---
title: "Search terms — mens dressing gowns - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-dressing-gowns/search-terms"
last_updated: "2026-07-31T19:09:21.572Z"
locale: en
meta:
  description: "Niche score 54/100 · £283K/yr market · 1.4M searches/yr · £18.81 avg price. Soft demand (-26.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £283K/yr market · 1.4M searches/yr · £18.81 avg price. Soft demand (-26.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — mens dressing gowns - Flapen"
---

# **mens dressing gowns**

**Worth a look**

Shows a fragmented shelf (top 5 take 21% of clicks), but soft demand (-26.2% this quarter) keeps it on the watch list.

Market size 50Growth 12Conversion 14Competition 94Returns 86Price range 85Avg price 85Brand share 54Review moat 25Quality gap 60

**Competition**

**Great****21%**

top-5 click share — an open shelf

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£18.81**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£10.82–£44.27**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£283K**

£283K/yr · 1.4M searches

**Review moat**

**Bad****4,735.46**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-26.2%**

90-day search growth — must beat 0% to launch