---
title: "Mens Thermal Top — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-thermal-top"
last_updated: "2026-07-31T20:47:23.275Z"
locale: en
meta:
description: "Niche score 47/100 · £31K/yr market · 163K searches/yr · £12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £31K/yr market · 163K searches/yr · £12.89 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Thermal Top — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens thermal top**
**Skip it**
Soft demand (-86.2% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 0Conversion 19Competition 96Returns 44Price range 83Avg price 57Brand share 95Review moat 31Quality gap 70
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Brand share**
**Great****40%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£5.97–£65.78**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£12.89**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,379.73**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£31K**
£31K/yr · 163K searches
**Growth**
**Bad****-86.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens thermal top is a £31K/yr Amazon United Kingdom market (163K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens thermal top market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#158**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **89%**
- **Out of stock**
- **30.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**48 **▲rising
**Sellers**
**80**
**Top-5 brand share**
**40%**
Top 20: 84%
**Top-5 click share**
**16%**
Top 20: 46%
**Open market**
**55%**
- Runhit14% - BENNIES8% - Roadbox8% - Heatwave Thermalwear6% - Sillictor4% - Molten Creek4%
## **Demand & seasonality**
Weekly Amazon search volume, last 81 weeks — -86.2% search growth over the last 90 days.
15K10KSpike '25Prime Day '25Black Friday '25Spike '26 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 37.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-thermal-top/trend)
## **Top mens thermal top search terms**
- **thermal leggings men**72K/yr-90.9%1.1% conv. - **base layer men**12K/yr-61.8%0.5% conv. - **thermal tops men**20K/yr-84.4%0.3% conv. - **longjohns for men**11K/yr-65.6%1.7% conv. - **mens long johns thermal**9K/yr-74.1%1.0% conv. - **ski base layer mens**11K/yr-93.9%0.7% conv. - **mens base layers**4K/yr-70.0%0.0% conv. - **thermal mens leggings**10K/yr-90.0%1.1% conv. - **long johns men**6K/yr-86.1%0.0% conv. - **cotton thermals men**4K/yr-81.0%3.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-thermal-top/search-terms)
## **Top mens thermal top products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6224%£1K6%£2K8%£2K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BENNIES Thermal Underwear Mens Set Mens Thermals Top and Bottoms Long Sleeve Tops Long Johns Thermal Base Layer Thermals Mens Thermal Underwear T Shirt for Winter Ski Sports Black L**BENNIES**£14.41**4.5★2,513 rev](https://www.amazon.co.uk/dp/B0D8VGVGHQ) [2**Heat Stoke Pack of 2 Mens Thermal Long Johns Trouser Warm Base Layer Black Charcoal White S M L XL XXL (BLACK L)**Heat Stoke**£15.33**4.1★2,158 rev](https://www.amazon.co.uk/dp/B09FTFMMTP) [3**Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)**Deck and Beach**£8.69**4.0★22 rev](https://www.amazon.co.uk/dp/B0G35QTH3H) [4**Heatwave Pack of 2 Mens Thermal Trousers Long Johns Warm Underwear Baselayer Thermals Medium Black**Heatwave Thermalwear**£7.88**4.2★16,946 rev](https://www.amazon.co.uk/dp/B01M0B9UFM) [5**Runhit Mens Running Leggings Sports Compression Tights Thermal Base Layer Pants Quick-Dry Trousers for Jogging Golf Yoga Training Black L**Runhit**£7.36**4.6★98 rev](https://www.amazon.co.uk/dp/B0FRSK96XG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Fancy Dress Mens Thermal Underwear Set Base Layer Vest Top Long Johns Set Ultra Soft Thermals Leggings For Winter Skiing Workout LS-Black-XXL**The Fancy Dress**£6.96**3 rev7mo ago](https://www.amazon.co.uk/dp/B0G4NFV48Y) [**Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)**Deck and Beach**£8.69**22 rev8mo ago](https://www.amazon.co.uk/dp/B0G35QTH3H) [**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M**Runhit**£9.28**104 rev9mo ago](https://www.amazon.co.uk/dp/B0FS8Y1QZ8) [**Runhit Mens Running Leggings Sports Compression Tights Thermal Base Layer Pants Quick-Dry Trousers for Jogging Golf Yoga Training Black L**Runhit**£7.36**98 rev9mo ago](https://www.amazon.co.uk/dp/B0FRSK96XG) [**Runhit Mens Running Leggings with Pockets Gym Compression Pants Sports Tights Thermal Base Layer Trousers for Jogging Golf Cycling Black L**Runhit**£8.06**91 rev9mo ago](https://www.amazon.co.uk/dp/B0FRSKGVR2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The Fancy Dress Mens Thermal Underwear Set Base Layer Vest Top Long Johns Set Ultra Soft Thermals Leggings For Winter Skiing Workout LS-Black-XXL**The Fancy Dress**£6.96**4.2★**▲ 427%**](https://www.amazon.co.uk/dp/B0G4NFV48Y) [**Runhit Mens Black Compression Long Sleeve T Shirt UPF 50+ Quick Dry Sport Base Layer Tops Mens Football Underlayer for Running Gym Cycling Golf Training M**Runhit**£9.28**4.6★**▲ 414%**](https://www.amazon.co.uk/dp/B0FS8Y1QZ8) [**Sillictor Mens Thermal Top Long Sleeve Quick Dry Cycling Running Base Layer Mens Ski Underlayer Fleece Compression Sports Hiking Football Training T Shirts High Wicking Muscle Support 3235 Black M**Sillictor**£11.79**4.4★**▲ 326%**](https://www.amazon.co.uk/dp/B0CGQ2MJ3H) [**Runhit Mens Running Leggings with Pockets Gym Compression Pants Sports Tights Thermal Base Layer Trousers for Jogging Golf Cycling Black L**Runhit**£8.06**4.4★**▲ 324%**](https://www.amazon.co.uk/dp/B0FRSKGVR2) [**Deck and Beach Pack of 2 Mens Thermal Long Johns Warm Base Layer Underwear Trousers Soft Cotton-Blend Comfort Fit (UK Alpha XL Regular Regular Black)**Deck and Beach**£8.69**4.0★**▲ 292%**](https://www.amazon.co.uk/dp/B0G35QTH3H)
**~~View all trending →~~**
## **What buyers say about mens thermal top**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**26%
*“keep you warm”*
**Size-Overall**19%
*“It fits snugly”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**9%
*“Good Value”*
**Comfort-Overall**8%
*“Very Comfortable”*
**Advertised Vs Actual Product**4%
*“Does the job”*
**Material Quality**2%
*“Material is good, breathable, stretchy and washes well”*
**Weight Light**2%
*“Lightweight thermals”*
**Ease Of Use**2%
*“Good for use”*
**Weather Proof**1%
*“Ideal for cold weather comfort good fit value for money”*
### **What buyers complain about **
**Size-Overall**27%
*“They are very short”*
**Quality-Overall**12%
*“Poor quality”*
**Thickness**8%
*“Thin”*
**Stitch/Finish/Polish**5%
*“Not made that well the stitches are not good”*
**Warmth**5%
*“no to warm like As expected”*
**Material Quality**5%
*“Cheap material”*
**Arm Fit**4%
*“the arm length on them is too short / a couple of inches too short”*
**Thin**4%
*“A bit thin”*
**Durability**3%
*“Didn't last more than 1 year before splitting all down the back”*
**Ease Of Use**3%
*“Cant use it”*
### **Top return reasons **
**Size-Overall**60%
**Thin**3%
**Material Quality**3%
**Quality-Overall**3%
**Length**3%
**Gap/Hole**2%
**Waist Fit**2%
**Thigh Fit**2%
**Stitch/Finish/Polish**2%
**Compression**2%
## **Common questions**
- **Is mens thermal top profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 124 tracked products. 0 of 32 products launched in the last 360 days are still selling. 90-day search growth is -86.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the mens thermal top niche?**
- 48 brands and 80 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 40% of demand.
- **What do buyers complain about in mens thermal top?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.5%.
- **When does demand for mens thermal top peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 37.1× the quietest.
- **What does it cost to enter the mens thermal top niche?**
- Listings span £5.97–£65.78; the average listing price is £12.89 (sweet spot $15–$100). The average incumbent carries 3,380 reviews — the moat a new listing must climb.
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