---
title: "Mens Hoodies — £309K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-hoodies"
last_updated: "2026-07-31T23:30:19.415Z"
locale: en
meta:
description: "Niche score 52/100 · £309K/yr market · 4.1M searches/yr · £16.83 avg price. Soft demand (-38.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £309K/yr market · 4.1M searches/yr · £16.83 avg price. Soft demand (-38.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Hoodies — £309K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens hoodies**
**Worth a look**
Shows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-38.6% this quarter) keeps it on the watch list.
Market size 51Growth 6Conversion 6Competition 96Returns 46Price range 69Avg price 80Brand share 82Review moat 21Quality gap 72
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£16.83**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.46–£43.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£309K**
£309K/yr · 4.1M searches
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****11,847.51**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-38.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens hoodies is a £309K/yr Amazon United Kingdom market (4.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens hoodies market data**
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **£337K–£421K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#110**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **76%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**56 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**53%**
Top 20: 84%
**Top-5 click share**
**14%**
Top 20: 35%
**Open market**
**43%**
- Amazon Essentials26% - adidas9% - Gift Hub8% - True Face5% - LBL Leading the Better Life5% - NIKE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -38.6% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.9×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-hoodies/trend)
## **Top mens hoodies search terms**
- **mens hoodies**935K/yr-44.0%0.2% conv. - **hoodies for men uk**651K/yr-43.0%0.2% conv. - **hoodie**519K/yr-31.6%0.1% conv. - **mens hoodie**409K/yr-43.7%0.2% conv. - **hoodies**202K/yr-37.3%0.1% conv. - **mens zip up hoodies**62K/yr-11.9%0.3% conv. - **black hoodie**119K/yr-34.6%0.9% conv. - **mens hoodies zip up**109K/yr+17.9%0.3% conv. - **zip up hoodie**61K/yr+11.3%0.1% conv. - **adidas hoodie mens**150K/yr-52.4%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-hoodies/search-terms)
## **Top mens hoodies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£3K2%£6K3%£9K4%£12K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Black Hoodies For Men & Women UK - Unisex Plain Work Jumpers For Men and Women - Workwear Cotton Pullover Sweatshirt For Personal Use and Gifts - X Small (XS)**Gift Hub**£9.23**4.4★569 rev](https://www.amazon.co.uk/dp/B09LZ4TT9D) [2**Black Hoodies For Men & Women UK - Unisex Plain Work Jumpers For Men and Women - Workwear Cotton Pullover Sweatshirt For Personal Use and Gifts - X Large (XL)**Gift Hub**£10.31**4.4★569 rev](https://www.amazon.co.uk/dp/B09LZ45F68) [3**Amazon Essentials Mens Sweatshirt Black X-Large**Amazon Essentials**£14.09**4.3★59,223 rev](https://www.amazon.co.uk/dp/B075JNL9S6) [4**True Face Mens Pullover Hoodie Hooded Top Long Sleeve Fleece Jacket Black M**True Face**£6.69**4.3★353 rev](https://www.amazon.co.uk/dp/B0CZJPKV94) [5**D&H CLOTHING UK Premium Adult Unisex Premium XS-6XL Pullover Heavy Blended Hooded Fleece Jumper Work Wear Sweatshirt Hoodies Top Plain BNW Unisex Black**D&H CLOTHING UK**£10.17**4.4★3,916 rev](https://www.amazon.co.uk/dp/B07RR1YLHK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white M**adidas**£19.91**1,351 rev1mo ago](https://www.amazon.co.uk/dp/B0CZVCL8S1) [**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white XL**adidas**£21.06**1,351 rev1mo ago](https://www.amazon.co.uk/dp/B0CZV9MV8Y) [**adidas Mens Essentials Feelcozy Fleece Hoodie Sweatshirt black/white L**adidas**£20.18**1,351 rev1mo ago](https://www.amazon.co.uk/dp/B0CZVHYL7D) [**FM London Mens Essentials Hoodie - Slightly Oversized Hoodie Heavyweight Design Breathable Cotton Blend Pullover Black**FM London**£9.88**102 rev10mo ago](https://www.amazon.co.uk/dp/B0FRMBHHJW) [**Hello MrLin Cargo Hoodies For Men UK Tactical Sweatshirt Zip Up Hoodies Workout Gym Men Fashion Outdoor Work Hoodie Sweatshirts for men Grey**Hello MrLin**£21.41**140 rev1y ago](https://www.amazon.co.uk/dp/B0DGKHT336)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Girls Fleece Zip-Up Hoodie Sweatshirt Bright Pink 3 Years**Amazon Essentials**£7.91**4.6★**▲ 112%**](https://www.amazon.co.uk/dp/B08WK68WR2) [**Amazon Essentials Mens Full-Zip Fleece Hoodie (Available in Big & Tall) Charcoal Heather XS**Amazon Essentials**£9.49**4.3★**▲ 111%**](https://www.amazon.co.uk/dp/B07Q2P88RW) [**Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M**Amazon Essentials**£13.73**4.4★**▲ 111%**](https://www.amazon.co.uk/dp/B07BJ8KZS3) [**Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Grape M**Amazon Essentials**£10.60**4.4★**▲ 100%**](https://www.amazon.co.uk/dp/B08X2B275L) [**Amazon Essentials Mens Pullover Sweatshirt Hoodie (Available in Big & Tall) Forest Green M**Amazon Essentials**£13.14**4.4★**▲ 98%**](https://www.amazon.co.uk/dp/B085YVRF2W)
**~~View all trending →~~**
## **What buyers say about mens hoodies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“this is true to size”*
**Quality-Overall**21%
*“Decent quality”*
**Value For Money**15%
*“Good value for money”*
**Comfort-Overall**7%
*“Really comfortable”*
**Warmth**7%
*“keeps me warm”*
**Material Quality**4%
*“Decent material”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Soft Feel**2%
*“is quite soft especially on the inner face”*
**Color**2%
*“Colour is good”*
**Thickness**1%
*“the fabric is fairly thick”*
### **What buyers complain about **
**Size-Overall**25%
*“Too big”*
**Quality-Overall**12%
*“Garbage”*
**Color**6%
*“Colour not as advertised”*
**Material Quality**5%
*“Very cheap materials used”*
**Durability**3%
*“My sons went extremely bobbly where is back pack sits after 1 day”*
**Advertised Vs Actual Product**2%
*“So item not as listed”*
**Thickness**2%
*“Thin”*
**Arm Fit**2%
*“need longer arms”*
**Stitch/Finish/Polish**2%
*“Poorly aligned stitching”*
**Zipper Quality**2%
*“however after just two weeks wear the zip has broken on one of them”*
### **Top return reasons **
**Size-Overall**63%
**Quality-Overall**5%
**Color**4%
**Material Quality**4%
**Zipper Quality**3%
**Arm Fit**2%
**Length**2%
**Shape/Style**2%
**Thin**2%
**Advertised Vs Actual Product**1%
## **Common questions**
- **Is mens hoodies profitable to sell on Amazon United Kingdom?**
- The niche generates £309K/yr across 194 tracked products. 2 of 31 products launched in the last 360 days are still selling. 90-day search growth is -38.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mens hoodies niche?**
- 56 brands and 130 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in mens hoodies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 3.3%.
- **When does demand for mens hoodies peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.9× the quietest.
- **What does it cost to enter the mens hoodies niche?**
- Listings span £2.46–£43.56; the average listing price is £16.83 (sweet spot $15–$100). The average incumbent carries 11,848 reviews — the moat a new listing must climb.
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