---
title: "Miles Morales Costume — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/miles-morales-costume"
last_updated: "2026-07-31T17:41:00.151Z"
locale: en
meta:
description: "Niche score 34/100 · £11K/yr market · 119K searches/yr · £19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 34/100 · £11K/yr market · 119K searches/yr · £19.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Miles Morales Costume — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **miles morales costume**
**Skip it**
Soft demand (-64.2% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 6Competition 38Returns 63Price range 86Avg price 86Brand share 3Review moat 93Quality gap 77
**Review moat**
**Great****149.06**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£19.59**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.65–£55.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£11K**
£11K/yr · 119K searches
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-64.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, miles morales costume is a £11K/yr Amazon United Kingdom market (119K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **miles morales costume market data**
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **£10K–£15K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#2,312**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **44%**
- **Out of stock**
- **22.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **—flat
**Sellers**
**51**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**0%**
- Marvel66% - Rubies23% - Groydbee5% - yumcute3% - FIESTAS GUIRCA2% - Jazwares Costume Play1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -64.2% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/miles-morales-costume/trend)
## **Top miles morales costume search terms**
- **miles morales costume**86K/yr-66.9%0.4% conv. - **miles morales costume adult**11K/yr-41.3%0.2% conv. - **spin costume**7K/yr-46.8%0.7% conv. - **miles morales costume kids**9K/yr-71.6%0.4% conv. - **miles morales suit**3K/yr-41.5%0.0% conv. - **spiderman miles morales costume**4K/yr-57.3%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/miles-morales-costume/search-terms)
## **Top miles morales costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£2K30%£3K40%£5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black**Marvel**£11.45**4.3★35 rev](https://www.amazon.co.uk/dp/B0FS86KYBQ) [2**Miles Morales Spider-Man Oversized Wearable Blanket Hoodie - 5-6 Years 116cm**Marvel**£17.88**5.0★17 rev](https://www.amazon.co.uk/dp/B0DJH5ZYCQ) [3**MARVEL Miles Morales Official Youth Deluxe Zentai Suit - Spandex Jumpsuit with Printed Design and Detachable Spandex Mask with Plastic Eyes**Marvel**£55.45**4.5★1,493 rev](https://www.amazon.co.uk/dp/B0BQRSQPSX) [4**Rubies Official Marvel Spidey and his Amazing Friends Spinn Deluxe Toddler Costume Age 3-4 Years Halloween Halloween**Rubies**£19.47**4.5★348 rev](https://www.amazon.co.uk/dp/B08VFR15L8) [5**Rubies Official Marvel Spidey and his Amazing Friends Spinn Deluxe Toddler Costume Age 2-3 Years Halloween Halloween**Rubies**£18.10**4.5★348 rev](https://www.amazon.co.uk/dp/B08VFSP3S1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black**Marvel**£11.45**35 rev10mo ago](https://www.amazon.co.uk/dp/B0FS86KYBQ) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 3-4 Years Black**Marvel**£12.02**35 rev10mo ago](https://www.amazon.co.uk/dp/B0FS852HLK) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 18-24 Months Black**Marvel**£12.52**35 rev10mo ago](https://www.amazon.co.uk/dp/B0FS833BQY) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 2-3 Years Black**Marvel**£11.32**35 rev10mo ago](https://www.amazon.co.uk/dp/B0FS833RCW) [**Rubies Official Disney Spiderman Miles Morales Gamerverse Child Costume Kids Superhero Fancy Dress Size Age 7-8 Years Halloween**Rubies**£15.23**48 rev1y ago](https://www.amazon.co.uk/dp/B0FDQJ1GS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Miles Morales Spider-Man Oversized Wearable Blanket Hoodie - 5-6 Years 116cm**Marvel**£17.88**5.0★**▲ 176%**](https://www.amazon.co.uk/dp/B0DJH5ZYCQ) [**Spiderman Boys Miles Morales Costume Unisex Kids T-Shirt Black 7-8 Years UK**Marvel**£9.65**5.0★**▲ 151%**](https://www.amazon.co.uk/dp/B0DTV6WT15) [**Marvel Spidey And His Amazing Friends Hooded Jacket Miles Morales Spin 4-5 Years**Marvel**£14.85**4.8★**▲ 143%**](https://www.amazon.co.uk/dp/B0FCYH7QMK) [**Rubies 1000716XS Miles Morales Child Costume Spiderman Kids Fancy Dress Boys Black/Red Xmall 5-6 Years Halloween Halloween**Rubies**£26.64**4.2★**▲ 134%**](https://www.amazon.co.uk/dp/B0C3HFFLP7) [**Marvel Miles Morales Pyjamas Spiderman Pyjamas Miles Morales Spider-Suit Boys Pjs Boys Pyjama Sets 6-7 Years Black**Marvel**£11.45**4.3★**▲ 130%**](https://www.amazon.co.uk/dp/B0FS86KYBQ)
**~~View all trending →~~**
## **What buyers say about miles morales costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**63%
*“Great size”*
**Quality-Overall**15%
*“The quality is 10/10 not flimsy or itchy”*
**Value For Money**10%
*“The actual costume is amazing and great value”*
**Allergies**5%
*“Soft not itchy”*
**Comfort-Overall**3%
*“Comfortable”*
**Strength**3%
*“Still going strong 4 years later”*
### **What buyers complain about **
**Material Quality**50%
*“Cheap material and the eyes are too high up on the mask”*
**Quality-Overall**50%
*“Terrible quality item”*
### **Top return reasons **
**Size-Overall**86%
**Smell**3%
**Quality-Overall**3%
**Material Quality**2%
**Functionality-Overall**2%
**Thin**2%
**Advertised Vs Actual Product**2%
**Product Condition**1%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is miles morales costume profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 18 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -64.2%. Flapen's verdict: Skip it (34/100).
- **How competitive is the miles morales costume niche?**
- 6 brands and 51 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in miles morales costume?**
- Top complaints mined from reviews: Material Quality, Quality-Overall. The return rate is 2.5%.
- **When does demand for miles morales costume peak?**
- Demand peaks in Mar–Oct–Nov; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the miles morales costume niche?**
- Listings span £9.65–£55.45; the average listing price is £19.59 (sweet spot $15–$100). The average incumbent carries 149 reviews — the moat a new listing must climb.
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