---
title: "Mens Jumpers — £119K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-jumpers"
last_updated: "2026-08-01T00:13:47.822Z"
locale: en
meta:
description: "Niche score 45/100 · £119K/yr market · 2.7M searches/yr · £17.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £119K/yr market · 2.7M searches/yr · £17.57 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Jumpers — £119K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens jumpers**
**Skip it**
Soft demand (-54.5% this quarter) — this niche doesn't clear our bar today.
Market size 28Growth 0Conversion 3Competition 98Returns 33Price range 53Avg price 81Brand share 72Review moat 24Quality gap 72
**Competition**
**Incredible****10%**
top-5 click share — an open shelf
**Avg price**
**Great****£17.57**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£6.16–£167.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****£119K**
£119K/yr · 2.7M searches
**Review moat**
**Bad****5,661.71**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-54.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, mens jumpers is a £119K/yr Amazon United Kingdom market (2.7M searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens jumpers market data**
- **Units sold / yr**
- **13K–15K**
- avg 0–100/product
- **Revenue / yr**
- **£220K–£264K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#121**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **84%**
- **Out of stock**
- **12.4%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.
**Brands**
**73 **▼falling
**Sellers**
**139**
**Top-5 brand share**
**62%**
Top 20: 84%
**Top-5 click share**
**10%**
Top 20: 28%
**Open market**
**41%**
- Amazon Essentials35% - COOFANDY9% - D&H CLOTHING UK5% - Blu Apparel4% - QIXING4% - Fruit of the Loom2%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -54.5% search growth over the last 90 days.
225K175KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-jumpers/trend)
## **Top mens jumpers search terms**
- **mens sweatshirts**300K/yr-47.6%0.3% conv. - **mens jumpers**384K/yr-56.4%0.1% conv. - **sweatshirts for men uk**242K/yr-52.2%0.3% conv. - **mens jumper**351K/yr-60.2%0.2% conv. - **jumpers for men uk**274K/yr-63.5%0.3% conv. - **quarter zip jumper men**158K/yr-59.3%0.4% conv. - **sweatshirt**114K/yr-41.7%0.1% conv. - **mens sweaters**149K/yr-39.3%0.1% conv. - **mens jumpers uk**195K/yr-65.3%0.5% conv. - **mens sweatshirt**70K/yr-52.7%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-jumpers/search-terms)
## **Top mens jumpers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£1K2%£2K3%£4K4%£5K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Sweatshirt Grey (light heather) Medium**Amazon Essentials**£8.82**4.4★40,834 rev](https://www.amazon.co.uk/dp/B075JTR3VS) [2**Amazon Essentials Mens Lightweight French Terry Quarter-Zip Mock Neck Jumper Charcoal Heather M**Amazon Essentials**£12.66**4.2★1,852 rev](https://www.amazon.co.uk/dp/B08J93V5PH) [3**Amazon Essentials Mens Sweatshirt Black XX-Large**Amazon Essentials**£9.13**4.4★40,834 rev](https://www.amazon.co.uk/dp/B075JWCR4B) [4**Coofandy Mens Jumpers Knitted Zip Neck Solid Cotton Jumpers 1/4 Zip Pullover Black L**COOFANDY**£19.00**4.2★579 rev](https://www.amazon.co.uk/dp/B07WDV2TV6) [5**Amazon Essentials Mens Sweatshirt Black Large**Amazon Essentials**£8.87**4.4★40,834 rev](https://www.amazon.co.uk/dp/B075JV36VN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**QIXING Mens Cable Knit Henley Jumper Stand Collar Button Pullover with Suede Patches Classic Casual Warm Jumper(C Black L)**QIXING**£19.20**64 rev10mo ago](https://www.amazon.co.uk/dp/B0FPF3LWYT) [**COOFANDY Sweatshirts for Men Waffle Jumper Winter Pullover Button Collared Sweatshirts Long Sleeve Quilted Sweatshirt for Men Uk Black XL**COOFANDY**£12.54**166 rev11mo ago](https://www.amazon.co.uk/dp/B0FLQ4KN4D) [**COOFANDY Mens Quarter Zip Jumpers 1/4 Jumper Knitted Sweater Ribbed Jumpers for Men Warm Winter Pullover Basic Thermal Dark Blue M**COOFANDY**£19.48**579 rev2y ago](https://www.amazon.co.uk/dp/B0CCVMNLF7) [**Blu Apparel Mens Jumper Premium Branded Crew Neck Cotton Sweater Pullover Sweatshirt Jumpers for Men UK Black Navy Charcoal S M L XL 2XL (UK Alpha L Regular Regular Navy)**Blu Apparel**£17.24**409 rev3y ago](https://www.amazon.co.uk/dp/B0BS1FG76S) [**Blu Apparel Mens Jumper Premium Branded Crew Neck Cotton Sweater Pullover Sweatshirt Jumpers for Men UK Black Navy Charcoal S M L XL 2XL (UK Alpha XL Regular Regular Black)**Blu Apparel**£17.34**409 rev3y ago](https://www.amazon.co.uk/dp/B0BS1GTDF4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens V-Neck Pullover Jumper (Available in Big & Tall) Light Blue S**Amazon Essentials**£11.62**4.3★**▲ 142%**](https://www.amazon.co.uk/dp/B08TVJKRV1) [**Amazon Essentials Mens 100% Cotton Quarter-Zip Jumper Blue L**Amazon Essentials**£12.14**4.3★**▲ 142%**](https://www.amazon.co.uk/dp/B08TVKWZ2L) [**COOFANDY Sweatshirts for Men Waffle Jumper Winter Pullover Button Collared Sweatshirts Long Sleeve Quilted Sweatshirt for Men Uk Black XL**COOFANDY**£12.54**4.4★**▲ 120%**](https://www.amazon.co.uk/dp/B0FLQ4KN4D) [**Amazon Essentials Mens V-Neck Pullover Jumper (Available in Big & Tall) Dark Green S**Amazon Essentials**£14.46**4.3★**▲ 115%**](https://www.amazon.co.uk/dp/B079R8JRHX) [**Amazon Essentials Mens Lightweight French Terry Quarter-Zip Mock Neck Jumper Charcoal Heather M**Amazon Essentials**£12.66**4.2★**▲ 100%**](https://www.amazon.co.uk/dp/B08J93V5PH)
**~~View all trending →~~**
## **What buyers say about mens jumpers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**26%
*“Good quality, good value for money, sizes are a good fit so order the correct size for you”*
**Size-Overall**24%
*“Fits as expected”*
**Value For Money**10%
*“Excellent value”*
**Comfort-Overall**8%
*“Very comfortable”*
**Warmth**6%
*“It is warm”*
**Advertised Vs Actual Product**3%
*“Exactly as stated”*
**Material Quality**3%
*“The material is soft to touch”*
**Color**3%
*“Colour is good”*
**Soft Feel**2%
*“The fabric feels soft and comfortable, with a nice weight thats ideal for layering”*
**Shape/Style**1%
*“Very stylish too”*
### **What buyers complain about **
**Size-Overall**23%
*“Doesnt fit”*
**Quality-Overall**12%
*“Poor Quality”*
**Material Quality**6%
*“the material mix isn't my favourite”*
**Machine Wash Suitability**3%
*“I doubt I'm even going to bother trying to wash it”*
**Advertised Vs Actual Product**3%
*“The picture does not match”*
**Thickness**3%
*“Not the thickest material”*
**Color**2%
*“They are not white more a cream color would not recommend”*
**Shrinkage Resistance**2%
*“Shrinkage”*
**Shape/Style**2%
*“it just began to have an overall fuzzy look”*
**Arm Fit**1%
*“the arms to small”*
### **Top return reasons **
**Size-Overall**60%
**Color**7%
**Quality-Overall**5%
**Material Quality**4%
**Sleeve Fit**3%
**Arm Fit**2%
**Shape/Style**2%
**Advertised Vs Actual Product**2%
**Length**2%
**Width**1%
## **Common questions**
- **Is mens jumpers profitable to sell on Amazon United Kingdom?**
- The niche generates £119K/yr across 306 tracked products. 2 of 45 products launched in the last 360 days are still selling. 90-day search growth is -54.5%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mens jumpers niche?**
- 73 brands and 139 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in mens jumpers?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.3%.
- **When does demand for mens jumpers peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.2× the quietest.
- **What does it cost to enter the mens jumpers niche?**
- Listings span £6.16–£167.00; the average listing price is £17.57 (sweet spot $15–$100). The average incumbent carries 5,662 reviews — the moat a new listing must climb.
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