---
title: "Search terms — mummy birthday gifts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mummy-birthday-gifts/search-terms"
last_updated: "2026-08-01T01:54:13.808Z"
locale: en
meta:
  description: "Niche score 54/100 · £141K/yr market · 386K searches/yr · £10.87 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £141K/yr market · 386K searches/yr · £10.87 avg price. Soft demand (-16.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mummy birthday gifts - Flapen"
---

# **mummy birthday gifts**

**Worth a look**

Shows low returns (0.3%), but soft demand (-16.9% this quarter) keeps it on the watch list.

Market size 31Growth 17Conversion 42Competition 84Returns 98Price range 59Avg price 41Brand share 96Review moat 58Quality gap 27

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****31%**

top-5 click share — an open shelf

**Price range**

**Good****£3.19–£31.84**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Good****1,169.27**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.87**

avg listing price — sweet spot $15–$100

**Market size**

**Okay****£141K**

£141K/yr · 386K searches

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-16.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")