---
title: "Moana 2 — £4K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/moana-2"
last_updated: "2026-07-31T23:58:34.962Z"
locale: en
meta:
description: "Niche score 25/100 · £4K/yr market · 84K searches/yr · £10.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 25/100 · £4K/yr market · 84K searches/yr · £10.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moana 2 — £4K/yr Amazon UK Niche (2026) - Flapen"
---
# **moana 2**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 1Growth 3Conversion 6Competition 39Returns 96Price range 0Avg price 40Brand share 0Review moat 88Quality gap 21
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****239.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£10.83**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-44.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£4K**
£4K/yr · 84K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.42–£14.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, moana 2 is a £4K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar. Verdict: Skip it — 25/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana 2 market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£5K–£8K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#152**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **10.6%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Disney85% - Mattel10% - Ravensburger4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -44.1% search growth over the last 90 days.
80K60KPrime Day '25Spike '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Feb, Mar · busiest ÷ quietest = 31.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/moana-2/trend)
## **Top moana 2 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£1748%£34712%£52116%£6951101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years**Disney**£11.30**4.9★31 rev](https://www.amazon.co.uk/dp/B0GN2Z4WDH) [2**Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue**Disney**£9.81**0.0★0 rev](https://www.amazon.co.uk/dp/B0H1DBP1YT) [3**Disney Moana Dress | Moana 2 Sweater Dress for Girls | Girls Dresses | Orange 6-7 Years**Disney**£11.60**4.5★101 rev](https://www.amazon.co.uk/dp/B0DNZ9WL2K) [4**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years**Disney**£11.23**4.9★31 rev](https://www.amazon.co.uk/dp/B0GN2PB6LR) [5**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years**Disney**£11.77**4.9★31 rev](https://www.amazon.co.uk/dp/B0GN344LCM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 2-3 Years Multicoloured**Disney**£14.46**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H37L4N99) [**Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue**Disney**£9.81**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H1DBP1YT) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 3-4 Years**Disney**£11.30**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2Z4WDH) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years**Disney**£11.23**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GN2PB6LR) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years**Disney**£11.77**31 rev5mo ago](https://www.amazon.co.uk/dp/B0GN344LCM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EDisney Tshirt Moana Girls Tshirt 3 Pack with Pua and HEI HEI Summer Clothes for Girls 2-3 Years Multicoloured**Disney**£14.46**0.0★**▲ 158%**](https://www.amazon.co.uk/dp/B0H37L4N99) [**Disney Moana Girls Pyjamas Shorts and Top Pjs Kids 2-3 Blue**Disney**£9.81**0.0★**▲ 158%**](https://www.amazon.co.uk/dp/B0H1DBP1YT) [**Disney Moana 2 Girls Nightdress | Moana Pyjamas | Short Sleeve Girls Nighties | Orange 2-3 Years**Disney**£12.24**4.5★**▲ 157%**](https://www.amazon.co.uk/dp/B0DNN77GF3) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 2-3 Years**Disney**£11.23**4.9★**▲ 148%**](https://www.amazon.co.uk/dp/B0GN2PB6LR) [**Disney Moana Girls Swimming Costume Princess Girls Swimsuit Long Sleeve Moana Costume with Bows Orange 7-8 Years**Disney**£11.77**4.9★**▲ 145%**](https://www.amazon.co.uk/dp/B0GN344LCM)
**~~View all trending →~~**
## **What buyers say about moana 2**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**32%
*“Great value good features well made”*
**Fun/Entertainment Experience**17%
*“Great fun”*
**Quality-Overall**14%
*“The swimsuit is well made”*
**Gifting Purpose**8%
*“lovely gift”*
**Size-Overall**7%
*“Sizing is accurate”*
**Material Quality**5%
*“Lovely material”*
**Comfort-Overall**4%
*“my niece said they feel comfy”*
**Color**4%
*“vibrant colour”*
**Design-Overall**1%
*“The design is fab, it's bold and obviously Moana”*
**Brightness/Shine/Glow**1%
*“It's bright and colourful, exactly what I like for my children so they are easy to see on the beach/by the pool”*
### **What buyers complain about **
**Size-Overall**50%
*“bigger than I was expecting”*
### **Top return reasons **
**Gifting Purpose**31%
**Size-Overall**19%
**Value For Money**13%
**Audio Quality**9%
**Defective Material/Parts**6%
**Material Quality**6%
**Advertised Vs Actual Product**6%
**Width**3%
**Length**3%
**Functionality-Overall**3%
## **Common questions**
- **Is moana 2 profitable to sell on Amazon United Kingdom?**
- The niche generates £4K/yr across 12 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -44.1%. Flapen's verdict: Skip it (25/100).
- **How competitive is the moana 2 niche?**
- 3 brands and 66 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in moana 2?**
- Top complaints mined from reviews: Size-Overall. The return rate is 0.9%.
- **When does demand for moana 2 peak?**
- Demand peaks in Feb–Mar; the busiest month runs 31.8× the quietest.
- **What does it cost to enter the moana 2 niche?**
- Listings span £5.42–£14.46; the average listing price is £10.83 (sweet spot $15–$100). The average incumbent carries 239 reviews — the moat a new listing must climb.
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