---
title: "Massage Oils Sex Intimate — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/massage-oils-sex-intimate"
last_updated: "2026-07-31T14:44:55.880Z"
locale: en
meta:
description: "Niche score 42/100 · £42K/yr market · 227K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £42K/yr market · 227K searches/yr · £12.83 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Massage Oils Sex Intimate — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **massage oils sex intimate**
**Skip it**
A small market ($42K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 16Conversion 18Competition 69Returns 98Price range 61Avg price 57Brand share 10Review moat 48Quality gap 70
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£6.57–£27.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.83**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,700.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£42K**
£42K/yr · 227K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, massage oils sex intimate is a £42K/yr Amazon United Kingdom market (227K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb–Dec. Verdict: Skip it — 42/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **massage oils sex intimate market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#80**
- **Page quality**
- **0%**
- **Prime**
- **72%**
- **Sponsored**
- **67%**
- **Out of stock**
- **5.3%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**31**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 85%
**Open market**
**2%**
- Ann Summers66% - RSLOVE13% - comeondear12% - Durex3% - Naissance2% - Vibratissimo2% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.
10K6KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Dec · busiest ÷ quietest = 2.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/massage-oils-sex-intimate/trend)
## **Top massage oils sex intimate search terms**
- **ann summers**141K/yr-15.0%0.2% conv. - **anne summers**23K/yr-21.8%0.1% conv. - **ann summer**21K/yr-10.8%0.1% conv. - **sex oil**18K/yr-24.7%2.3% conv. - **massage lube**7K/yr-21.1%5.3% conv. - **massage gel**6K/yr-11.0%0.4% conv. - **massage oil sex**8K/yr-57.1%3.0% conv. - **body oil sex**715/yr-43.9%3.7% conv. - **massage oils sex intimate**509/yr-10.1%0.8% conv. - **massage oils sex**323/yr-26.2%8.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/massage-oils-sex-intimate/search-terms)
## **Top massage oils sex intimate products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£3K12%£5K16%£7K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ann Summers Glossy Lace Stocking & Suspender Set for Women Black**Ann Summers**£11.80**4.2★97 rev](https://www.amazon.co.uk/dp/B0DM6MTQH5) [2**comeondear Sexy Lingerie for Women Sets Lace Trim Teddy Lingerie Mesh Bodysuit Built-in Crotch Buttons Plus Size Sexy Nightwear Strappy Suspenders Outfits with Thigh Garter Black 12 14**comeondear**£12.72**4.1★225 rev](https://www.amazon.co.uk/dp/B0BGXV3MFR) [3**Ann Summers Glossy Lace Stocking & Suspender Set for Women Black**Ann Summers**£12.05**4.2★97 rev](https://www.amazon.co.uk/dp/B0DM6NP9F5) [4**Ann Summers - Lace Top Contrast Hold Ups - Hold Up Stockings for Women - Contrast Finish - 20 Denier**Ann Summers**£12.43**4.3★22 rev](https://www.amazon.co.uk/dp/B0DM6JTRV1) [5**Ann Summers Sexy Lace Padded Balcony Bra Fuller Bust DD+ A-G Cup Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Red - Womens Lingerie**Ann Summers**£13.05**4.6★292 rev](https://www.amazon.co.uk/dp/B09HV1PLD6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ann Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory**Ann Summers**£27.99**22 rev3mo ago](https://www.amazon.co.uk/dp/B0GWMKWZBW) [**RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M**RSLOVE**£18.37**78 rev10mo ago](https://www.amazon.co.uk/dp/B0FPD7TG2N) [**Ann Summers Adoration Satin Lace Chemise Lingerie for Women Black**Ann Summers**£20.58**29 rev1y ago](https://www.amazon.co.uk/dp/B0DQ8H59V4) [**Ann Summers Glossy Lace Stocking & Suspender Set for Women Black**Ann Summers**£12.05**97 rev1y ago](https://www.amazon.co.uk/dp/B0DM6NP9F5) [**Ann Summers Glossy Lace Stocking & Suspender Set for Women Black**Ann Summers**£11.91**97 rev1y ago](https://www.amazon.co.uk/dp/B0DM6NZKX3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ann Summers Queen of Hearts Babydoll Set Babydoll Lingerie for Women with Matching Thong Underwired Cups Satin Bow & Front Fastening - Genuine Womens Lingerie Set Ivory**Ann Summers**£27.99**4.7★**▲ 115%**](https://www.amazon.co.uk/dp/B0GWMKWZBW) [**Ann Summers Sexy Lace Padded Balcony Bra Curve-Enhancing Womens Underwear with Push-Up Cups Underwire Support & Removable Pads Black - Womens Lingerie**Ann Summers**£12.99**4.6★**▲ 113%**](https://www.amazon.co.uk/dp/B09HTZ1W4B) [**Ann Summers Fishnet Lace Stocking & Suspender Set for Women Black**Ann Summers**£12.00**3.9★**▲ 96%**](https://www.amazon.co.uk/dp/B0DP2VZ9H8) [**RSLOVE Womens Lingerie Lace Robe - Sexy Nightwear for Women Chemise & Matching Panties 3 Piece Set Black M**RSLOVE**£18.37**4.2★**▲ 92%**](https://www.amazon.co.uk/dp/B0FPD7TG2N) [**Ann Summers Hold Me Tight Lingerie Body Red**Ann Summers**£21.94**4.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0DPLLQCDZ)
**~~View all trending →~~**
## **What buyers say about massage oils sex intimate**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“its reliable and easy to use”*
**Smell**15%
*“Lovely oil, smells amazing”*
**Size-Overall**10%
*“Sizing also seemed fairly accurate based on the fit”*
**Soft Feel**6%
*“The material is really soft”*
**Comfort-Overall**6%
*“comfortable”*
**Value For Money**6%
*“At £26, the price is fairly standard for branded lingerie, especially from a well-known retailer”*
**Stitch/Finish/Polish**4%
*“The glossy finish is pure drama in the best way”*
**Shape/Style**4%
*“I love it, flattering and shows just enough to feel sexy”*
**Material Quality**3%
*“The material is surprisingly comfortable, not scratchy, and the elasticated thong doesn't dig in”*
**Massage Quality**3%
*“It does what it says on the bottle – works well as both a massage gel and personal lubricant”*
### **What buyers complain about **
**Smell**13%
*“Leaves weird smell for prolonged time”*
**Adhesion/Stickiness**7%
*“Its sticky”*
**Size-Overall**7%
*“So it doesn't come with a proper cap”*
**Heating**6%
*“Wasn't as warming as I expected”*
**Quality-Overall**5%
*“The belt is poor quality”*
**Taste-Overall**3%
*“doesn't taste good gets everywhere”*
**Length**3%
**Advertised Vs Actual Product**3%
*“not three as the illustration might suggest”*
**Value For Money**3%
*“It does seem expensive for what it is”*
**Chest Fit**2%
*“the elastic around the chest isn't”*
### **Top return reasons **
**Size-Overall**29%
**Smell**17%
**Quality-Overall**16%
**Leak-Proof**9%
**Gap/Hole**4%
**Advertised Vs Actual Product**3%
**Defective Material/Parts**3%
**Value For Money**2%
**Chest Fit**2%
**Material Quality**2%
## **Common questions**
- **Is massage oils sex intimate profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 36 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -18.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the massage oils sex intimate niche?**
- 9 brands and 31 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in massage oils sex intimate?**
- Top complaints mined from reviews: Smell, Adhesion/Stickiness, Size-Overall. The return rate is 0.4%.
- **When does demand for massage oils sex intimate peak?**
- Demand peaks in Feb–Dec; the busiest month runs 2.4× the quietest.
- **What does it cost to enter the massage oils sex intimate niche?**
- Listings span £6.57–£27.99; the average listing price is £12.83 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)