---
title: "Merrell Womens Walking Shoes — £89K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/merrell-womens-walking-shoes"
last_updated: "2026-07-31T20:47:36.546Z"
locale: en
meta:
description: "Niche score 50/100 · £89K/yr market · 717K searches/yr · £32.61 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £89K/yr market · 717K searches/yr · £32.61 avg price. Weak search conversion (0.4%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Merrell Womens Walking Shoes — £89K/yr Amazon UK Niche (2026) - Flapen"
---
# **merrell womens walking shoes**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but weak search conversion (0.4%) keeps it on the watch list.
Market size 22Growth 19Conversion 5Competition 97Returns 16Price range 94Avg price 95Brand share 91Review moat 25Quality gap 78
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Avg price**
**Incredible****£32.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£13.51–£98.44**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Great****44%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,156.77**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£89K**
£89K/yr · 717K searches
**Growth**
**Bad****-12.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=uk&signal=high_returns "Return rate > 5%")
According to Flapen's Amazon United Kingdom niche tracking, merrell womens walking shoes is a £89K/yr Amazon United Kingdom market (717K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Sep. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merrell womens walking shoes market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£65K–£82K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#178**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **84%**
- **Out of stock**
- **8.4%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **178 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**54 **▲rising
**Sellers**
**142**
**Top-5 brand share**
**44%**
Top 20: 84%
**Top-5 click share**
**13%**
Top 20: 32%
**Open market**
**52%**
- Mountain Warehouse17% - Karrimor10% - riemot6% - CC-Los6% - Skechers5% - Peter Storm5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.8% search growth over the last 90 days.
23K18KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/merrell-womens-walking-shoes/trend)
## **Top merrell womens walking shoes search terms**
- **walking shoes for women uk**107K/yr-3.8%0.2% conv. - **walking trainers womens**69K/yr+2.5%0.1% conv. - **womens walking shoes**83K/yr-16.3%0.2% conv. - **hiking shoes women**54K/yr+18.7%0.3% conv. - **womens walking trainers**44K/yr-3.5%0.1% conv. - **walking shoes women**48K/yr-13.1%0.2% conv. - **ladies walking shoes**46K/yr-26.4%0.2% conv. - **waterproof trainers womens**77K/yr-39.7%0.2% conv. - **womens hiking shoes**27K/yr+21.5%0.3% conv. - **waterproof walking shoes for women**52K/yr-39.7%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/merrell-womens-walking-shoes/search-terms)
## **Top merrell womens walking shoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£8892%£2K3%£3K4%£4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mountain Warehouse Path Waterproof Womens Walking Shoes - Breathable Ladies Shoe High Traction Sole Hiking Footwear - for Spring Summer Trekking Navy Adult Shoe Size 6**Mountain Warehouse**£28.15**4.1★2,134 rev](https://www.amazon.co.uk/dp/B0BHNLN8ZH) [2**Karrimor Supa 5 Ladies Womens Rise Hiking Boots Grey/Blue 6 UK (39 EU)**Karrimor**£25.17**4.4★945 rev](https://www.amazon.co.uk/dp/B0749MKWQD) [3**Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 6 UK (39 EU)**Karrimor**£28.28**4.4★1,239 rev](https://www.amazon.co.uk/dp/B015COHFVA) [4**Karrimor Isla Ladies Weathertite Womens Trekking & hiking shoes Trekking & hiking shoes Black C/Pink 5 UK (38 EU)**Karrimor**£28.94**4.4★1,239 rev](https://www.amazon.co.uk/dp/B015COHG6O) [5**CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5**CC-Los**£31.51**4.2★1,416 rev](https://www.amazon.co.uk/dp/B0CHVXR3NB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green**OUTJET**£37.84**152 rev4mo ago](https://www.amazon.co.uk/dp/B0GSK45R9X) [**riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 6UK**riemot**£36.47**271 rev1y ago](https://www.amazon.co.uk/dp/B0DY11RVSD) [**riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 7UK**riemot**£36.41**271 rev1y ago](https://www.amazon.co.uk/dp/B0DY178P85) [**riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK**riemot**£32.95**271 rev1y ago](https://www.amazon.co.uk/dp/B0DY11RWW8) [**Womens Orthopedic Trainers Running Shoes Air Cushion Athletic Sports Lightweight Tennis Walking Sneakers Casual Mesh Breathable Ladies Fashion Plantar Fasciitis Jogging Shoes All Black 6 UK**Hanani**£21.43**663 rev1y ago](https://www.amazon.co.uk/dp/B0DQC21JV6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Belice Ballet Flat Black Faux Leather 13 UK Wide**Amazon Essentials**£14.47**4.1★**▲ 58%**](https://www.amazon.co.uk/dp/B07PT7LL56) [**OUTJET Womens Waterproof Lightweight Walking & Hiking Shoes Cushioned Anti-Slip Outdoor Trainers for All-Day Rambles & Treks Green**OUTJET**£37.84**4.4★**▲ 58%**](https://www.amazon.co.uk/dp/B0GSK45R9X) [**riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 7UK**riemot**£36.41**4.1★**▲ 50%**](https://www.amazon.co.uk/dp/B0DY178P85) [**riemot Womens Hiking Shoes Lightweight Breathable Walking Shoes Non-Slip Outdoor Trekking Trail Shoe Cushioned Footwear for Camping Backpacking Hill Walking Coastal Paths Grey 9UK**riemot**£32.95**4.1★**▲ 45%**](https://www.amazon.co.uk/dp/B0DY11RWW8) [**CC-Los Waterproof Walking Shoes for Women Lightweight Hiking Shoes for Outdoor Climbing Brown Size 5.5**CC-Los**£31.51**4.2★**▲ 42%**](https://www.amazon.co.uk/dp/B0CHVXR3NB)
**~~View all trending →~~**
## **What buyers say about merrell womens walking shoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**38%
*“Comfortable and Good looking”*
**Size-Overall**13%
*“True to size and very comfy”*
**Value For Money**7%
*“Great value for money”*
**Quality-Overall**5%
*“Good quality shoes”*
**Exercise/Sports Suitability**5%
*“Brilliant walking shoes”*
**Weight Light**4%
*“these are lightweight and breathable”*
**Water Resistance**3%
*“These are waterproof”*
**Pain Relief-Overall**2%
*“While no totally pain free”*
**Color**2%
*“Nice colour”*
**Ease Of Use**1%
*“Easy to put on”*
### **What buyers complain about **
**Size-Overall**17%
*“Too big”*
**Comfort-Overall**8%
*“Not comfortable”*
**Water Resistance**7%
*“never let any water in”*
**Durability**6%
*“Broke”*
**Pain Relief-Overall**5%
*“it hurts my foot”*
**Feet Fit**3%
*“Too narrow and tight have to return”*
**Quality-Overall**2%
*“Look like cheap trainers”*
**Weight Light**2%
*“Didnt rate them very light”*
**Width**2%
*“unfortunately, on this occasion it was too narrow so had to return it”*
**Hard Feel**2%
*“way to hard”*
### **Top return reasons **
**Size-Overall**43%
**Feet Fit**19%
**Width**8%
**Comfort-Overall**7%
**Length**2%
**Ankle Support**2%
**Quality-Overall**2%
**Color**2%
**Material Quality**2%
**Heel Support**1%
## **Common questions**
- **Is merrell womens walking shoes profitable to sell on Amazon United Kingdom?**
- The niche generates £89K/yr across 244 tracked products. 2 of 55 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the merrell womens walking shoes niche?**
- 54 brands and 142 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 44% of demand.
- **What do buyers complain about in merrell womens walking shoes?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Water Resistance. The return rate is 7.6% — above our launch gate.
- **When does demand for merrell womens walking shoes peak?**
- Demand peaks in Sep; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the merrell womens walking shoes niche?**
- Listings span £13.51–£98.44; the average listing price is £32.61 (sweet spot $15–$100). The average incumbent carries 4,157 reviews — the moat a new listing must climb.
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