---
title: "Maternity Leggings — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/maternity-leggings"
last_updated: "2026-07-31T22:28:52.124Z"
locale: en
meta:
description: "Niche score 35/100 · £79K/yr market · 286K searches/yr · £13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £79K/yr market · 286K searches/yr · £13.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Maternity Leggings — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **maternity leggings**
**Skip it**
Soft demand (-35.4% this quarter) — this niche doesn't clear our bar today.
Market size 20Growth 7Conversion 25Competition 35Returns 29Price range 58Avg price 66Brand share 28Review moat 71Quality gap 76
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****644.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.92**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£7.68–£24.95**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****2.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£79K**
£79K/yr · 286K searches
**Growth**
**Bad****-35.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, maternity leggings is a £79K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maternity leggings market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£84K–£111K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#35**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **198 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**18**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 96%
**Open market**
**8%**
- VALANDY40% - AMIYOYO16% - DDOBB14% - Walifrey14% - G4Free4% - CRZ YOGA3% - Open — no brand owns it (6 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -35.4% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/maternity-leggings/trend)
## **Top maternity leggings search terms**
- **maternity leggings**211K/yr-37.9%1.9% conv. - **maternity leggings over bump**20K/yr-15.4%1.7% conv. - **pregnancy leggings for women**14K/yr-36.7%2.8% conv. - **maternity gym leggings**10K/yr-36.7%1.8% conv. - **pregnancy leggings**7K/yr-21.4%1.6% conv. - **maternity leggings with pockets**5K/yr-17.2%1.5% conv. - **cotton maternity leggings**4K/yr-24.4%1.1% conv. - **petite maternity leggings**4K/yr-19.8%0.7% conv. - **maternity legging**3K/yr-30.8%1.8% conv. - **over bump maternity leggings**4K/yr-45.9%2.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/maternity-leggings/search-terms)
## **Top maternity leggings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£10K16%£13K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VALANDY Creamlush Maternity Leggings Over Bump Buttery Soft Belly Support Adjustable High Waisted Pregnancy Pants Yoga Pajama Black**VALANDY**£8.49**4.5★852 rev](https://www.amazon.co.uk/dp/B0CCY5LJ4H) [2**AMIYOYO Maternity Leggings Over Bump High Waisted Stretchy Belly Support Pregnancy Pants Women Yoga Workout Trousers Black M**AMIYOYO**£7.85**4.3★218 rev](https://www.amazon.co.uk/dp/B0CXSR9XXV) [3**DDOBB 2 Pack Maternity Leggings Over Bump with Pockets High Waist Black Soft Belly Support Stretchy Pregnancy Pants Yoga Workout Pajama Trousers**DDOBB**£16.30**4.3★692 rev](https://www.amazon.co.uk/dp/B0CPXHS94D) [4**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£7.84**4.0★43 rev](https://www.amazon.co.uk/dp/B0FTSNBFL5) [5**Walifrey Womens Maternity Leggings with PocketsHigh Waist Opaque Comfortable Pregnancy Black Leggings L**Walifrey**£8.14**4.5★887 rev](https://www.amazon.co.uk/dp/B0CMTBQ94P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£7.84**43 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSNBFL5) [**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£9.57**43 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSN7XRD) [**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£10.19**43 rev9mo ago](https://www.amazon.co.uk/dp/B0FTSLSS41) [**G4Free Maternity Clothes for Women UK Yoga Pants Over Bump Maternity Wide Leg Work Trousers Pregnancy Joggers Petite Light Khaki L**G4Free**£21.81**88 rev10mo ago](https://www.amazon.co.uk/dp/B0DMF2JSTW) [**QGGQDD Maternity Leggings Over Bump with Pockets High Waisted Pregnancy Leggings for Women Gym Yoga Pants(Black*2 M)**QGGQDD**£10.48**23 rev11mo ago](https://www.amazon.co.uk/dp/B0FNMJG7YC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£10.19**4.0★**▲ 105%**](https://www.amazon.co.uk/dp/B0FTSLSS41) [**G4Free BareFeel Maternity Trousers Over Bump Flared Leggings Women Stretchy Pregnancy Yoga Pants with Pockets Casual Lounge Dress Work(Black M 29)**G4Free**£22.01**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0DPX551S3) [**PARNIXS Maternity Two-Piece Set Basic Stretch Design with Pockets Soft Leggings for Active Moms Yoga Pants - Year-Round Wear**PARNIXS**£24.06**3.8★**▲ 102%**](https://www.amazon.co.uk/dp/B0F9DSN791) [**VALANDY Creamlush High Waist Over Bump Maternity Leggings with Pockets**VALANDY**£9.57**4.0★**▲ 98%**](https://www.amazon.co.uk/dp/B0FTSN7XRD) [**AMIYOYO Maternity Leggings High Waisted Black Leggings for Pregnancy Women Over Bump Support Stretchy Pants Yoga Workout Pajama Black**AMIYOYO**£8.42**4.3★**▲ 90%**](https://www.amazon.co.uk/dp/B0CXSMRNLX)
**~~View all trending →~~**
## **What buyers say about maternity leggings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**26%
*“So comfortable”*
**Size-Overall**13%
*“Fits just right”*
**Soft Feel**10%
*“Material is so soft”*
**Quality-Overall**6%
*“Decent leggings”*
**Stretchability/Expandability/Elasticity**5%
*“Stretchy and soft”*
**Value For Money**4%
*“Great value for money”*
**Pockets/Compartments**4%
*“really nice leggings with the added bonus of a pocket”*
**Material Quality**3%
*“Comfy material”*
**Transparency**3%
*“Not see through”*
**Machine Wash Suitability**2%
*“Wash nicely too”*
### **What buyers complain about **
**Smell**15%
*“Unpleasant smell”*
**Size-Overall**7%
*“run slightly large”*
**Transparency**6%
*“See through”*
**Quality-Overall**4%
*“Poor quality”*
**Stretchability/Expandability/Elasticity**4%
*“they dont seem to have much stretch at all for bump to grow”*
**Color**4%
*“they almost looked grey”*
**Material Quality**4%
*“Bad material”*
**Thin**3%
*“Thin”*
**Thickness**3%
*“They are thick”*
**Thigh Fit**2%
*“baggy in the legs”*
### **Top return reasons **
**Size-Overall**28%
**Material Quality**14%
**Transparency**10%
**Thin**9%
**Waist Fit**5%
**Smell**5%
**Quality-Overall**5%
**Thigh Fit**4%
**Length**4%
**Gap/Hole**4%
## **Common questions**
- **Is maternity leggings profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 25 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -35.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the maternity leggings niche?**
- 12 brands and 18 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in maternity leggings?**
- Top complaints mined from reviews: Smell, Size-Overall, Transparency. The return rate is 4.7%.
- **When does demand for maternity leggings peak?**
- Demand peaks in Sep–Oct; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the maternity leggings niche?**
- Listings span £7.68–£24.95; the average listing price is £13.92 (sweet spot $15–$100). The average incumbent carries 645 reviews — the moat a new listing must climb.
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