---
title: "Modesty Pins — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/modesty-pins"
last_updated: "2026-08-01T01:29:19.285Z"
locale: en
meta:
description: "Niche score 65/100 · £25K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £25K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Modesty Pins — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **modesty pins**
**Worth a look**
Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 6Growth 90Conversion 63Competition 81Returns 99Price range 0Avg price 12Brand share 93Review moat 75Quality gap 83
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****42%**
top-5 brand share — no brand owns this niche
**Growth**
**Great****+96.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Review moat**
**Great****494.56**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Bad****£4.27**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£25K**
£25K/yr · 105K searches
**Price range**
**Bad****£1.72–£8.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, modesty pins is a £25K/yr Amazon United Kingdom market (105K searches/yr). The top 5 brands hold 42% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modesty pins market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£34K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#407**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **87%**
- **Out of stock**
- **15.9%**
- **Avg brand age**
- **20 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**47 **▲rising
**Sellers**
**143**
**Top-5 brand share**
**42%**
Top 20: 80%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**53%**
- Iutymu13% - Nzexlyva9% - LuenHego8% - VEGCOO7% - Zuimei6% - Aeuezxx5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +96.7% search growth over the last 90 days.
5K4KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/modesty-pins/trend)
## **Top modesty pins search terms**
- **modesty pins**30K/yr+106.7%5.2% conv. - **modesty pins for low cut tops**10K/yr+187.9%3.4% conv. - **pins for clothes**12K/yr+33.7%5.0% conv. - **brooch pins for clothes**8K/yr+116.9%1.4% conv. - **dress clips to stop gaping**9K/yr+154.3%2.3% conv. - **dress pins for cleavage**5K/yr+397.7%6.2% conv. - **modesty pin**8K/yr+67.4%3.9% conv. - **modesty pins for dresses**4K/yr+149.7%2.9% conv. - **dress pins**6K/yr+18.4%7.6% conv. - **clothes pin**5K/yr+22.0%3.5% conv. [**All search terms **](https://flapen.com/research/uk/fashion/modesty-pins/search-terms)
## **Top modesty pins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£7466%£1K9%£2K12%£3K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Iutymu 6 PCS Gold or Silver Heart and Flower Lapel Pin - Dainty Modesty Pin for Scarf Bag Pocket Dress or Cardigan**Iutymu**£3.23**4.0★111 rev](https://www.amazon.co.uk/dp/B0CH25FQCN) [2**No Sew Womens Shirt Buttons 20PCS Modest Pins for Dresses Anti Exposure Fixed Brooches for Low Cut Tops Cardigans Safety Brooch Pins Cover Up Buttons for Clothes Hats Bags Mix Pattern**LuenHego**£3.43**4.2★149 rev](https://www.amazon.co.uk/dp/B0CHS1V6DD) [3**50 Pcs Cover Up Brooch Pins VEGCOO Women Shirt Safety Brooch Buttons Blouse Pins Modesty Pin Accidental Exposure Prevention Invisible Buttons for Women Girls Clothes Cardigans Dress**VEGCOO**£5.09**4.4★330 rev](https://www.amazon.co.uk/dp/B09WMZ7VQG) [4**Zuimei 60 Pcs Womens Safety Brooch Buttons Cover Up Pins Invisible Anti Exposure Fixed Buttons for Cardigan Dress Bags T-Shirt All Clothes Decoration**Zuimei**£5.69**4.4★38 rev](https://www.amazon.co.uk/dp/B0CQ4H5MG9) [5**Brooch Pins for Women 20 Pcs Women Shirt Brooch Pins Cover Up Brooch Buttons Blouse Pins Safety Invisible Buttons for Bags T-Shirt Clothes Hat Decoration**Aeuezxx**£3.39**4.3★911 rev](https://www.amazon.co.uk/dp/B0CH9DKYCP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Merzio 30 Pcs Brooch Pins for Women Modesty Pins for Low Cut Tops No Sew Instant Buttons for Shirt Dress Safety Prevent Accidental Exposure Button Cover for Clothes Bags Decoration**Merzio**£4.67**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTQKWS3X) [**50 Pcs No Sew Modesty Brooch Pins - Invisible Safety Cover Up Buttons for Women Anti-Exposure Shirt Blouse Dress Cardigans Hats Bags Mix Pattern**Haluway**£5.33**12 rev8mo ago](https://www.amazon.co.uk/dp/B0G1SWMV1D) [**Modesty Pin - Homiladi 10-Piece White Safety Brooches Pins for Clothing Button Replacement Invisible Cover-Up Brooch Pins to Prevent Gaping on Shirts Blouses Bags and Hat Decorations**Homiladi**£3.43**4 rev8mo ago](https://www.amazon.co.uk/dp/B0FYDKR97J) [**Modesty Pins No Sew Alloy Safety Brooch Buttons 20 PCS**Nzexlyva**£4.30**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FXRNDH2N) [**Tabanzhe 10 Pcs Modesty Pins for Women Heart Shape Brooch Safety Cover Up Pins Gold and Silver Lapel Buttons for Blouse Shirt Dress Cardigan Scarf Bags**Tabanzhe**£4.51**8 rev9mo ago](https://www.amazon.co.uk/dp/B0FWC48CKC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merzio 30 Pcs Brooch Pins for Women Modesty Pins for Low Cut Tops No Sew Instant Buttons for Shirt Dress Safety Prevent Accidental Exposure Button Cover for Clothes Bags Decoration**Merzio**£4.67**4.6★**▲ 128%**](https://www.amazon.co.uk/dp/B0GTQKWS3X) [**Iutymu 6 PCS Modesty Pins - Heart/Silver or Flower/Gold Dainty Pins for Scarf Bag Pocket or Dress Metal**Iutymu**£4.64**4.0★**▲ 125%**](https://www.amazon.co.uk/dp/B0CJJJSBCM) [**Zuimei 60 Pcs Womens Safety Brooch Buttons Cover Up Pins Invisible Anti Exposure Fixed Buttons for Cardigan Dress Bags T-Shirt All Clothes Decoration**Zuimei**£5.69**4.4★**▲ 96%**](https://www.amazon.co.uk/dp/B0CQ4H5MG9) [**Modesty Pin - Homiladi 10-Piece White Safety Brooches Pins for Clothing Button Replacement Invisible Cover-Up Brooch Pins to Prevent Gaping on Shirts Blouses Bags and Hat Decorations**Homiladi**£3.43**5.0★**▲ 84%**](https://www.amazon.co.uk/dp/B0FYDKR97J) [**Iutymu 6 PCS Modesty Pins - Heart/Silver or Flower/Gold Dainty Pins for Scarf Bag Pocket or Dress Metal**Iutymu**£3.69**4.0★**▲ 80%**](https://www.amazon.co.uk/dp/B0CJJLHX4G)
**~~View all trending →~~**
## **What buyers say about modesty pins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Good value for money”*
**Quality-Overall**15%
*“the quality of the pearls is really nice”*
**Advertised Vs Actual Product**9%
*“Just what I wanted”*
**Ease Of Use**8%
*“It is really easy to use”*
**Adhesion/Stickiness**7%
*“Nice and sticky, will do the job”*
**Size-Overall**5%
*“Great fit”*
**Efficiency**5%
*“Does the work”*
**Color**4%
*“So many colours”*
**Design-Overall**4%
*“Nice design”*
**Touch/Button Controls**3%
*“These are a really nice set of little decorative brooch buttons”*
### **What buyers complain about **
**Strength**20%
*“Not very strong”*
**Quality-Overall**16%
*“Low price low quality”*
**Adhesion/Stickiness**8%
*“Stickiness wears off”*
**Size-Overall**7%
*“Very narrow, very small, NOT very sticky”*
**Functionality-Overall**6%
*“didn't work”*
**Color**4%
*“The colour of button is faint”*
**Locking Mechanism**4%
*“Flimsy, clip not secure enough”*
**Value For Money**4%
*“this set of 20 pins looks expensive”*
**Rusts/Corrodes**3%
*“Almost feel as though they're rusty”*
**Material Quality**3%
*“fabric feels like it's catching”*
### **Top return reasons **
**Size-Overall**32%
**Quality-Overall**12%
**Adhesion/Stickiness**8%
**Defective Material/Parts**7%
**Strength**6%
**Advertised Vs Actual Product**6%
**Functionality-Overall**6%
**Color**4%
**Sharpness**3%
**Material Quality**2%
## **Common questions**
- **Is modesty pins profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 55 tracked products. 0 of 26 products launched in the last 360 days are still selling. 90-day search growth is +96.7%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the modesty pins niche?**
- 47 brands and 143 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 42% of demand.
- **What do buyers complain about in modesty pins?**
- Top complaints mined from reviews: Strength, Quality-Overall, Adhesion/Stickiness. The return rate is 0.3%.
- **When does demand for modesty pins peak?**
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the modesty pins niche?**
- Listings span £1.72–£8.32; the average listing price is £4.27 (sweet spot $15–$100). The average incumbent carries 495 reviews — the moat a new listing must climb.
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