---
title: "Minions — £78K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/minions"
last_updated: "2026-07-31T23:14:48.533Z"
locale: en
meta:
description: "Niche score 49/100 · £78K/yr market · 787K searches/yr · £10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £78K/yr market · 787K searches/yr · £10.54 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Minions — £78K/yr Amazon UK Niche (2026) - Flapen"
---
# **minions**
**Skip it**
Weak search conversion (0.9%) — this niche doesn't clear our bar today.
Market size 19Growth 51Conversion 12Competition 78Returns 98Price range 25Avg price 38Brand share 52Review moat 70Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Competition**
**Great****37%**
top-5 click share — an open shelf
**Review moat**
**Good****690.26**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+22.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Okay****£10.54**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£2.52–£19.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£78K**
£78K/yr · 787K searches
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, minions is a £78K/yr Amazon United Kingdom market (787K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Aug–Sep–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **minions market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£63K–£84K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#349**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **74%**
- **Out of stock**
- **18.7%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
**Brands**
**20 **▼falling
**Sellers**
**148**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**37%**
Top 20: 72%
**Open market**
**22%**
- MINIONS35% - Get Trend20% - Paladone6% - Minions6% - Funko6% - Paper Projects4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — +22.3% search growth over the last 90 days.
60K40KBlack Friday '24Spike '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/minions/trend)
## **Top minions search terms**
- **minions**472K/yr+13.8%0.3% conv. - **minion**139K/yr+35.3%0.3% conv. - **minion toys**67K/yr+42.7%1.0% conv. - **minions toys**48K/yr+49.4%1.3% conv. - **minons**11K/yr+85.7%0.1% conv. - **minion gifts**12K/yr+34.6%0.9% conv. - **minion toy**9K/yr+14.9%1.4% conv. - **despicable me toys**11K/yr-10.2%0.5% conv. - **minnions**5K/yr+162.9%0.3% conv. - **minon**5K/yr+34.8%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/minions/search-terms)
## **Top minions products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MINIONS Kids Novelty Dress Up 100% Cotton Long Sleeved Pyjama Set Yellow/Blue 7-8 Years: 128cm**MINIONS**£12.50**4.8★127 rev](https://www.amazon.co.uk/dp/B0CJVQT3CL) [2**Minions Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gifts (Blue Minions)**Get Trend**£12.97**4.1★28 rev](https://www.amazon.co.uk/dp/B0FTZKRV46) [3**Minions Bob Light Officially Licensed 11cm LED Light Shaped Like Bob Battery-Powered Home Decor Perfect for Bedside Table or Shelf Collectible for Fans of Despicable Me for All Ages | Paladone**Paladone**£11.84**4.6★232 rev](https://www.amazon.co.uk/dp/B09M58FSYR) [4**Minions Boys Baseball Cap Sunglasses Set Adjustable Kids Summer Sun Hat 100% UV Protection Shades Travel Holiday Essentials (Yellow Minions)**Get Trend**£11.14**4.8★98 rev](https://www.amazon.co.uk/dp/B0FP2V5HZP) [5**Minions: The Rise of Gru Mega Sticker Pack | Three Types of Stickers (Around 150 Total) | Reusable on Non-Porous Surfaces**Paper Projects**£2.52**4.5★249 rev](https://www.amazon.co.uk/dp/B0B2PR5QTL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**MINIONS & Monsters Boys T Shirt Shirt for Kids Clothes for Kids Bob Boys T-Shirts Blue 8-9 Years**MINIONS**£9.92**1 rev1mo ago](https://www.amazon.co.uk/dp/B0H3LRM2KR) [**Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 2-3 Years**Minions**£9.23**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H377HK1J) [**Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 6-7 Years**Minions**£8.88**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H378XT48) [**Get Trend Minions Boys Boxer Shorts 412 Yrs 3 Pack Soft Cotton Underwear Trunks Elasticated & Breathable Kids Boxers Briefs (7-8 Years Multi Minions)**Get Trend**£10.20**9 rev7mo ago](https://www.amazon.co.uk/dp/B0G8251M4Q) [**Minions Baseball Cap Sunglasses Set for Boys Adjustable Sun Hat 100% UV Shades Kids Travel Holiday Essentials Boys Gifts (Blue Minions)**Get Trend**£12.97**28 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZKRV46)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**MINIONS Boys Pyjamas Set Short PJs Soft Breathable Loungewear Comfy Summer Sleepwear Teenagers Funny Gifts for Boys (Yellow/Mustard 4-5 Years)**MINIONS**£12.39**4.5★**▲ 99%**](https://www.amazon.co.uk/dp/B0CP4CBSBT) [**MINIONS & Monsters Boys T Shirt Shirt for Kids Clothes for Kids Bob Boys T-Shirts Blue 8-9 Years**MINIONS**£9.92**5.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0H3LRM2KR) [**Minions Girls Short Sleeve Nightdress Nightie Pyjamas Pjs Kids 2-3 Years**Minions**£9.23**0.0★**▲ 99%**](https://www.amazon.co.uk/dp/B0H377HK1J) [**Get Trend Minions Boys Boxer Shorts 412 Yrs 3 Pack Soft Cotton Underwear Trunks Elasticated & Breathable Kids Boxers Briefs (7-8 Years Multi Minions)**Get Trend**£10.20**4.8★**▲ 98%**](https://www.amazon.co.uk/dp/B0G8251M4Q) [**MINIONS Boys Pyjamas Set Short PJs Soft Breathable Loungewear Comfy Summer Sleepwear Teenagers Funny Gifts for Boys (Yellow/Mustard 2-3 Years)**MINIONS**£12.13**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0CP498S57)
**~~View all trending →~~**
## **What buyers say about minions**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“its well made”*
**Fun/Entertainment Experience**15%
*“Good toy my son still loves it”*
**Value For Money**12%
*“Well worth the money”*
**Gifting Purpose**11%
*“A fun gift”*
**Collectibles**7%
*“Great collectibles”*
**Oral Hygiene**4%
*“Gets in back teeth”*
**Size-Overall**3%
*“Its the perfect size”*
**Smell**3%
*“banana smell made him happy to use over the other products we tried”*
**Ease Of Use**2%
*“Easy to portray a minion without wearing full top”*
**Tooth Brightening**1%
*“it lights up he's happy to brush his teeth or eat the toothpaste”*
### **What buyers complain about **
**Quality-Overall**22%
*“Very cheap feeling”*
**Battery Life**11%
*“need strong brand new batteries to get it to work”*
**Color**9%
*“the only downside is that you're stuck buying themed kits instead of being able to just buy entire sets of their colours”*
**Strength**6%
*“kind of broke”*
**Functionality-Overall**6%
*“doesn't work”*
**Stretchability/Expandability/Elasticity**6%
*“The elastic pings off the side of the goggles when you try to put them on”*
**Audio Quality**6%
*“Some of the sounds dont really match the description”*
**Eco Friendliness**4%
*“bad for the environment”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**12%
**Color**8%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**7%
**Durability**5%
**Value For Money**5%
**Battery Inclusion**4%
**Quality-Overall**4%
**Audio Quality**4%
## **Common questions**
- **Is minions profitable to sell on Amazon United Kingdom?**
- The niche generates £78K/yr across 43 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is +22.3%. Flapen's verdict: Skip it (49/100).
- **How competitive is the minions niche?**
- 20 brands and 148 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in minions?**
- Top complaints mined from reviews: Quality-Overall, Battery Life, Color. The return rate is 0.4%.
- **When does demand for minions peak?**
- Demand peaks in Aug–Sep–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the minions niche?**
- Listings span £2.52–£19.26; the average listing price is £10.54 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.
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