---
title: "Mario Figures — £35K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/mario-figures"
last_updated: "2026-07-31T14:32:04.321Z"
locale: en
meta:
description: "Niche score 45/100 · £35K/yr market · 129K searches/yr · £16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £35K/yr market · 129K searches/yr · £16.38 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Mario Figures — £35K/yr Amazon UK Niche (2026) - Flapen"
---
# **mario figures**
**Skip it**
A small market ($35K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 30Conversion 21Competition 81Returns 97Price range 75Avg price 78Brand share 21Review moat 61Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****£16.38**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£5.71–£43.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,077.32**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£35K**
£35K/yr · 129K searches
According to Flapen's Amazon United Kingdom niche tracking, mario figures is a £35K/yr Amazon United Kingdom market (129K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Apr–Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mario figures market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£33K–£41K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#674**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **64%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**14 **▲rising
**Sellers**
**265**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 72%
**Open market**
**7%**
- Super Mario42% - Jakks Pacific16% - THE SUPER MARIO BROS. MOVIE16% - Nintendo11% - Fisher-Price7% - Heartsking2% - Open — no brand owns it (8 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Nov, Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/fashion/mario-figures/trend)
## **Top mario figures search terms**
- **mario figures**61K/yr+16.4%0.7% conv. - **super mario figures**30K/yr-8.7%0.7% conv. - **mario figure**10K/yr-9.1%0.9% conv. - **mario figures set**11K/yr+2.4%0.9% conv. - **super mario figures set**5K/yr+7.9%1.2% conv. - **mario characters**5K/yr-13.8%0.9% conv. - **super mario figure**3K/yr+1.3%1.3% conv. - **mario kart toy**4K/yr-13.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/mario-figures/search-terms)
## **Top mario figures products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£6984%£1K6%£2K8%£3K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nintendo Super Mario Bowsers Lava Battle Set**Nintendo**£19.13**4.7★4,571 rev](https://www.amazon.co.uk/dp/B076DPSZ8L) [2**Fisher-Price Little People My Mario 6-Piece Character Figure Set**Fisher-Price**£13.85**4.9★416 rev](https://www.amazon.co.uk/dp/B0FJSLX4TL) [3**Nintendo Mario and Friends Multi Pack Includes Mario Luigi Princess Peach Yoshi and Toad**Super Mario**£20.04**4.5★747 rev](https://www.amazon.co.uk/dp/B07KXD9BPM) [4**The Super Mario Galaxy Movie Mario 5 Action Figure with Accessory**Jakks Pacific**£14.44**4.7★742 rev](https://www.amazon.co.uk/dp/B07KWWH2XN) [5**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years**Super Mario**£14.42**4.8★16 rev](https://www.amazon.co.uk/dp/B0GXB51NWM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Super Mario Bomber Jacket Mario Luigi Bowser And Yoshi Boys Jacket Varsity Boys Jackets 9-10 Years**Super Mario**£20.12**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GYFN6P8V) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years**Super Mario**£14.42**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB51NWM) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years**Super Mario**£14.82**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBBFFTF) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years**Super Mario**£14.56**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GXB8W3JM) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years**Super Mario**£14.85**16 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBFPDWS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 12-13 Years**Super Mario**£14.85**4.8★**▲ 136%**](https://www.amazon.co.uk/dp/B0GXBFPDWS) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 6-7 Years**Super Mario**£14.82**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0GXBBFFTF) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 9-10 Years**Super Mario**£14.74**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0GXB4GYPX) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 11-12 Years**Super Mario**£14.56**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0GXB8W3JM) [**Super Mario Boys Pyjamas Short Sleeve Boys Pjs Kids Short Pyjamas Set White 8-9 Years**Super Mario**£14.42**4.8★**▲ 134%**](https://www.amazon.co.uk/dp/B0GXB51NWM)
**~~View all trending →~~**
## **What buyers say about mario figures**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**20%
*“Good toy”*
**Quality-Overall**19%
*“Good quality”*
**Value For Money**16%
*“Good price”*
**Gifting Purpose**10%
*“Great gift, good quality”*
**Size-Overall**7%
*“decent size”*
**Collectibles**6%
*“My son loved the addition to his collection”*
**Advertised Vs Actual Product**2%
*“Meet my expectations”*
**Strength**2%
*“They feel sturdy and good quality, which makes them perfect for younger children to play with”*
**Assembly/Installation**2%
*“He enjoyed putting it together”*
**Brightness/Shine/Glow**2%
*“Great lamp”*
### **What buyers complain about **
**Size-Overall**32%
*“Tiny toy”*
**Value For Money**17%
*“Not worth the money at all”*
**Quality-Overall**15%
*“Poor quality”*
**Gifting Purpose**5%
*“Unfortunately I have bought 2, and they were for a gift”*
**Functionality-Overall**5%
*“Does not work as shown”*
**Durability**3%
*“The white robot thing that Bowser Jr sits in falls apart easily though”*
**Defective Material/Parts**2%
*“Small parts”*
**Assembly/Installation**1%
*“Assembly does take a bit of time”*
### **Top return reasons **
**Size-Overall**36%
**Gifting Purpose**14%
**Defective Material/Parts**12%
**Value For Money**10%
**Durability**4%
**Functionality-Overall**3%
**Advertised Vs Actual Product**2%
**Quality-Overall**2%
**Assembly/Installation**2%
**Stitch/Finish/Polish**1%
## **Common questions**
- **Is mario figures profitable to sell on Amazon United Kingdom?**
- The niche generates £35K/yr across 59 tracked products. 12 of 29 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the mario figures niche?**
- 14 brands and 265 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in mario figures?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 0.7%.
- **When does demand for mario figures peak?**
- Demand peaks in Apr–Nov–Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the mario figures niche?**
- Listings span £5.71–£43.70; the average listing price is £16.38 (sweet spot $15–$100). The average incumbent carries 1,077 reviews — the moat a new listing must climb.
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