---
title: "Search terms — mens pyjama bottoms - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-pyjama-bottoms/search-terms"
last_updated: "2026-07-31T19:09:22.682Z"
locale: en
meta:
  description: "Niche score 46/100 · £62K/yr market · 386K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £62K/yr market · 386K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — mens pyjama bottoms - Flapen"
---

# **mens pyjama bottoms**

**Skip it**

Soft demand (-36.0% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 7Conversion 16Competition 93Returns 59Price range 47Avg price 54Brand share 78Review moat 34Quality gap 70

**Competition**

**Great****22%**

top-5 click share — an open shelf

**Brand share**

**Great****57%**

top-5 brand share — no brand owns this niche

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Returns**

**Good****2.6%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£12.45**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£5.51–£23.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****3,057.67**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£62K**

£62K/yr · 386K searches

**Conversion**

**Bad****1.3%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-36.0%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")