---
title: "Maternity Tights — £11K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/maternity-tights"
last_updated: "2026-07-31T19:37:18.208Z"
locale: en
meta:
description: "Niche score 26/100 · £11K/yr market · 74K searches/yr · £11.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 26/100 · £11K/yr market · 74K searches/yr · £11.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maternity Tights — £11K/yr Amazon UK Niche (2026) - Flapen"
---
# **maternity tights**
**Skip it**
Soft demand (-66.0% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 17Competition 18Returns 39Price range 48Avg price 46Brand share 10Review moat 60Quality gap 90
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****1,097.67**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£7.84–£21.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£11.50**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****78%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£11K**
£11K/yr · 74K searches
**Growth**
**Bad****-66.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, maternity tights is a £11K/yr Amazon United Kingdom market (74K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Sep–Oct–Nov–Dec. Verdict: Skip it — 26/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maternity tights market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£29K**
- units × avg price
- **Conversion rate**
- **1.3%**
- **Avg BSR**
- **#463**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **204 days**
## **Competition & brand share**
The top 5 products capture 78% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**78%**
Top 20: 100%
**Open market**
**2%**
- CALZITALY73% - VALANDY11% - SENTELEGRI7% - Herzmutter2% - AMIYOYO2% - JUST BEAUTY TOUCH2% - Open — no brand owns it (1 brand, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 83 weeks — -66.0% search growth over the last 90 days.
4K3KSpike '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Sep, Oct, Nov, Dec · busiest ÷ quietest = 11.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/maternity-tights/trend)
## **Top maternity tights search terms**
- **maternity tights**54K/yr-67.0%1.4% conv. - **maternity tights over bump**14K/yr-64.2%1.9% conv. - **pregnancy tights**3K/yr-52.4%3.0% conv. - **pregnancy tights for women**4K/yr-70.4%1.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/maternity-tights/search-terms)
## **Top maternity tights products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£1K20%£2K30%£3K40%£5K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CALZITALY - 2 PAIRS Semi Opaque Maternity Tights Pregnancy Tights ComfortableMaternity Pantyhose 40 DEN | MADE IN ITALY | (L Black Color)**CALZITALY**£13.33**4.4★2,697 rev](https://www.amazon.co.uk/dp/B076KLH3BK) [2**CALZITALY Opaque Maternity Tights Micoriber Pregnancy Pantyhose | S M L XL XXL 3XL 4XL | 100 DEN | Made in Italy (S Black)**CALZITALY**£11.33**4.4★3,671 rev](https://www.amazon.co.uk/dp/B01720GS10) [3**CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Skin)**CALZITALY**£11.47**3.8★1,840 rev](https://www.amazon.co.uk/dp/B07P43MJS1) [4**VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black**VALANDY**£8.16**4.5★852 rev](https://www.amazon.co.uk/dp/B0CCY86P4P) [5**SENTELEGRI Opaque Maternity Tights Feeling 40 | Micoriber Pregnancy Pantyhose | S M L XL | 40 Denier (UK Alpha M Regular Regular Black)**SENTELEGRI**£8.32**4.0★23 rev](https://www.amazon.co.uk/dp/B0DJC4QHPD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£7.84**43 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSNBFL5) [**JUST BEAUTY TOUCH Opaque Maternity Tights Pregnancy Tights Comfortable Maternity Pantyhose 100 DEN 1or 2 Pairs Soft Stretch Microfiber Sizes S - XL**JUST BEAUTY TOUCH**£10.94**37 rev11mo ago](https://www.amazon.co.uk/dp/B0FN8H57VX) [**ZUMIY Womens Maternity Tights 80D Soft Belly Support Stretchy Pregnancy Opaque Pantyhose Wide Waist Band Full Feet | S M L XL | (UK Alpha S Regular Regular Black)**ZUMIY**£12.11**22 rev1y ago](https://www.amazon.co.uk/dp/B0DNQKGM1Y) [**SENTELEGRI Opaque Maternity Tights Feeling 40 | Micoriber Pregnancy Pantyhose | S M L XL | 40 Denier (UK Alpha M Regular Regular Black)**SENTELEGRI**£8.32**23 rev1y ago](https://www.amazon.co.uk/dp/B0DJC4QHPD) [**AMIYOYO Maternity Leggings Over Bump High Waisted Stretchy Belly Support Pregnancy Pants Women Yoga Workout Trousers Black M**AMIYOYO**£7.85**218 rev2y ago](https://www.amazon.co.uk/dp/B0CXSR9XXV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Herzmutter Maternity Tights 50DEN - Semi Opaque Pregnancy Pantyhose - Matte Beige - Set of 2-1820 (M/L 2x Beige)**Herzmutter**£21.54**4.0★**▲ 165%**](https://www.amazon.co.uk/dp/B0C6B49NW3) [**CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Black)**CALZITALY**£12.67**3.8★**▲ 121%**](https://www.amazon.co.uk/dp/B07P55WK2H) [**CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Powder)**CALZITALY**£12.44**3.8★**▲ 87%**](https://www.amazon.co.uk/dp/B09S3R53NS) [**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£7.84**4.0★**▲ 38%**](https://www.amazon.co.uk/dp/B0FTSNBFL5) [**CALZITALY Maternity Support Tights 8mm/Hg Sheer Pregnancy Tights Black Skin Powder S M L XL 20 DEN Made in Italy (L Skin)**CALZITALY**£11.47**3.8★**▲ 30%**](https://www.amazon.co.uk/dp/B07P43MJS1)
**~~View all trending →~~**
## **What buyers say about maternity tights**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**34%
*“Very comfortable”*
**Quality-Overall**9%
*“Decent leggings”*
**Soft Feel**9%
*“These are butter soft”*
**Stretchability/Expandability/Elasticity**8%
*“Stretchy and soft”*
**Size-Overall**6%
*“Fits just right”*
**Value For Money**5%
*“Great value for money”*
**Transparency**3%
*“Not see through”*
**Machine Wash Suitability**2%
*“Wash nicely too”*
**Advertised Vs Actual Product**2%
*“exactly as was described”*
**Waist Fit**1%
*“Adjustable waistband is perfect”*
### **What buyers complain about **
**Smell**10%
*“Awful smell”*
**Stretchability/Expandability/Elasticity**9%
*“These tights have hardly any stretch”*
**Quality-Overall**8%
*“Poor quality”*
**Size-Overall**6%
*“When trying them on they are a bit long”*
**Thickness**6%
*“Plus they do seem pretty thick”*
**Thin**6%
*“Thin”*
**Comfort-Overall**4%
*“They were uncomfortable”*
**Advertised Vs Actual Product**3%
*“Not as expected”*
**Durability**3%
*“these are not going to last long”*
**Strength**3%
*“not the strongest hold”*
### **Top return reasons **
**Size-Overall**33%
**Thin**13%
**Material Quality**12%
**Transparency**9%
**Smell**5%
**Quality-Overall**5%
**Gap/Hole**4%
**Length**3%
**Waist Fit**3%
**Thigh Fit**3%
## **Common questions**
- **Is maternity tights profitable to sell on Amazon United Kingdom?**
- The niche generates £11K/yr across 12 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -66.0%. Flapen's verdict: Skip it (26/100).
- **How competitive is the maternity tights niche?**
- 7 brands and 10 sellers compete. The top 5 products take 78% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in maternity tights?**
- Top complaints mined from reviews: Smell, Stretchability/Expandability/Elasticity, Quality-Overall. The return rate is 3.9%.
- **When does demand for maternity tights peak?**
- Demand peaks in Jan–Sep–Oct–Nov–Dec; the busiest month runs 11.6× the quietest.
- **What does it cost to enter the maternity tights niche?**
- Listings span £7.84–£21.54; the average listing price is £11.50 (sweet spot $15–$100). The average incumbent carries 1,098 reviews — the moat a new listing must climb.
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