---
title: "Moana Costume — £38K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/moana-costume"
last_updated: "2026-08-01T00:08:35.327Z"
locale: en
meta:
description: "Niche score 40/100 · £38K/yr market · 188K searches/yr · £12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 40/100 · £38K/yr market · 188K searches/yr · £12.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moana Costume — £38K/yr Amazon UK Niche (2026) - Flapen"
---
# **moana costume**
**Skip it**
Soft demand (-35.1% this quarter) — this niche doesn't clear our bar today.
Market size 9Growth 7Conversion 20Competition 72Returns 84Price range 34Avg price 54Brand share 10Review moat 92Quality gap 62
**Review moat**
**Great****157.14**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.50**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.84–£19.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£38K**
£38K/yr · 188K searches
**Growth**
**Bad****-35.1%**
90-day search growth — must beat 0% to launch
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, moana costume is a £38K/yr Amazon United Kingdom market (188K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Mar. Verdict: Skip it — 40/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana costume market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£38K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#474**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **64%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **26 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**29**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 84%
**Open market**
**1%**
- Disney43% - Disguise39% - Disney Moana5% - Disney Princess5% - Get Trend4% - Jakks Pacific3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 84 weeks — -35.1% search growth over the last 90 days.
30K20KSpike '25Prime Day '25Spike '26Prime Day '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/moana-costume/trend)
## **Top moana costume search terms**
- **moana costume**130K/yr-38.2%1.4% conv. - **moana dress**16K/yr-11.9%0.8% conv. - **moana outfit**10K/yr+1.5%0.4% conv. - **moana dress up**9K/yr+7.5%1.7% conv. - **moana fancy dress**4K/yr+20.2%1.5% conv. - **moana costume kids**8K/yr-80.5%1.8% conv. - **moana dress up 3-4**3K/yr+13.1%3.4% conv. - **disney moana costume**4K/yr-49.6%1.8% conv. - **moana 2 costume**3K/yr-46.4%1.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/moana-costume/search-terms)
## **Top moana costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£6K20%£8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disguise Disney Moana Fancy costume Child Female Halloween 7.76 oz (220 g)**Disguise**£7.39**4.2★182 rev](https://www.amazon.co.uk/dp/B09FM48K39) [2**Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 3-4 Years**Disguise**£13.34**5.0★4 rev](https://www.amazon.co.uk/dp/B0FB94YN4J) [3**Disney Girls Fancy Dress Moana Multicolor 9-10 Years**Disney**£13.97**4.5★31 rev](https://www.amazon.co.uk/dp/B09XQVHDCT) [4**Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years**Disney**£14.59**0.0★0 rev](https://www.amazon.co.uk/dp/B0H1M5X86C) [5**Disney Moana Fancy Dress for Kids Official Moana by Disguise Printed Detailed Design Easy to Wear Perfect for Halloween and Carnival For 4-6 Years**Disney Moana**£12.87**2.5★3 rev](https://www.amazon.co.uk/dp/B07KXWVLZZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured**Disney**£15.09**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H37FLY7J) [**Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years**Disney**£14.59**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1M5X86C) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years**Disney**£11.30**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2Z4WDH) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years**Disney**£11.77**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GN344LCM) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years**Disney**£11.23**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2PB6LR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 18-24 Months Multicoloured**Disney**£15.09**0.0★**▲ 68%**](https://www.amazon.co.uk/dp/B0H37FLY7J) [**Disney T-Shirt Moana Girls Top And Tutu Skirt Set With Pua Girls Clothes Summer Set Kids Clothes Ages 4-5 Years**Disney**£14.59**0.0★**▲ 68%**](https://www.amazon.co.uk/dp/B0H1M5X86C) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years**Disney**£11.23**4.9★**▲ 67%**](https://www.amazon.co.uk/dp/B0GN2PB6LR) [**Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years**Disney**£12.24**4.5★**▲ 67%**](https://www.amazon.co.uk/dp/B0DNN77GF3) [**Disney Moana Girls Pyjama Set | Kids Moana & Pua Character Graphic Short Sleeve Top & Long Leg PJ Bottoms in Blue | Childrens Leaf All Over Print Nightwear | Animated Cartoon Movie Merchandise Gift**Disney**£12.48**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B0DM6PX14R)
**~~View all trending →~~**
## **What buyers say about moana costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Beautiful quality”*
**Size-Overall**16%
*“Sizing is accurate”*
**Gifting Purpose**15%
*“Great present”*
**Value For Money**13%
*“Good value for money”*
**Material Quality**10%
*“Good material”*
**Brightness/Shine/Glow**7%
*“It's bright and colourful, exactly what I like for my children so they are easy to see on the beach/by the pool”*
**Comfort-Overall**3%
*“my niece said they feel comfy”*
**Color**2%
*“vibrant colour”*
**Design-Overall**2%
*“with a lovely Heart of Te Fiti design”*
**Shape/Style**2%
*“Lovely dress to look at”*
### **What buyers complain about **
**Functionality-Overall**22%
*“Don't purchase doesn't do what it says”*
**Defective Material/Parts**15%
*“Arrived and doesnt work, considering there is a test button on the back you would imagine this should be checked before dispatch”*
**Brightness/Shine/Glow**14%
*“Doesn't light up”*
**Material Quality**10%
*“Very cheap material”*
**Size-Overall**8%
*“fit is slightly big”*
**Battery Life**8%
*“Batteries are not replaceable did not work”*
**Value For Money**4%
*“Awful and overpriced”*
**Ease Of Use**4%
*“Difficult to open the necklace”*
**Allergies**3%
*“Itchy material”*
**Product Condition**3%
*“It could be a previously returned item”*
### **Top return reasons **
**Size-Overall**52%
**Brightness/Shine/Glow**9%
**Functionality-Overall**9%
**Quality-Overall**9%
**Defective Material/Parts**4%
**Advertised Vs Actual Product**4%
**Material Quality**3%
**Battery Inclusion**2%
**Thin**2%
**Touch/Button Controls**1%
## **Common questions**
- **Is moana costume profitable to sell on Amazon United Kingdom?**
- The niche generates £38K/yr across 36 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (40/100).
- **How competitive is the moana costume niche?**
- 7 brands and 29 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in moana costume?**
- Top complaints mined from reviews: Functionality-Overall, Defective Material/Parts, Brightness/Shine/Glow. The return rate is 1.5%.
- **When does demand for moana costume peak?**
- Demand peaks in Mar; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the moana costume niche?**
- Listings span £5.84–£19.78; the average listing price is £12.50 (sweet spot $15–$100). The average incumbent carries 157 reviews — the moat a new listing must climb.
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