---
title: "Mens Pyjama Bottoms — £62K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-pyjama-bottoms"
last_updated: "2026-07-31T17:41:15.328Z"
locale: en
meta:
description: "Niche score 46/100 · £62K/yr market · 386K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £62K/yr market · 386K searches/yr · £12.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Pyjama Bottoms — £62K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens pyjama bottoms**
**Skip it**
Soft demand (-36.0% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 7Conversion 16Competition 93Returns 59Price range 47Avg price 54Brand share 78Review moat 34Quality gap 70
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Brand share**
**Great****57%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£12.45**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£5.51–£23.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****3,057.67**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£62K**
£62K/yr · 386K searches
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-36.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, mens pyjama bottoms is a £62K/yr Amazon United Kingdom market (386K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens pyjama bottoms market data**
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **£62K–£75K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#75**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **85%**
- **Out of stock**
- **20.2%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**28 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**57%**
Top 20: 95%
**Top-5 click share**
**22%**
Top 20: 50%
**Open market**
**37%**
- U2SKIIN16% - Vulcanodon14% - INSIGNIA10% - YUSHOW10% - Bonjour8% - Jveyvth6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.0% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.7×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-pyjama-bottoms/trend)
## **Top mens pyjama bottoms search terms**
- **mens pyjama bottoms**180K/yr-34.8%0.9% conv. - **pyjama bottoms mens**51K/yr-39.1%1.1% conv. - **mens pjs bottoms**66K/yr-32.6%0.8% conv. - **mens pyjamas bottoms**44K/yr-31.8%1.0% conv. - **pajama bottoms for men**18K/yr-45.0%0.9% conv. - **mens pajama bottom**14K/yr-45.2%0.9% conv. - **men pyjama bottoms**9K/yr-43.2%0.9% conv. - **tall mens pyjamas**4K/yr-11.5%0.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-pyjama-bottoms/search-terms)
## **Top mens pyjama bottoms products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£1K4%£2K6%£4K8%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**INSIGNIA Mens Woven Pyjamas Lounge Pants Bottoms Check (2 PACK) (M Black-Navy)**INSIGNIA**£12.56**4.4★350 rev](https://www.amazon.co.uk/dp/B0CG7M7B39) [2**Mens Long Lounge Wear Pants Nightwear (Two Pack) Pyjama Bottoms Sleepwear (Black/Grey Check Small)**Bonjour**£12.33**4.4★2,649 rev](https://www.amazon.co.uk/dp/B091SLXFJN) [3**Vulcanodon 2 Pack Mens Cotton Pajama Pants Soft Woven Pajama Pants for Men Plaid Pj Bottoms (Navy+Red-Blue L)**Vulcanodon**£17.79**4.4★468 rev](https://www.amazon.co.uk/dp/B0CN39THX5) [4**U2SKIIN 2 Pack Mens Pajama Pants Soft Lightweight Lounge Pant with Pockets Sleep Pj Bottoms for Men (Navy+Light Grey Mel. L)**U2SKIIN**£17.54**4.5★4,369 rev](https://www.amazon.co.uk/dp/B07Q2WVTNK) [5**2 Pack Mens Pyjama Bottoms Flannel Checkered Lounge Pants with Pockets Cotton Rich Plaid PJs Bottoms Soft Brushed Nightwear Sleepwear for Home Button Fly**YUSHOW**£12.92**4.4★452 rev](https://www.amazon.co.uk/dp/B083BMVWP7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**U2SKIIN Pyjama Shortss 2 Pack Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Navy+Light Grey M)**U2SKIIN**£15.27**37 rev8mo ago](https://www.amazon.co.uk/dp/B0F9P2BFRC) [**U2SKIIN Pyjama Shortss Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Dark Grey L)**U2SKIIN**£10.00**12 rev1y ago](https://www.amazon.co.uk/dp/B0F9P4R1Q5) [**Vulcanodon 2 Pack Mens Cotton Pajama Pants Soft Woven Pajama Pants for Men Plaid Pj Bottoms (Navy+Red-Blue L)**Vulcanodon**£17.79**468 rev1y ago](https://www.amazon.co.uk/dp/B0CN39THX5) [**Jveyvth Mens Pyjama Pants Flannel Cotton Plaid Sleep & Lounge Pants PJ Bottoms with Pockets and Button Fly**Jveyvth**£9.57**90 rev1y ago](https://www.amazon.co.uk/dp/B0DZCQ4DGV) [**AUYAO Mens Blue Plaid Pyjama Bottoms Soft Blue Checked Lounge Pants with Pockets Adjustable Pyjamas Lounge Pants Cotton Soft PJ Sleepwear Nightwear Relaxed Fit**AUYAO**£6.62**782 rev1y ago](https://www.amazon.co.uk/dp/B0DYXQPPRY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Long Lounge Wear Pants Nightwear (Two Pack) Pyjama Bottoms Sleepwear (Black/Grey Check Small)**Bonjour**£12.33**4.4★**▲ 107%**](https://www.amazon.co.uk/dp/B091SLXFJN) [**Jveyvth Mens Pyjama Pants 100% Cotton Plaid Sleep & Lounge Pants PJ Bottoms with Pockets and Button Fly**Jveyvth**£9.18**4.1★**▲ 107%**](https://www.amazon.co.uk/dp/B0CZQXGXX3) [**biyya 2 Pack Mens Cotton Woven Pyjama Bottoms Check Lounge Pants Nightwear Checked Pyjama Bottoms Sleepwear Loungewear S-3XL (MCP-165-A S)**biyya**£10.01**4.3★**▲ 106%**](https://www.amazon.co.uk/dp/B0D2NQ29NX) [**U2SKIIN Pyjama Shortss 2 Pack Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Navy+Light Grey M)**U2SKIIN**£15.27**4.6★**▲ 106%**](https://www.amazon.co.uk/dp/B0F9P2BFRC) [**U2SKIIN Pyjama Shortss Soft Lounge Pyjama Shorts with big pockets for Men Plaid Pj Bottoms(Dark Grey L)**U2SKIIN**£10.00**3.8★**▲ 106%**](https://www.amazon.co.uk/dp/B0F9P4R1Q5)
**~~View all trending →~~**
## **What buyers say about mens pyjama bottoms**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**21%
*“Very comfortable”*
**Quality-Overall**13%
*“No complaints”*
**Size-Overall**11%
*“sizing was accurate”*
**Value For Money**11%
*“Cheap price”*
**Soft Feel**5%
*“nice soft fabric”*
**Weight Light**5%
*“Nice weight for all year round”*
**Material Quality**5%
*“The material feels soft”*
**Advertised Vs Actual Product**4%
*“as advertised”*
**Pockets/Compartments**3%
*“wash well and comfy plus pockets”*
**Washability**2%
*“the fabric quality seems decent after washing”*
### **What buyers complain about **
**Material Quality**19%
*“material bobbling”*
**Size-Overall**12%
*“way too small”*
**Durability**7%
*“so not great that they are already falling apart”*
**Thickness**7%
*“a bit thin”*
**Quality-Overall**5%
*“Junk”*
**Advertised Vs Actual Product**4%
*“nothing like they are advertised as”*
**Hard Feel**3%
*“Cheap and rough feel”*
**Wrinkles**3%
*“Gets creases easily”*
**Stretchability/Expandability/Elasticity**3%
*“Awful stretchy fabric that clings uncomfortably to legs”*
**Value For Money**2%
*“Too expensive for a basic pair of pyjama bottoms”*
### **Top return reasons **
**Size-Overall**36%
**Material Quality**13%
**Length**11%
**Quality-Overall**10%
**Thin**6%
**Thigh Fit**4%
**Waist Fit**3%
**Comfort-Overall**3%
**Advertised Vs Actual Product**3%
**Gap/Hole**2%
## **Common questions**
- **Is mens pyjama bottoms profitable to sell on Amazon United Kingdom?**
- The niche generates £62K/yr across 103 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -36.0%. Flapen's verdict: Skip it (46/100).
- **How competitive is the mens pyjama bottoms niche?**
- 28 brands and 34 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 57% of demand.
- **What do buyers complain about in mens pyjama bottoms?**
- Top complaints mined from reviews: Material Quality, Size-Overall, Durability. The return rate is 2.6%.
- **When does demand for mens pyjama bottoms peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.7× the quietest.
- **What does it cost to enter the mens pyjama bottoms niche?**
- Listings span £5.51–£23.34; the average listing price is £12.45 (sweet spot $15–$100). The average incumbent carries 3,058 reviews — the moat a new listing must climb.
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