---
title: "Reviews — mermaid - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mermaid/reviews"
last_updated: "2026-07-31T22:33:03.399Z"
locale: en
meta:
  description: "Niche score 51/100 · £153K/yr market · 478K searches/yr · £10.84 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £153K/yr market · 478K searches/yr · £10.84 avg price. Soft demand (-2.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — mermaid - Flapen"
---

# **mermaid**

**Worth a look**

Shows low returns (0.8%), but soft demand (-2.0% this quarter) keeps it on the watch list.

Market size 33Growth 24Conversion 37Competition 67Returns 96Price range 29Avg price 40Brand share 68Review moat 42Quality gap 70

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,302.33**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Okay****£10.84**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Okay****£153K**

£153K/yr · 478K searches

**Price range**

**Okay****£3.78–£19.66**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-2.0%**

90-day search growth — must beat 0% to launch