---
title: "Search terms — mens white trainers - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-white-trainers/search-terms"
last_updated: "2026-07-31T23:29:59.751Z"
locale: en
meta:
  description: "Niche score 58/100 · £125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £125K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens white trainers - Flapen"
---

# **mens white trainers**

**Worth a look**

Shows a fragmented shelf (top 5 take 16% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 29Growth 77Conversion 9Competition 96Returns 34Price range 84Avg price 95Brand share 58Review moat 24Quality gap 72

**Competition**

**Incredible****16%**

top-5 click share — an open shelf

**Avg price**

**Incredible****£26.60**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.03–£52.69**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+65.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Returns**

**Okay****4.3%**

return rate — above 5% kills the launch gate

**Market size**

**Okay****£125K**

£125K/yr · 635K searches

**Review moat**

**Bad****5,796.19**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale