish Paw Paw Printed Jersey T-Shirt Rich Red Size 14**Weird Fish**£23.73**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GMWTKWWL) [**DJT Womens Soft Stretchy Knit Plaid Shirts Roll Up Long Sleeve Collared Button Down Ladies Blouses Work Tops Pink S**DJT**£20.71**91 rev1y ago](https://www.amazon.co.uk/dp/B0FFT512RG) [**Aokosor Womens 3/4 Sleeve Tops Ladies Blouse V Neck Tunic Long Sleeve T Shirts Curved Hem Office Wear Grey Black Floral Plus Size 18-20 for UK**Aokosor**£10.28**641 rev1y ago](https://www.amazon.co.uk/dp/B0F998SR4T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Charles Tyrwhitt Jumpers for Men - Navy Merino Wool 1/4 Zip Jumper - Machine Washable & Temperature Regulating Knitwear for Smart & Casual Wear**Charles Tyrwhitt**£43.97**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B079M9BRVX) [**ALL OF SHE Cotton Underwear Women Ladies Knickers Sexy Brazilian Lace Knickers for Women Mid-Rise Panties My Orders Pack of 6 L**ALL OF SHE**£9.77**4.4★**▲ 16%**](https://www.amazon.co.uk/dp/B0F6MQF4Q1) [**HORISUN Womens Deep V Wireless Bra Seamless T-Shirt Bras Push Up Support Full Coverage Comfort Everyday Wear No Underwire Bralettes Beige M**HORISUN**£17.18**4.1★**▲ 16%**](https://www.amazon.co.uk/dp/B0GPXC19NC) [**ALL OF SHE Pack of 5 Womens Knickers Lace Underwear Women Stretch Boxers Panties My Orders Lingerie for Women Sets Elasticated cotton waistband M**ALL OF SHE**£9.90**4.3★**▲ 16%**](https://www.amazon.co.uk/dp/B0F42KR41Z) [**Weird Fish Paw Paw Printed Jersey T-Shirt Rich Red Size 14**Weird Fish**£23.73**5.0★**▲ 16%**](https://www.amazon.co.uk/dp/B0GMWTKWWL)
**~~View all trending →~~**
## **What buyers say about my orders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**18%
*“Lovely and comfortable”*
**Size-Overall**15%
*“Good fitting comfortable and look great”*
**Soft Feel**12%
*“Nice material soft”*
**Quality-Overall**9%
*“beautifully made”*
**Value For Money**6%
*“Good value”*
**Material Quality**4%
*“Very good material and very comfortable”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Warmth**4%
*“Super comfy and warm”*
**Transparency**3%
*“Not see through”*
**Color**3%
*“great colour”*
### **What buyers complain about **
**Size-Overall**11%
*“smaller than expected”*
**Material Quality**10%
*“Awful material - feels like nylon on the skin”*
**Thickness**9%
*“just not as fluffy or thick as I thought they would be”*
**Quality-Overall**8%
*“Poor quality. Arrived with a hole in the leggings but I guess the saying is right, 'buy cheap, pay twice '. Won't be re ordering”*
**Gap/Hole**6%
*“Arrived with a hole in the leggings”*
**Durability**6%
*“Ive only had these for 3 months”*
**Transparency**4%
*“You can see very clearly through these leggings”*
**Stitch/Finish/Polish**4%
*“Badly stitched”*
**Advertised Vs Actual Product**3%
*“Not the same”*
**Machine Wash Suitability**2%
*“Doesn't seem to wash very well”*
### **Top return reasons **
**Size-Overall**27%
**Material Quality**13%
**Transparency**13%
**Thin**10%
**Length**7%
**Gap/Hole**6%
**Quality-Overall**4%
**Shape/Style**2%
**Waist Fit**2%
**Thigh Fit**2%
## **Common questions**
- **Is my orders profitable to sell on Amazon United Kingdom?**
- The niche generates £185K/yr across 24 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +1.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the my orders niche?**
- 20 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in my orders?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 2.6%.
- **When does demand for my orders peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the my orders niche?**
- Listings span £2.37–£46.88; the average listing price is £18.99 (sweet spot $15–$100). The average incumbent carries 3,834 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)