---
title: "Mens Shirts — £134K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-shirts"
last_updated: "2026-07-31T21:42:19.018Z"
locale: en
meta:
description: "Niche score 53/100 · £134K/yr market · 7.7M searches/yr · £14.47 avg price. Weak search conversion (0.1%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £134K/yr market · 7.7M searches/yr · £14.47 avg price. Weak search conversion (0.1%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Shirts — £134K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens shirts**
**Worth a look**
Shows a fragmented shelf (top 5 take 10% of clicks), but weak search conversion (0.1%) keeps it on the watch list.
Market size 30Growth 15Conversion 1Competition 98Returns 76Price range 63Avg price 71Brand share 82Review moat 21Quality gap 78
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Great****1.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.47**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£0.65–£39.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£134K**
£134K/yr · 7.7M searches
**Review moat**
**Bad****10,788.94**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-20.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens shirts is a £134K/yr Amazon United Kingdom market (7.7M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens shirts market data**
- **Units sold / yr**
- **6K–8K**
- avg 0–100/product
- **Revenue / yr**
- **£87K–£116K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **84%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**66 **▲rising
**Sellers**
**215**
**Top-5 brand share**
**53%**
Top 20: 86%
**Top-5 click share**
**10%**
Top 20: 29%
**Open market**
**44%**
- Amazon Essentials16% - Generic10% - J.VER9% - DKNY7% - Calvin Klein7% - COOFANDY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.6% search growth over the last 90 days.
450K350KHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-shirts/trend)
## **Top mens shirts search terms**
- **mens clothing**3.6M/yr-17.3%0.0% conv. - **mens shirts**632K/yr+42.1%0.1% conv. - **men**511K/yr-4.1%0.1% conv. - **mens**416K/yr+13.4%0.1% conv. - **mens clothes**262K/yr+24.2%0.1% conv. - **shirts for men**58K/yr+66.5%0.1% conv. - **men clothes**59K/yr+3.3%0.1% conv. - **mens fashion**635K/yr-87.3%0.0% conv. - **clothes for men**32K/yr+1.2%0.1% conv. - **clothes men**22K/yr-13.2%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-shirts/search-terms)
## **Top mens shirts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£3K3%£4K4%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens DKNY GIANTS - 3pk Black/White/Grey**DKNY**£16.06**4.3★3,957 rev](https://www.amazon.co.uk/dp/B09VY46VTJ) [2**Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large**Generic**£3.52**3.7★278 rev](https://www.amazon.co.uk/dp/B0FBRVGYZT) [3**Calvin Klein Mens 3 Pack Trunks Black (Black) M**Calvin Klein**£20.45**4.6★65,611 rev](https://www.amazon.co.uk/dp/B001BEAWXY) [4**adidas Mens Essentials Linear Single Jersey Shirt Black/White L**adidas**£9.15**4.7★2,511 rev](https://www.amazon.co.uk/dp/B0CZXW4PRS) [5**Mens Casual Short Sleeve Button Down Shirt Linen Summer Beach Shirt Lightweight Relaxed Fit Top Light Grey XX-Large**Generic**£1.11**2.8★65 rev](https://www.amazon.co.uk/dp/B0F3W5QXKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Essentials Linear Single Jersey Shirt Black/White L**adidas**£9.15**2,511 rev1mo ago](https://www.amazon.co.uk/dp/B0CZXW4PRS) [**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK**adidas**£26.19**49,047 rev1mo ago](https://www.amazon.co.uk/dp/B0BJL3MJGD) [**siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue**siliteelon**£13.37**91 rev5mo ago](https://www.amazon.co.uk/dp/B0GJZGZPCN) [**Mens Casual Cargo Pants - Lightweight Elastic Waist with Pockets Hiking Outdoor Darkgrey XX-Large**Generic**£3.52**278 rev11mo ago](https://www.amazon.co.uk/dp/B0FBRVGYZT) [**5 Pairs Mens Breathable Ice Boxer Briefs Comfortable Mid-Waist Underwear with Elastic Waistband Quick-Drying Fabric Black/Deep Grey/Light Grey/Green/Yellow M**Generic**£4.01**126 rev11mo ago](https://www.amazon.co.uk/dp/B0FH6S93VT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Classic Fit 10 (25cm) Cargo Shorts with Pockets Black 38W**Amazon Essentials**£13.27**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B01JQTAD2A) [**Amazon Essentials Mens Regular-Fit Short-Sleeve Cotton Piqué Polo Shirt (Available in Big and Tall) Navy L**Amazon Essentials**£8.99**4.2★**▲ 64%**](https://www.amazon.co.uk/dp/B01IXFPJEK) [**siliteelon Mens Shirts Long Sleeve Smart Casual Linen Beach Casual Cotton Regular Fit Summer Holiday Tops with Pocket L Blue**siliteelon**£13.37**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0GJZGZPCN) [**Mens DKNY GIANTS - 3pk Navy/White/Blue L**DKNY**£16.07**4.3★**▲ 60%**](https://www.amazon.co.uk/dp/B09VY68KRJ) [**adidas Mens Vs Pace 2.0 Shoes Grey Three/Core Black/Cloud White 10 UK**adidas**£26.19**4.6★**▲ 54%**](https://www.amazon.co.uk/dp/B0BJL3MJGD)
**~~View all trending →~~**
## **What buyers say about mens shirts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“A good quality shirt”*
**Size-Overall**17%
*“Excellent fit”*
**Value For Money**14%
*“Fine for the money”*
**Comfort-Overall**13%
*“Extremely comfortable”*
**Material Quality**3%
*“lightweight material”*
**Smell**3%
*“Long lasting fragrance”*
**Gifting Purpose**3%
*“Fun gift”*
**Advertised Vs Actual Product**2%
*“As described”*
**Color**2%
*“Great colour”*
**Soft Feel**2%
*“the cotton is very soft”*
### **What buyers complain about **
**Size-Overall**22%
*“TO SHORT”*
**Quality-Overall**14%
*“IT'S A VERY LOW QUALITY PRODUCT”*
**Thickness**4%
*“now on a recent purchase the material is thinner”*
**Smell**4%
*“Cheap smell for a cheap price”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Material Quality**4%
*“Wasn't the material I wanted”*
**Durability**2%
*“it broke on the first use”*
**Value For Money**2%
*“massively overpriced”*
**Machine Wash Suitability**2%
*“It went knobbly after one wash”*
**Wrinkles**2%
*“Rolled up creased in a box”*
### **Top return reasons **
**Size-Overall**62%
**Material Quality**6%
**Quality-Overall**5%
**Color**3%
**Length**3%
**Thin**2%
**Waist Fit**2%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Neck Fit**1%
## **Common questions**
- **Is mens shirts profitable to sell on Amazon United Kingdom?**
- The niche generates £134K/yr across 249 tracked products. 8 of 54 products launched in the last 360 days are still selling. 90-day search growth is -20.6%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the mens shirts niche?**
- 66 brands and 215 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in mens shirts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 1.9%.
- **When does demand for mens shirts peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.2× the quietest.
- **What does it cost to enter the mens shirts niche?**
- Listings span £0.65–£39.09; the average listing price is £14.47 (sweet spot $15–$100). The average incumbent carries 10,789 reviews — the moat a new listing must climb.
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