---
title: "Search terms — mens robes - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-robes/search-terms"
last_updated: "2026-07-31T21:44:57.112Z"
locale: en
meta:
  description: "Niche score 57/100 · £100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £100K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens robes - Flapen"
---

# **mens robes**

**Worth a look**

Shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 25Growth 31Conversion 15Competition 97Returns 78Price range 80Avg price 87Brand share 83Review moat 31Quality gap 67

**Competition**

**Incredible****11%**

top-5 click share — an open shelf

**Avg price**

**Great****£19.77**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****52%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£7.82–£45.44**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.9%**

return rate — above 5% kills the launch gate

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+5.0%**

90-day search growth — must beat 0% to launch

**Review moat**

**Okay****3,376.55**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£100K**

£100K/yr · 417K searches

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")