---
title: "Mens Dungarees — £29K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-dungarees"
last_updated: "2026-07-31T19:50:19.377Z"
locale: en
meta:
description: "Niche score 43/100 · £29K/yr market · 288K searches/yr · £22.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £29K/yr market · 288K searches/yr · £22.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mens Dungarees — £29K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens dungarees**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 7Growth 13Conversion 6Competition 79Returns 26Price range 85Avg price 94Brand share 50Review moat 36Quality gap 94
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£22.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£12.73–£30.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,859.95**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-25.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£29K**
£29K/yr · 288K searches
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens dungarees is a £29K/yr Amazon United Kingdom market (288K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 43/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens dungarees market data**
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£28K–£34K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#54**
- **Page quality**
- **0%**
- **Prime**
- **73%**
- **Sponsored**
- **75%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**16 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 73%
**Open market**
**21%**
- 989Zé ENZO32% - MAZALAT work wear24% - YOUTHUP12% - Portwest4% - ART.MAS4% - Enzo4%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -25.0% search growth over the last 90 days.
15K10KSpike '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-dungarees/trend)
## **Top mens dungarees search terms**
- **mens dungarees**67K/yr-9.0%0.2% conv. - **bib and brace overalls for men**59K/yr-35.2%0.2% conv. - **dungarees mens**46K/yr-10.5%0.2% conv. - **bib and brace overalls**16K/yr-7.2%0.1% conv. - **work dungarees for men uk**19K/yr-44.6%0.2% conv. - **bib and brace**18K/yr-47.8%0.2% conv. - **mens dungarees denim**12K/yr+6.5%0.2% conv. - **mens bib and brace overalls**8K/yr-35.4%0.1% conv. - **work dungarees**7K/yr-27.8%0.1% conv. - **dungarees men**8K/yr-14.6%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-dungarees/search-terms)
## **Top mens dungarees products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**989Zé ENZO Mens Denim Jeans EZD390 Designer Cotton Dungarees Overalls Heavy Duty Waist Sizes 30-50 LSW 38 R**989Zé ENZO**£20.00**4.1★317 rev](https://www.amazon.co.uk/dp/B0BDMHX54J) [2**Work Bib and Brace Overalls Overalls Men Bib and Brace Dungarees Mens Made in EU Mazalat Protective Coverall S -3XL Size - Made in EU - Work Trousers for Man Lots of Colors Black M**MAZALAT work wear**£21.26**4.1★5,776 rev](https://www.amazon.co.uk/dp/B079CHJQY6) [3**Enzo EZD390 MSW 38 REGULAR**Enzo**£19.57**4.2★1,405 rev](https://www.amazon.co.uk/dp/B07CSYN248) [4**GREAT BIKERS GEAR - Mens bib overalls Denim Dungarees Jeans Brace big and tall key Pro Heavy Duty Workwear Mario Cargo**GREAT BIKERS GEAR**£29.51**4.0★270 rev](https://www.amazon.co.uk/dp/B085LFK6K6) [5**989Zé ENZO Mens Denim Blue Dungarees Work Fashion Dungaree Casual Overalls Jeans 30-50 Waist Sizes (34 Black)**989Zé ENZO**£19.05**4.1★629 rev](https://www.amazon.co.uk/dp/B09HCW8YP6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**YOUTHUP Mens Blue Denim Dungarees Casual Fashion Straight Jeans Multiple Pockets Overalls Work Wear Dungaree Dark Blue XL**YOUTHUP**£18.84**8 rev8mo ago](https://www.amazon.co.uk/dp/B0G38QMY64) [**Felcia Denim Overalls for Men Jean Shorts Adjustable Straps Jumpsuit Loose Fit Work Bibs Coveralls with Pockets 2025 (B-Blue L)**Felcia**£21.87**4 rev1y ago](https://www.amazon.co.uk/dp/B0FGHLN3J1) [**YOUTHUP Mens Denim Dungarees Relaxed Fit Casual Blue Overalls Stonewash Multi Pocket Jeans Light Blue M**YOUTHUP**£24.26**18 rev1y ago](https://www.amazon.co.uk/dp/B0F5B36MXB) [**YOUTHUP Mens Denim Dungarees Relaxed Fit Casual Blue Overalls Stonewash Multi Pocket Jeans Dark Blue XL**YOUTHUP**£22.80**18 rev1y ago](https://www.amazon.co.uk/dp/B0F5B3K3MR) [**YOUTHUP Mens Denim Dungarees Relaxed Fit Casual Blue Overalls Stonewash Multi Pocket Jeans Dark Blue L**YOUTHUP**£23.68**18 rev1y ago](https://www.amazon.co.uk/dp/B0F5B15S1Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**YOUTHUP Mens Blue Denim Dungarees Casual Fashion Straight Jeans Multiple Pockets Overalls Work Wear Dungaree Dark Blue XL**YOUTHUP**£18.84**3.1★**▲ 74%**](https://www.amazon.co.uk/dp/B0G38QMY64) [**989Zé ENZO Mens Denim Blue Dungarees Work Fashion Dungaree Casual Overalls Jeans 30-50 Waist Sizes (40 Blue)**989Zé ENZO**£19.55**4.1★**▲ 72%**](https://www.amazon.co.uk/dp/B09HCYSQSK) [**WORK IDEA Mens Work Dungarees Casual Bib Overalls with Elasticated Back and Storage Pockets Suitable for Construction Painting and Mechanic**WORK IDEA**£19.39**4.3★**▲ 68%**](https://www.amazon.co.uk/dp/B0CNT93CNT) [**Felcia Denim Overalls for Men Jean Shorts Adjustable Straps Jumpsuit Loose Fit Work Bibs Coveralls with Pockets 2025 (B-Blue L)**Felcia**£21.87**4.5★**▲ 62%**](https://www.amazon.co.uk/dp/B0FGHLN3J1) [**989Zé ENZO Mens Denim Blue Dungarees Work Fashion Dungaree Casual Overalls Jeans 30-50 Waist Sizes (34 Dark Blue)**989Zé ENZO**£19.05**4.1★**▲ 56%**](https://www.amazon.co.uk/dp/B09HCX95VD)
**~~View all trending →~~**
## **What buyers say about mens dungarees**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**36%
*“Good quality”*
**Size-Overall**12%
*“Great fit”*
**Comfort-Overall**11%
*“Comfy overall”*
**Advertised Vs Actual Product**6%
*“Does what its supposed to do”*
**Value For Money**6%
*“Value for money”*
**Material Quality**6%
*“The material is excellent quality”*
**Maintenance And Repair**3%
*“Ideal for a car mechanic will purchase again when needed”*
**Pockets/Compartments**3%
*“they have lots of pockets”*
**Strap/String Quality**3%
*“a well made garment with elasticated straps”*
**Washability**2%
*“durable in the washing machine”*
### **What buyers complain about **
**Size-Overall**44%
*“Fit is very small”*
**Value For Money**13%
*“deffo not worth the money”*
**Comfort-Overall**6%
*“not comfortable to wear”*
**Material Quality**6%
*“Thin material”*
**Strap/String Quality**4%
*“Great idea, poor execution – straps wont stay put”*
**Water Resistance**4%
*“As this is a work wear company I was hoping these might be waterproof. It did not say in the description”*
**Stretchability/Expandability/Elasticity**4%
*“theyre not very stretchy -”*
### **Top return reasons **
**Size-Overall**79%
**Material Quality**2%
**Thigh Fit**2%
**Quality-Overall**2%
**Waist Fit**2%
**Durability**1%
**Chest Fit**1%
**Pockets/Compartments**1%
**Comfort-Overall**1%
**Zipper Quality**1%
## **Common questions**
- **Is mens dungarees profitable to sell on Amazon United Kingdom?**
- The niche generates £29K/yr across 40 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mens dungarees niche?**
- 16 brands and 35 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in mens dungarees?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Comfort-Overall. The return rate is 4.9%.
- **When does demand for mens dungarees peak?**
- Demand peaks in Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the mens dungarees niche?**
- Listings span £12.73–£30.42; the average listing price is £22.48 (sweet spot $15–$100). The average incumbent carries 2,860 reviews — the moat a new listing must climb.
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