---
title: "Morticia Addams Costume — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/morticia-addams-costume"
last_updated: "2026-08-01T00:24:40.851Z"
locale: en
meta:
description: "Niche score 29/100 · £29K/yr market · 208K searches/yr · £17.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £29K/yr market · 208K searches/yr · £17.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Morticia Addams Costume — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **morticia addams costume**
**Skip it**
High returns (11.1%) — this niche doesn't clear our bar today.
Market size 7Growth 4Conversion 10Competition 31Returns 3Price range 70Avg price 81Brand share 31Review moat 86Quality gap 60
**Review moat**
**Great****280.31**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£17.40**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£8.27–£30.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£29K**
£29K/yr · 208K searches
**Growth**
**Bad****-42.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****11.1%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, morticia addams costume is a £29K/yr Amazon United Kingdom market (208K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **morticia addams costume market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£44K–£52K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#2,705**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **50%**
- **Out of stock**
- **25.8%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**41**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**10%**
- LUYANA48% - Smiffys12% - Rosevale Costumes11% - LVCBL10% - Gatwrmth5% - HENBRANDT4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -42.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 88.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/morticia-addams-costume/trend)
## **Top morticia addams costume search terms**
- **morticia addams costume**161K/yr-43.6%1.2% conv. - **morticia addams**6K/yr-33.4%0.3% conv. - **morticia**4K/yr-20.8%0.0% conv. - **morticia addams dress**18K/yr-64.0%0.4% conv. - **morticia dress**5K/yr-20.6%0.0% conv. - **morticia addams costume women**10K/yr-52.3%2.1% conv. - **morticia addams costume plus size**4K/yr-12.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/morticia-addams-costume/search-terms)
## **Top morticia addams costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£11K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL**LUYANA**£18.78**4.5★74 rev](https://www.amazon.co.uk/dp/B0D76CV2JB) [2**LVCBL Victorian Masquerade Elegant Floor Length Dresses Halloween Morticia Addams Costumes M Black**LVCBL**£15.66**4.4★250 rev](https://www.amazon.co.uk/dp/B0995W24B3) [3**Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)**Rosevale Costumes**£19.04**4.5★6 rev](https://www.amazon.co.uk/dp/B0FRTRCP72) [4**Smiffys Immortal Soul Costume Black with Dress Halloween Adult Fancy Dress Vampire Dress Up Costumes**Smiffys**£14.26**4.4★1,860 rev](https://www.amazon.co.uk/dp/B00TSBQL2S) [5**Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults**Gatwrmth**£11.79**4.1★8 rev](https://www.amazon.co.uk/dp/B0FJ8VXPBL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black**LUYANA**£30.91**8 rev1mo ago](https://www.amazon.co.uk/dp/B0GYFRSFT6) [**JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)**JDFAIJEAL**£23.69**14 rev8mo ago](https://www.amazon.co.uk/dp/B0G1BYSMLW) [**Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)**Rosevale Costumes**£19.04**6 rev10mo ago](https://www.amazon.co.uk/dp/B0FRTRCP72) [**Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (L)**Rosevale Costumes**£18.35**6 rev10mo ago](https://www.amazon.co.uk/dp/B0FRTN8N6W) [**Gatwrmth Long Black Wig for Women 28 Long Straight Black Wig Necklace Earrings Bracelet Tattoo Stickers Halloween Ladies Fancy Dress Costume Set Cosplay Accessories for Adults**Gatwrmth**£11.79**8 rev1y ago](https://www.amazon.co.uk/dp/B0FJ8VXPBL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUYANA Womens Velvet Gothic Party Dress for Halloween Costume M Black**LUYANA**£30.91**4.6★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GYFRSFT6) [**LUYANA Halloween Costume Floor Length Dress Women Witch Vampire Cosplay L**LUYANA**£16.28**4.6★**▲ 848%**](https://www.amazon.co.uk/dp/B0F4NG9K8Y) [**JDFAIJEAL Womens Gothic Vampire Dress - Black Long Sleeve Maxi Dress with Red Lining Halloween Cosplay & Gothic Party Costume (Black M)**JDFAIJEAL**£23.69**4.5★**▲ 496%**](https://www.amazon.co.uk/dp/B0G1BYSMLW) [**Morticia Addams Costume for Women - Adult Gothic Black Velvet Dress with Flowing Sleeves - Halloween Costumes Cosplay & Fancy Dress (XL)**Rosevale Costumes**£19.04**4.5★**▲ 416%**](https://www.amazon.co.uk/dp/B0FRTRCP72) [**LUYANA Women Halloween Costumes Off Shoulder Velevt Maxi Dress B-Black XL**LUYANA**£18.78**4.5★**▲ 121%**](https://www.amazon.co.uk/dp/B0D76CV2JB)
**~~View all trending →~~**
## **What buyers say about morticia addams costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**36%
*“A good addition to the collection”*
**Quality-Overall**26%
*“Very good quality arrived safely”*
**Design-Overall**15%
*“Beautifully crafted”*
**Value For Money**7%
*“Great value for money”*
**Stitch/Finish/Polish**2%
*“The dress is well stitched to a high level”*
**Material Quality**2%
*“made from soft durable polyester”*
**Size-Overall**2%
*“this fit beautifully”*
**Weight Heavy**1%
*“its a really a lovely heavyweight fabric”*
**Comfort-Overall**1%
*“is comfortable to wear for extended periods”*
**Color**1%
*“I love the red colour pop in the skirt - it makes the dress stand out from the crowd”*
### **What buyers complain about **
**Size-Overall**25%
*“The sizing appears to be a little random too”*
**Thickness**10%
*“thin however this one was far from it”*
### **Top return reasons **
**Size-Overall**44%
**Product Condition**15%
**Gifting Purpose**8%
**Material Quality**8%
**Quality-Overall**6%
**Print Quality**6%
**Color**4%
**Value For Money**4%
**Durability**4%
**Wig/Artificial Hair Quality**4%
## **Common questions**
- **Is morticia addams costume profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 16 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (29/100).
- **How competitive is the morticia addams costume niche?**
- 10 brands and 41 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in morticia addams costume?**
- Top complaints mined from reviews: Size-Overall, Thickness. The return rate is 11.1% — above our launch gate.
- **When does demand for morticia addams costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 88.0× the quietest.
- **What does it cost to enter the morticia addams costume niche?**
- Listings span £8.27–£30.91; the average listing price is £17.40 (sweet spot $15–$100). The average incumbent carries 280 reviews — the moat a new listing must climb.
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