---
title: "Search terms — mens shorts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-shorts/search-terms"
last_updated: "2026-07-31T07:23:35.953Z"
locale: en
meta:
  description: "Niche score 70/100 · £679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 70/100 · £679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens shorts - Flapen"
---

# **mens shorts**

**Worth a look**

Shows demand growing +220.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 68Growth 98Conversion 9Competition 97Returns 44Price range 67Avg price 75Brand share 94Review moat 23Quality gap 72

**Growth**

**Incredible****+220.7%**

90-day search growth — must beat 0% to launch

**Competition**

**Incredible****14%**

top-5 click share — an open shelf

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****£15.08**

avg listing price — sweet spot $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£679K**

£679K/yr · 6.0M searches

**Price range**

**Good****£5.95–£33.33**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Okay****3.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****8,599.66**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.8%**

search→purchase rate — share of searches ending in a sale

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")