---
title: "Mens Cardigans — £87K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mens-cardigans"
last_updated: "2026-08-01T01:30:19.943Z"
locale: en
meta:
description: "Niche score 50/100 · £87K/yr market · 623K searches/yr · £20.17 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £87K/yr market · 623K searches/yr · £20.17 avg price. Weak search conversion (0.7%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Mens Cardigans — £87K/yr Amazon UK Niche (2026) - Flapen"
---
# **mens cardigans**
**Worth a look**
Shows a fragmented shelf (top 5 take 17% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Market size 22Growth 10Conversion 9Competition 96Returns 40Price range 78Avg price 88Brand share 83Review moat 38Quality gap 76
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Great****£20.17**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Price range**
**Great****£8.31–£39.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,687.88**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£87K**
£87K/yr · 623K searches
**Growth**
**Bad****-30.1%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, mens cardigans is a £87K/yr Amazon United Kingdom market (623K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens cardigans market data**
- **Units sold / yr**
- **3K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£61K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#62**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **91%**
- **Out of stock**
- **24.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **173 days**
## **Competition & brand share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**40 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**52%**
Top 20: 89%
**Top-5 click share**
**17%**
Top 20: 41%
**Open market**
**45%**
- Amazon Essentials32% - PJ PAUL JONES6% - Kallspin5% - Hisir5% - R G Clothing4% - yuyungongsi4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -30.1% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/mens-cardigans/trend)
## **Top mens cardigans search terms**
- **mens cardigans**252K/yr-35.3%0.4% conv. - **mens cardigan**68K/yr-24.6%0.3% conv. - **cardigans for men uk**75K/yr-39.3%0.1% conv. - **mens zip up cardigan**41K/yr-20.3%0.3% conv. - **mens cardigans with pockets**35K/yr+7.8%0.5% conv. - **mens cardigans with zipper and pockets**21K/yr-17.7%0.3% conv. - **cardigan men**19K/yr-31.9%0.2% conv. - **mens zip up cardigans**17K/yr-27.2%0.4% conv. - **men cardigan**16K/yr-33.6%0.0% conv. - **mens black cardigan**9K/yr-28.2%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mens-cardigans/search-terms)
## **Top mens cardigans products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£2K4%£3K6%£5K8%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Mens Cotton Cardigan Sweater Blue Heather XL**Amazon Essentials**£12.77**4.4★13,997 rev](https://www.amazon.co.uk/dp/B07P5FBHG7) [2**Amazon Essentials Mens Cotton Cardigan Sweater Black XS**Amazon Essentials**£13.67**4.4★13,997 rev](https://www.amazon.co.uk/dp/B07NYBKDM1) [3**Amazon Essentials Mens Cotton Cardigan Sweater Navy X-Small**Amazon Essentials**£9.31**4.4★13,997 rev](https://www.amazon.co.uk/dp/B07P3NQ6YJ) [4**Hisir Mens Knit Cardigans Jumpers Lightweight Classic Soft Wool V Neck Cardigan with Buttons Long Sleeve Knitwear Pullover Sweaters for Men Mens Gift (Black L)**Hisir**£17.60**4.2★650 rev](https://www.amazon.co.uk/dp/B09QRS1BW1) [5**yuyungongsi Mens Cardigans with Buttons Classic Mens Cardigans for Men UK with Pockets Gentleman v Neck Mens Jumper Grey Black Knitted Sweatshirts Jumpers for Men UK Light Gray L**yuyungongsi**£22.36**4.5★586 rev](https://www.amazon.co.uk/dp/B0BBV4ZZV4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mens Cardigan Sweater Long Sleeve Casual V Neck Button down Waffle Knitted Sweater Waffle Cardigan Sweaters for Men (Green XXL)**Generic**£13.27**6 rev5mo ago](https://www.amazon.co.uk/dp/B0GKF568TX) [**Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Caramel Heather M**Amazon Essentials**£16.34**360 rev9mo ago](https://www.amazon.co.uk/dp/B0FG94BDSC) [**MLANM Mens Cable V-Neck Knit Cardigan Casual Relaxed Fit Black M**MLANM**£15.23**28 rev12mo ago](https://www.amazon.co.uk/dp/B0FJQKL4LQ) [**PJ PAUL JONES Mens Cardigans Full Zip up Stand Collar Thick Slim Fit Knitted Ribbed Cardigan Sweaters M Black**PJ PAUL JONES**£28.46**168 rev1y ago](https://www.amazon.co.uk/dp/B0FGPL5G29) [**Mens Vintage Classic Style Grandad Zip-up Cardigan Jumper Sweater Knitwear Size S-4XL (UK Alpha M Regular Regular Grey)**R G Clothing**£18.33**80 rev1y ago](https://www.amazon.co.uk/dp/B0DMGV2FPY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mens Cardigan Sweater Long Sleeve Casual V Neck Button down Waffle Knitted Sweater Waffle Cardigan Sweaters for Men (Green XXL)**Generic**£13.27**2.8★**▲ 100%**](https://www.amazon.co.uk/dp/B0GKF568TX) [**Amazon Essentials Mens Relaxed-Fit Cotton Blend Cardigan Caramel Heather M**Amazon Essentials**£16.34**4.3★**▲ 88%**](https://www.amazon.co.uk/dp/B0FG94BDSC) [**MLANM Mens Cable V-Neck Knit Cardigan Casual Relaxed Fit Black M**MLANM**£15.23**3.6★**▲ 88%**](https://www.amazon.co.uk/dp/B0FJQKL4LQ) [**Sliktaa Mens Knitted Cardigan Casual Jumper Stand Up Collar Sweater Zipper Jacket Fleece Lined Warm #DL164 Blue XXL**Sliktaa**£14.27**4.4★**▲ 78%**](https://www.amazon.co.uk/dp/B07JCMTP9N) [**Amazon Essentials Mens Cotton Cardigan Sweater Navy X-Small**Amazon Essentials**£9.31**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B07P3NQ6YJ)
**~~View all trending →~~**
## **What buyers say about mens cardigans**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Fabulous product”*
**Size-Overall**16%
*“Fits well”*
**Value For Money**14%
*“Value for Money”*
**Warmth**14%
*“Lovely warm jacket for winters day”*
**Comfort-Overall**7%
*“extremely comfortable”*
**Weight Light**5%
*“Feel light cardigan and great”*
**Soft Feel**4%
*“Soft well made”*
**Shape/Style**3%
*“I like the style of the cardigan”*
**Pockets/Compartments**2%
*“so pleased that it has pockets as well we did need the large size rather than the medium”*
**Color**2%
*“Beautiful colour and the quality seems good”*
### **What buyers complain about **
**Size-Overall**33%
*“Too big”*
**Quality-Overall**9%
*“Terrible quality Left sleeve bobbled after 1 day”*
**Thickness**6%
*“The material could be a bit thicker”*
**Weight Heavy**6%
*“Heavy”*
**Value For Money**6%
*“Thats right the very expensive”*
**Warmth**3%
*“He feels the cold”*
**Fastener Quality**3%
*“button fastenings overlap right over left which are the fastenings for a ladies cardigan”*
**Material Quality**3%
*“Very thin and very cheap material”*
**Durability**3%
*“Didn't last a single wear”*
### **Top return reasons **
**Size-Overall**51%
**Material Quality**6%
**Zipper Quality**6%
**Color**5%
**Length**5%
**Quality-Overall**4%
**Sleeve Fit**3%
**Shape/Style**3%
**Advertised Vs Actual Product**2%
**Pockets/Compartments**2%
## **Common questions**
- **Is mens cardigans profitable to sell on Amazon United Kingdom?**
- The niche generates £87K/yr across 141 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -30.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the mens cardigans niche?**
- 40 brands and 57 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in mens cardigans?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 3.8%.
- **When does demand for mens cardigans peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 7.4× the quietest.
- **What does it cost to enter the mens cardigans niche?**
- Listings span £8.31–£39.24; the average listing price is £20.17 (sweet spot $15–$100). The average incumbent carries 2,688 reviews — the moat a new listing must climb.
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