---
title: "Mens Shorts — £679K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-shorts"
last_updated: "2026-07-31T08:08:26.279Z"
locale: en
meta:
description: "Niche score 70/100 · £679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 70/100 · £679K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Shorts — £679K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens shorts**
**Worth a look**
Shows demand growing +220.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 68Growth 98Conversion 9Competition 97Returns 44Price range 67Avg price 75Brand share 94Review moat 23Quality gap 72
**Growth**
**Incredible****+220.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Great****41%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£15.08**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£679K**
£679K/yr · 6.0M searches
**Price range**
**Good****£5.95–£33.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****8,599.66**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens shorts is a £679K/yr Amazon United Kingdom market (6.0M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 70/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens shorts market data**
- **Units sold / yr**
- **40K–50K**
- avg 100–250/product
- **Revenue / yr**
- **£603K–£754K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**57 **▼falling
**Sellers**
**149**
**Top-5 brand share**
**41%**
Top 20: 80%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**55%**
- Amazon Essentials15% - APTRO10% - SHAGGA6% - BOOJO5% - JustSun5% - HOPLYNN5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +220.7% search growth over the last 90 days.
500K300KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-shorts/trend)
## **Top mens shorts search terms**
- **mens shorts**1.8M/yr+357.0%0.3% conv. - **shorts for men uk**486K/yr+309.3%0.4% conv. - **shorts**488K/yr+239.3%0.2% conv. - **mens cargo shorts**337K/yr+262.6%0.2% conv. - **cargo shorts men**294K/yr+313.9%0.2% conv. - **running shorts**334K/yr+171.4%0.4% conv. - **gym shorts men**308K/yr+41.6%0.8% conv. - **work shorts men**191K/yr+187.3%0.6% conv. - **mens shorts with pockets**157K/yr+258.2%0.3% conv. - **mens work shorts**134K/yr+279.2%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-shorts/search-terms)
## **Top mens shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£7K2%£14K3%£20K4%£27K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha M Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.71**3.8★123 rev](https://www.amazon.co.uk/dp/B0GG457L3S) [2**APTRO Mens Cargo Hiking Shorts Outdoor Lightweight Golf Casual Shorts for Men with 5 Zipper Pockets Khaki L**APTRO**£16.30**4.4★1,086 rev](https://www.amazon.co.uk/dp/B0DHVN64QD) [3**BOOJO 5 Pack Gym Shorts Men with Pockets UK Sports Breathable for Running Training(Black+Black+Dark Grey+Navy+Light Grey L)**BOOJO**£22.32**4.3★333 rev](https://www.amazon.co.uk/dp/B0DS2FWKVQ) [4**Tansozer Mens Shorts Cotton Gym Summer Casual Sports Shorts Elasticated Waist with Zip Pockets (Dark Grey Small)**Tansozer**£12.10**4.5★5,775 rev](https://www.amazon.co.uk/dp/B07JLK1423) [5**Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Grey 31W**Amazon Essentials**£13.16**4.3★40,442 rev](https://www.amazon.co.uk/dp/B06XWLWGP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Essential Three Stripes French Terry Short Shorts Black/White L**adidas**£13.77**1,438 rev1mo ago](https://www.amazon.co.uk/dp/B0D1NNWT5B) [**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha M Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.71**123 rev6mo ago](https://www.amazon.co.uk/dp/B0GG457L3S) [**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.45**123 rev6mo ago](https://www.amazon.co.uk/dp/B0GG484QVD) [**InfiniZer Mens Work Shorts Lightweight Summer Black Cargo Shorts with Multi Pockets Elastic Waist & Durable Fabric for Hiking Golf & Casual Wear (UK Alpha L Regular Regular Black)**InfiniZer**£9.13**85 rev7mo ago](https://www.amazon.co.uk/dp/B0GBTVBKD3) [**BOOJO 5 Pack Gym Shorts Men with Pockets UK Sports Breathable for Running Training(Black+Black+Dark Grey+Navy+Light Grey L)**BOOJO**£22.32**333 rev1y ago](https://www.amazon.co.uk/dp/B0DS2FWKVQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Classic Fit 10 (25cm) Cargo Shorts with Pockets Charcoal 44W**Amazon Essentials**£13.24**4.4★**▲ 15%**](https://www.amazon.co.uk/dp/B09LRTFNY1) [**Amazon Essentials Mens Classic Fit 9 (23cm) Chino Shorts with Pockets Grey 31W**Amazon Essentials**£13.16**4.3★**▲ 15%**](https://www.amazon.co.uk/dp/B06XWLWGP2) [**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha M Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.71**3.8★**▲ 15%**](https://www.amazon.co.uk/dp/B0GG457L3S) [**SHAGGA 3 Pack Gym Shorts Men Lightweight Quick Dry Sports Short Inseam 7 with Zipper Pockets for Running Fitness Joggers (UK Alpha XL Regular Regular 3packBlackBlueGrey)**SHAGGA**£19.45**3.8★**▲ 14%**](https://www.amazon.co.uk/dp/B0GG484QVD) [**TACVASEN Jogging Shorts Mens Gym Running Shorts Male with Zip Pockets Summer Shorts Fitness Training Shorts Grey Workout Shorts Stretch Sweat Pants Dark Grey 36**TACVASEN**£11.45**4.3★**▲ 12%**](https://www.amazon.co.uk/dp/B07B4TVRW8)
**~~View all trending →~~**
## **What buyers say about mens shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“They fit as expected”*
**Quality-Overall**14%
*“No complaints here”*
**Comfort-Overall**14%
*“Very comfortable”*
**Value For Money**9%
*“Fairly priced”*
**Pockets/Compartments**9%
*“really handy having pockets”*
**Weight Light**6%
*“These shorts are really lightweight”*
**Material Quality**3%
*“Good quality material”*
**Exercise/Sports Suitability**2%
*“perfect for running and the gym”*
**Advertised Vs Actual Product**2%
*“As described”*
**Stretchability/Expandability/Elasticity**2%
*“Strong elasticated waistband”*
### **What buyers complain about **
**Size-Overall**27%
*“Size to small”*
**Quality-Overall**9%
*“Poor Quality”*
**Pockets/Compartments**6%
*“Pockets not great”*
**Material Quality**5%
*“Cheap material”*
**Durability**5%
*“Fell Apart After First Wash”*
**Thickness**2%
*“He said they are quite thin”*
**Thin**2%
*“the frabic is extremely thin”*
**Color**2%
*“The blue did not fit”*
**Advertised Vs Actual Product**2%
*“No the same product as advertised”*
**Exercise/Sports Suitability**2%
*“Terrible for running”*
### **Top return reasons **
**Size-Overall**64%
**Waist Fit**6%
**Length**5%
**Material Quality**5%
**Thigh Fit**3%
**Quality-Overall**3%
**Pockets/Compartments**2%
**Shape/Style**2%
**Color**2%
**Thin**2%
## **Common questions**
- **Is mens shorts profitable to sell on Amazon United Kingdom?**
- The niche generates £679K/yr across 191 tracked products. 10 of 27 products launched in the last 360 days are still selling. 90-day search growth is +220.7%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the mens shorts niche?**
- 57 brands and 149 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 41% of demand.
- **What do buyers complain about in mens shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Pockets/Compartments. The return rate is 3.5%.
- **When does demand for mens shorts peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 5.6× the quietest.
- **What does it cost to enter the mens shorts niche?**
- Listings span £5.95–£33.33; the average listing price is £15.08 (sweet spot $15–$100). The average incumbent carries 8,600 reviews — the moat a new listing must climb.
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