---
title: "Mr Bean — £32K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mr-bean"
last_updated: "2026-07-31T23:14:40.138Z"
locale: en
meta:
description: "Niche score 44/100 · £32K/yr market · 204K searches/yr · £12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £32K/yr market · 204K searches/yr · £12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mr Bean — £32K/yr Amazon UK Niche (2026) - Flapen"
---
# **mr bean**
**Skip it**
A small market ($32K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 22Conversion 16Competition 51Returns 96Price range 75Avg price 56Brand share 26Review moat 76Quality gap 76
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****483.96**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****£5.74–£42.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.69**
avg listing price — sweet spot $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£32K**
£32K/yr · 204K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, mr bean is a £32K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mr bean market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#933**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **52%**
- **Out of stock**
- **11.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 95%
**Open market**
**7%**
- Mr Bean40% - UKToyworld18% - TY15% - Oxford Diecast10% - Puckator7% - Palmer Tech3% - Open — no brand owns it (3 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -6.9% search growth over the last 90 days.
10K6KPrime Day '25Spike '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/mr-bean/trend)
## **Top mr bean search terms**
- **mr bean**142K/yr-8.6%0.7% conv. - **mr bean toys**34K/yr-0.8%1.6% conv. - **mr bean car**13K/yr-10.0%1.8% conv. - **mr bean gifts**11K/yr+10.3%1.5% conv. - **mr bean toy**5K/yr-4.4%1.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mr-bean/search-terms)
## **Top mr bean products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£10K40%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mr Bean Boys Onesie in Green | Kids All In One Fleece Jumpsuit Loungewear Pyjamas | Funny TV Series Cartoon Sketch Jumpsuit Romper | Bean & Teddy Bodysuit PJs Merchandise Gift for Children**Mr Bean**£13.09**4.7★70 rev](https://www.amazon.co.uk/dp/B0BLL2PR7M) [2**UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys**UKToyworld**£13.19**3.8★10 rev](https://www.amazon.co.uk/dp/B0H1CQCRF6) [3**TY Mr. Bean Teddy Bear in Shirt & Tie Iconic Soft Plush Toy from the Classic TV Show Collectible Stuffed Plushie for Kids & Fans Cuddly Soft Toy Gift for Boys & Girls**TY**£8.00**4.7★2,485 rev](https://www.amazon.co.uk/dp/B009YFGMAO) [4**Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years**Mr Bean**£13.53**5.0★1 rev](https://www.amazon.co.uk/dp/B0GYFW4Y1T) [5**Oxford Diecast Lime Green Classic Mini 1:76 scale - 76MN005**Oxford Diecast**£10.21**3.6★338 rev](https://www.amazon.co.uk/dp/B0063HQYEU)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**UKToyworld Mr Bean Green Car Plush Mr. Beans Car 10inch Soft Toy**UKToyworld**£12.88**18 rev2w ago](https://www.amazon.co.uk/dp/B0F29HR59M) [**UKToyworld Mr Bean holding Teddy Soft Toy Mr Bean. 12 inch Plush Toys**UKToyworld**£13.19**10 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CQCRF6) [**UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy**UKToyworld**£13.15**10 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CHN7VP) [**UKToyworld Mr Bean Soft Toy 12 Mr. Bean Plush**UKToyworld**£13.81**10 rev2mo ago](https://www.amazon.co.uk/dp/B0H1CFK3JK) [**Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years**Mr Bean**£13.53**1 rev3mo ago](https://www.amazon.co.uk/dp/B0GYFW4Y1T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 5-6 Years**Mr Bean**£13.83**5.0★**▲ 253%**](https://www.amazon.co.uk/dp/B0GYFLML9H) [**Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 6-7 Years**Mr Bean**£13.30**5.0★**▲ 252%**](https://www.amazon.co.uk/dp/B0GYG43397) [**Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 3-4 Years**Mr Bean**£13.53**5.0★**▲ 250%**](https://www.amazon.co.uk/dp/B0GYFW4Y1T) [**Mr Bean Boys Pyjamas Short Sleeve Kids Pyjamas Set Summer Boys Pjs Multicolour 4-5 Years**Mr Bean**£13.13**5.0★**▲ 250%**](https://www.amazon.co.uk/dp/B0GYFY632X) [**UKToyworld Mr. Bean Plush Brown Teddy 12inch Mr Beans Teddy Soft Toy**UKToyworld**£13.15**3.8★**▲ 250%**](https://www.amazon.co.uk/dp/B0H1CHN7VP)
**~~View all trending →~~**
## **What buyers say about mr bean**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“The quality and appearance is exactly as advertised”*
**Gifting Purpose**22%
*“A present”*
**Value For Money**20%
*“Well made and fair price”*
**Fun/Entertainment Experience**18%
*“Lots of fun”*
**Size-Overall**7%
*“Amazing size”*
### **What buyers complain about **
**Quality-Overall**33%
*“Very low quality”*
**Size-Overall**33%
*“Really small”*
**Value For Money**17%
*“Expensive”*
**Noise Level**4%
*“It's a little noisy”*
### **Top return reasons **
**Size-Overall**41%
**Quality-Overall**14%
**Functionality-Overall**9%
**Advertised Vs Actual Product**9%
**Gifting Purpose**7%
**Thin**3%
**Defective Material/Parts**3%
**Noise Level**3%
**Stitch/Finish/Polish**2%
**Degree Of Motion**2%
## **Common questions**
- **Is mr bean profitable to sell on Amazon United Kingdom?**
- The niche generates £32K/yr across 25 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -6.9%. Flapen's verdict: Skip it (44/100).
- **How competitive is the mr bean niche?**
- 9 brands and 81 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in mr bean?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.9%.
- **When does demand for mr bean peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the mr bean niche?**
- Listings span £5.74–£42.18; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 484 reviews — the moat a new listing must climb.
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