---
title: "Mens Pyjamas — £447K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-pyjamas"
last_updated: "2026-07-31T20:42:37.086Z"
locale: en
meta:
description: "Niche score 60/100 · £447K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £447K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Pyjamas — £447K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens pyjamas**
**Worth a look**
Shows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 57Growth 18Conversion 18Competition 97Returns 84Price range 66Avg price 56Brand share 90Review moat 72Quality gap 48
**Competition**
**Incredible****13%**
top-5 click share — an open shelf
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****627.23**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£6.52–£31.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£447K**
£447K/yr · 2.5M searches
**Avg price**
**Good****£12.69**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-14.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens pyjamas is a £447K/yr Amazon United Kingdom market (2.5M searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 60/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens pyjamas market data**
- **Units sold / yr**
- **25K–30K**
- avg 0–100/product
- **Revenue / yr**
- **£317K–£381K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#91**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **87%**
- **Out of stock**
- **24.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.
**Brands**
**45 **▼falling
**Sellers**
**46**
**Top-5 brand share**
**45%**
Top 20: 90%
**Top-5 click share**
**13%**
Top 20: 32%
**Open market**
**50%**
- Bresdk17% - The Essentials Wardrobe7% - Litherday7% - Leversic7% - Marvmys6% - Get Trend5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -14.6% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-pyjamas/trend)
## **Top mens pyjamas search terms**
- **mens pyjamas set**654K/yr-38.8%0.7% conv. - **mens pyjamas**403K/yr-20.9%0.6% conv. - **pyjamas for men**261K/yr-27.0%0.7% conv. - **mens pjs**208K/yr-2.3%0.5% conv. - **mens short pyjamas set**80K/yr+85.4%0.9% conv. - **mens nightwear**120K/yr-14.3%0.1% conv. - **mens pjs sets**182K/yr-29.1%0.8% conv. - **mens pyjamas shorts set**59K/yr+62.7%0.8% conv. - **pajamas for men**74K/yr-18.4%0.4% conv. - **pjs men**97K/yr-32.1%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-pyjamas/search-terms)
## **Top mens pyjamas products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£4K2%£9K3%£13K4%£18K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Litherday Mens Pyjamas Set Cotton Short Sleeve PJs Set for Men Summer Crew Neck Sleepwear Loungewear with Pockets Dark Blue2 M**Litherday**£9.44**4.5★125 rev](https://www.amazon.co.uk/dp/B0G5WRVCF3) [2**Leversic Mens Short Sleeve Pyjamas V-Neck T-Shirt Pjs Top and Long Plaid Sleep Pants Soft Comfortable Loungewear Set for Sleeping or Lounging at Home Green XL**Leversic**£12.08**4.5★68 rev](https://www.amazon.co.uk/dp/B0FWK6J5JF) [3**Amazon Essentials x Sofia Grainge Mens Pyjama Set Black XL**Amazon Essentials**£23.19**4.4★489 rev](https://www.amazon.co.uk/dp/B0D9Z9NMXN) [4**U2SKIIN Mens Pyjamas Set 100% Cotton Soft Pjs Classic Loungewear Sleepwear Nightwear Pjs (Grey Blue L)**U2SKIIN**£18.04**4.2★291 rev](https://www.amazon.co.uk/dp/B0C1KW6GTN) [5**Demegimi Mens Pyjamas Set Short Sleeve Pjs Crew Pajama Set Summer Mens PJS Sets Loungewear Sleepwear Black**Demegimi**£9.14**4.6★56 rev](https://www.amazon.co.uk/dp/B0G6TWWTFQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BRAND KRUZE Mens Pyjamas Set Crew Neck Short Sleeve T Shirt and Casual Cotton Nightwear Loungewear Top and Trousers PJ Set KZPJ187_PYJAMA BLUE M**BRAND KRUZE**£11.63**10 rev2mo ago](https://www.amazon.co.uk/dp/B0H1R9NDXR) [**BRAND KRUZE Mens Pyjamas Set Crew Neck Short Sleeve T Shirt and Casual Cotton Nightwear Loungewear Top and Trousers PJ Set KZPJ187_PYJAMA MAROON L**BRAND KRUZE**£11.61**10 rev2mo ago](https://www.amazon.co.uk/dp/B0H1RBJ9C8) [**Demegimi Mens Pyjamas Set Short Sleeve Pjs Crew Pajama Set Summer Mens PJS Sets Loungewear Sleepwear Black**Demegimi**£9.14**56 rev7mo ago](https://www.amazon.co.uk/dp/B0G6TWWTFQ) [**Demegimi Mens Pyjamas Set Short Sleeve Pjs Crew Pajama Set Summer Mens PJS Sets Loungewear Sleepwear Black**Demegimi**£9.62**56 rev7mo ago](https://www.amazon.co.uk/dp/B0G6TDRMJD) [**Litherday Mens Pyjamas Set Cotton Short Sleeve PJs Set for Men Summer Crew Neck Sleepwear Loungewear with Pockets Dark Blue2 M**Litherday**£9.44**125 rev7mo ago](https://www.amazon.co.uk/dp/B0G5WRVCF3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BRAND KRUZE Mens Pyjamas Set Crew Neck Short Sleeve T Shirt and Casual Cotton Nightwear Loungewear Top and Trousers PJ Set KZPJ187_PYJAMA MAROON L**BRAND KRUZE**£11.61**4.1★**▲ 37%**](https://www.amazon.co.uk/dp/B0H1RBJ9C8) [**BRAND KRUZE Mens Pyjamas Set Crew Neck Short Sleeve T Shirt and Casual Cotton Nightwear Loungewear Top and Trousers PJ Set KZPJ187_PYJAMA BLUE M**BRAND KRUZE**£11.63**4.1★**▲ 36%**](https://www.amazon.co.uk/dp/B0H1R9NDXR) [**Bresdk Mens Cotton Loungewear Set Short Sleeve Pyjama Top with Chest Pocket & Plaid Shorts Lightweight Stretch Sleepwear Navy Blue XL**Bresdk**£9.97**4.6★**▲ 36%**](https://www.amazon.co.uk/dp/B0G5PXFJ8T) [**Style It Up Mens Long Sleeve Jersey Top Checked Brushed Cotton Flannel Bottoms Sleepwear Pajama Set Round Neck Warm Cosy Super Soft Adults Loungewear (BLUE XL)**Style It Up**£10.29**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B0FVFM1MDG) [**Bresdk Mens Pyjamas Shorts Set Cotton Lounge Pants and Short Sleeve T-Shirt with Stripe Design Cozy Sleepwear Loungewear Blue L**Bresdk**£9.32**4.5★**▲ 33%**](https://www.amazon.co.uk/dp/B0DNSDVG64)
**~~View all trending →~~**
## **What buyers say about mens pyjamas**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**19%
*“They are very comfortable”*
**Size-Overall**18%
*“Fit as expected”*
**Quality-Overall**18%
*“Excellent quality arrived quickly would definitely recommend”*
**Value For Money**9%
*“Good price”*
**Material Quality**6%
*“Comfortable material”*
**Soft Feel**4%
*“Lovely and soft”*
**Washability**2%
*“Wash well”*
**Advertised Vs Actual Product**2%
*“as advertised”*
**Color**2%
*“Love the colour”*
**Gifting Purpose**2%
*“Great for a gift”*
### **What buyers complain about **
**Size-Overall**18%
*“they are mor a small/medium”*
**Material Quality**13%
*“Cheap material”*
**Quality-Overall**10%
*“Rubbish”*
**Value For Money**5%
*“Avoid at all cost”*
**Length**5%
*“However too long in the leg”*
**Allergies**3%
*“allergy in a sensitive wearer”*
**Shape/Style**3%
*“Oversized and lose shape pretty much immediately”*
**Advertised Vs Actual Product**2%
*“has undermined my trust in the descriptions on Amazon”*
**Pockets/Compartments**1%
*“big drawback the shorts have no pockets”*
**Waist Fit**1%
*“The waist is very tight”*
### **Top return reasons **
**Size-Overall**53%
**Material Quality**15%
**Length**7%
**Quality-Overall**7%
**Waist Fit**3%
**Thin**2%
**Chest Fit**2%
**Stitch/Finish/Polish**1%
**Pockets/Compartments**1%
**Gap/Hole**1%
## **Common questions**
- **Is mens pyjamas profitable to sell on Amazon United Kingdom?**
- The niche generates £447K/yr across 211 tracked products. 1 of 110 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the mens pyjamas niche?**
- 45 brands and 46 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in mens pyjamas?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 1.5%.
- **When does demand for mens pyjamas peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.4× the quietest.
- **What does it cost to enter the mens pyjamas niche?**
- Listings span £6.52–£31.55; the average listing price is £12.69 (sweet spot $15–$100). The average incumbent carries 627 reviews — the moat a new listing must climb.
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