---
title: "Trend — mens pyjamas - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-pyjamas/trend"
last_updated: "2026-07-31T21:37:23.100Z"
locale: en
meta:
  description: "Niche score 60/100 · £447K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £447K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — mens pyjamas - Flapen"
---

# **mens pyjamas**

**Worth a look**

Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 18Conversion 18Competition 97Returns 84Price range 66Avg price 56Brand share 90Review moat 72Quality gap 48

**Competition**

**Incredible****13%**

top-5 click share — an open shelf

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****627.23**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£6.52–£31.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£447K**

£447K/yr · 2.5M searches

**Avg price**

**Good****£12.69**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-14.6%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.4%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")