---
title: "Mens Thermal Tops — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-thermal-tops"
last_updated: "2026-07-31T19:51:24.681Z"
locale: en
meta:
description: "Niche score 42/100 · £19K/yr market · 211K searches/yr · £12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £19K/yr market · 211K searches/yr · £12.95 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Thermal Tops — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens thermal tops**
**Skip it**
Soft demand (-63.5% this quarter) — this niche doesn't clear our bar today.
Market size 5Growth 0Conversion 9Competition 97Returns 34Price range 55Avg price 58Brand share 90Review moat 41Quality gap 60
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.95**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.77–£26.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,407.94**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£19K**
£19K/yr · 211K searches
**Growth**
**Bad****-63.5%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens thermal tops is a £19K/yr Amazon United Kingdom market (211K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens thermal tops market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#217**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **89%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**53 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**45%**
Top 20: 81%
**Top-5 click share**
**13%**
Top 20: 36%
**Open market**
**50%**
- Niksa11% - Runhit10% - FDX9% - Under Armour7% - Roadbox7% - Sillictor5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -63.5% search growth over the last 90 days.
23K18KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 21.0×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-thermal-tops/trend)
## **Top mens thermal tops search terms**
- **mens base layer tops**25K/yr-58.0%0.8% conv. - **cycling base layer men**8K/yr+35.2%0.9% conv. - **baselayer mens**12K/yr-56.6%0.3% conv. - **skins for men**18K/yr-73.8%0.7% conv. - **mens thermal tops**23K/yr-70.0%0.3% conv. - **thermal long sleeve tops men**24K/yr-73.3%1.1% conv. - **long sleeve thermal tops mens**21K/yr-76.7%0.8% conv. - **thermal shirt men**21K/yr-71.5%0.9% conv. - **long sleeve base layer men**7K/yr-39.6%1.2% conv. - **baselayer**7K/yr-54.1%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-thermal-tops/search-terms)
## **Top mens thermal tops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3784%£7566%£1K8%£2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Niksa Mens Compression Long Sleeve T Shirt Muscle Fit Gym Top 1 Pack Breathable Quick Dry Base Layer for Running Training Cycling Work Slim Crew Neck Active Wear Clothes Black L**Niksa**£9.34**4.2★58 rev](https://www.amazon.co.uk/dp/B0FHQ4LBPW) [2**FDX Cool Mesh Base Layer Sleeveless - Men Women Summer Cycling Vest - Ultralight Breathable Anti-Odour Bicycle Skins Tops - Under-Shirts for Running Gym Workout Training Hiking (White X-Large)**FDX**£15.05**4.3★492 rev](https://www.amazon.co.uk/dp/B07GBZLPFG) [3**Roadbox Mens Compression Base Layer Shirt Long Sleeve Quick Dry Performance Compression Top for Running Gym Workout Black**Roadbox**£9.39**4.4★143 rev](https://www.amazon.co.uk/dp/B0FD2XHR5J) [4**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M**Runhit**£9.28**4.6★104 rev](https://www.amazon.co.uk/dp/B0FS8Y1QZ8) [5**Heatwave Pack of 2 Mens Thermal Long Sleeve Top Warm Underwear Baselayer S M L XL XXL Thermals Medium Black**Heatwave Thermalwear**£8.46**4.2★12,020 rev](https://www.amazon.co.uk/dp/B01LYOWK4T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M**Runhit**£9.28**104 rev9mo ago](https://www.amazon.co.uk/dp/B0FS8Y1QZ8) [**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training L**Runhit**£8.80**104 rev9mo ago](https://www.amazon.co.uk/dp/B0FS8VJFSC) [**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training XL**Runhit**£9.14**104 rev9mo ago](https://www.amazon.co.uk/dp/B0FS962PLH) [**Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports**Tigersay**£13.13**206 rev11mo ago](https://www.amazon.co.uk/dp/B0FG86Z1RF) [**Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports**Tigersay**£14.07**206 rev11mo ago](https://www.amazon.co.uk/dp/B0FG832VXF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FDX Cool Mesh Base Layer Sleeveless - Men Women Summer Cycling Vest - Ultralight Breathable Anti-Odour Bicycle Skins Tops - Under-Shirts for Running Gym Workout Training Hiking (White X-Large)**FDX**£15.05**4.3★**▲ 166%**](https://www.amazon.co.uk/dp/B07GBZLPFG) [**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M**Runhit**£9.28**4.6★**▲ 152%**](https://www.amazon.co.uk/dp/B0FS8Y1QZ8) [**Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports**Tigersay**£13.13**4.4★**▲ 122%**](https://www.amazon.co.uk/dp/B0FG86Z1RF) [**Tigersay Compression Shirt Men Short Sleeve T-Shirt Base Layer Top with Quick Dry Performance for Gym Running Workout & Sports**Tigersay**£14.07**4.4★**▲ 116%**](https://www.amazon.co.uk/dp/B0FG832VXF) [**Sillictor Mens Thermal Top Long Sleeve Quick Dry Cycling Running Base Layer Mens Ski Underlayer Fleece Compression Sports Hiking Football Training T Shirts High Wicking Muscle Support 3235 Black M**Sillictor**£11.79**4.4★**▲ 89%**](https://www.amazon.co.uk/dp/B0CGQ2MJ3H)
**~~View all trending →~~**
## **What buyers say about mens thermal tops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Not too tight either”*
**Quality-Overall**15%
*“Seems well made”*
**Warmth**13%
*“Kept me warm”*
**Value For Money**10%
*“Good Value”*
**Comfort-Overall**10%
*“Comfortable”*
**Material Quality**3%
*“Material is good, breathable, stretchy and washes well”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Exercise/Sports Suitability**2%
*“comfortable great for the gym its a very perfect tightness nice and breathable and it will keep you warm”*
**Washability**2%
*“Lovely quality - so far washing well”*
**Stretchability/Expandability/Elasticity**2%
*“stretchy”*
### **What buyers complain about **
**Size-Overall**33%
*“Very big in size”*
**Quality-Overall**10%
*“Poor quality”*
**Material Quality**5%
*“Material quality is bad”*
**Thickness**4%
*“The polyester also feels a little thicker than the lighter weight ones I prefer, so it can feel a touch warmer, not terrible, just noticeable”*
**Arm Fit**3%
*“the arm length on them is too short / a couple of inches too short”*
**Sleeve Fit**3%
*“sleeves were too short as well”*
**Compression**3%
*“Fitting and compression not great”*
**Stitch/Finish/Polish**2%
*“Not made that well the stitches are not good”*
**Thin**2%
*“Thin pants”*
**Comfort-Overall**2%
*“Not very comfortable stuff”*
### **Top return reasons **
**Size-Overall**69%
**Quality-Overall**4%
**Thin**4%
**Material Quality**3%
**Sleeve Fit**2%
**Length**1%
**Compression**1%
**Stitch/Finish/Polish**1%
**Color**1%
**Arm Fit**1%
## **Common questions**
- **Is mens thermal tops profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 164 tracked products. 0 of 31 products launched in the last 360 days are still selling. 90-day search growth is -63.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the mens thermal tops niche?**
- 53 brands and 119 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in mens thermal tops?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.3%.
- **When does demand for mens thermal tops peak?**
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 21.0× the quietest.
- **What does it cost to enter the mens thermal tops niche?**
- Listings span £5.77–£26.48; the average listing price is £12.95 (sweet spot $15–$100). The average incumbent carries 2,408 reviews — the moat a new listing must climb.
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