---
title: "Map Case — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/map-case"
last_updated: "2026-08-01T02:44:08.375Z"
locale: en
meta:
description: "Niche score 47/100 · £45K/yr market · 40K searches/yr · £10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £45K/yr market · 40K searches/yr · £10.26 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Map Case — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **map case**
**Skip it**
A small market ($45K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 23Conversion 91Competition 36Returns 95Price range 32Avg price 36Brand share 29Review moat 86Quality gap 70
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****286.53**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.26**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.58–£19.97**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£45K**
£45K/yr · 40K searches
According to Flapen's Amazon United Kingdom niche tracking, map case is a £45K/yr Amazon United Kingdom market (40K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **map case market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£31K–£41K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#244**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **68 months**
- **Avg seller age**
- **199 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**42**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 100%
**Open market**
**8%**
- ueslwser40% - Silva22% - SANNIX10% - WELHAEPI8% - Aquapac8% - Milestone Camping4% - Open — no brand owns it (4 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.7% search growth over the last 90 days.
1K600Spike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/map-case/trend)
## **Top map case search terms**
- **map case**18K/yr-0.5%9.9% conv. - **map cases waterproof hiking**8K/yr+12.3%12.1% conv. - **waterproof map case**6K/yr-17.5%8.4% conv. - **ortlieb map case**4K/yr-28.2%3.5% conv. - **map holder**3K/yr-7.7%5.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/map-case/search-terms)
## **Top map case products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£18K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ueslwser Waterproof Map Holder for Hiking Map Case Holder map Wallet Waterproof Hiking Plastic Wallet Map Holder Waterproof Walking Tranparent Foldable A4 Map Cover with Clear Window & Lanyard**ueslwser**£5.42**4.4★228 rev](https://www.amazon.co.uk/dp/B09HWV4JMZ) [2**Silva Waterproof Map Case - Lite Medium - 302x297 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking**Silva**£16.31**4.4★17 rev](https://www.amazon.co.uk/dp/B0CZS1ZJ1L) [3**Map Case Waterproof Map Holder Transparent Map Cover Waterproof for Reading Map with Navigation Compass 6 Carabiners and 2 Whistles for Outdoors Camping Hiking**WELHAEPI**£6.05**4.4★58 rev](https://www.amazon.co.uk/dp/B0CB1DYQFT) [4**SANNIX Waterproof Map Case Transparent Map Cover with Clear Window and Neck Strap PVC Camping Map Case for Hiking (31x28cm) with Carabiner and Whistle**SANNIX**£5.35**4.2★293 rev](https://www.amazon.co.uk/dp/B09JZG6416) [5**Aquapac Waterproof Map Holder Large**Aquapac**£16.72**4.4★703 rev](https://www.amazon.co.uk/dp/B0044LX1I4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dejicuk Waterproof Map Case for Hiking Transparent Map Case Holder with Clear Window and Neck Strap PVC Camping Map Cases Bags for Hiking (32x27cm)**Dejicuk**£5.62**1 rev2mo ago](https://www.amazon.co.uk/dp/B0GZKBT1JR) [**Silva Waterproof Map Case - Lite Medium - 302x297 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking**Silva**£16.31**17 rev1y ago](https://www.amazon.co.uk/dp/B0CZS1ZJ1L) [**Silva Waterproof Map Case - Lite Large - 262x480 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking Transparent**Silva**£19.97**12 rev1y ago](https://www.amazon.co.uk/dp/B0DBN1RQ7H) [**Silva Waterproof Map Case Medium - 297x297 mm - Touchscreen-Compatible - With Roll-Top Closure & Paracord Neck Strap - Made of 0 3 mm TPU/PU material - Map Cases Waterproof Hiking**Silva**£19.92**19 rev2y ago](https://www.amazon.co.uk/dp/B0CZS278YK) [**Map Case Waterproof Map Holder Transparent Map Cover Waterproof for Reading Map with Navigation Compass 6 Carabiners and 2 Whistles for Outdoors Camping Hiking**WELHAEPI**£6.05**58 rev2y ago](https://www.amazon.co.uk/dp/B0CB1DYQFT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dejicuk Waterproof Map Case for Hiking Transparent Map Case Holder with Clear Window and Neck Strap PVC Camping Map Cases Bags for Hiking (32x27cm)**Dejicuk**£5.62**5.0★**▲ 242%**](https://www.amazon.co.uk/dp/B0GZKBT1JR) [**Orientation Compass Waterproof Map Case with Emergency Whistle Navigation Compass and Transparent Map Cover Waterproof Map Holder with Lanyard for Explorer Expedition Camping Hiking Survival**ueslwser**£6.68**4.4★**▲ 132%**](https://www.amazon.co.uk/dp/B0C2BZPSS2) [**ueslwser Waterproof Map Holder for Hiking Map Case Holder map Wallet Waterproof Hiking Plastic Wallet Map Holder Waterproof Walking Tranparent Foldable A4 Map Cover with Clear Window & Lanyard**ueslwser**£5.42**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B09HWV4JMZ) [**Silva Waterproof Map Case - Lite Medium - 302x297 mm - Touchscreen-Compatible - With Zip-Lock Closure & Paracord Neck Strap - Made of 0 2 mm TPU/PU material - Map Cases Waterproof Hiking**Silva**£16.31**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0CZS1ZJ1L) [**Waterproof Map Holder Case Clear Map Holder Waterproof Map Case A4 Map Holder Waterproof Walking Clear Map Case Waterproof Hiking Pouch Holder with Window & Lanyard Map Holder for Hiking Camping**ueslwser**£4.86**3.4★**▲ 64%**](https://www.amazon.co.uk/dp/B09H4F9456)
**~~View all trending →~~**
## **What buyers say about map case**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**24%
*“Easy to use”*
**Quality-Overall**16%
*“Good piece of kit”*
**Advertised Vs Actual Product**13%
*“Does the job”*
**Size-Overall**8%
*“They fit,”*
**Water Resistance**6%
*“Works nicely, once you roll the top and secure it, it really is truly waterproof”*
**Exercise/Sports Suitability**6%
*“Its good for a few hikes”*
**Value For Money**4%
*“At less than £6 I think this map case great value”*
**Durability**4%
*“Feels durable and is waterproof, especially with the Velcro closure on it”*
**Design-Overall**3%
*“The Map case is well made”*
**Security**2%
*“Works nicely, once you roll the top and secure it, it really is truly waterproof”*
### **What buyers complain about **
**Quality-Overall**17%
*“Poor quality”*
**Size-Overall**15%
*“I realise it's probably slightly big to walk with”*
**Material Quality**7%
*“hard plastic that will split quickly”*
**Water Resistance**6%
*“then its no longer waterproof”*
**Strength**6%
*“Also the cord used for hanging it round your neck is flimsy and frustrating”*
**Ease Of Use**4%
*“Difficult to open and close”*
**Recycle/Reuse**4%
*“these are obviously made from low grade material or recyclate”*
**Leak-Proof**4%
*“Went up Snowdon the case leaked”*
**Durability**4%
*“Cracked on first use due to cold weather”*
**Stitch/Finish/Polish**3%
*“Very poor seal that came apart from the seam when opened”*
### **Top return reasons **
**Size-Overall**47%
**Quality-Overall**10%
**Water Resistance**10%
**Functionality-Overall**6%
**Wrong Dimensions**6%
**Design-Overall**3%
**Value For Money**3%
**Defective Material/Parts**2%
**Flexibility**2%
**Wrinkles**2%
## **Common questions**
- **Is map case profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 17 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the map case niche?**
- 10 brands and 42 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in map case?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Material Quality. The return rate is 0.9%.
- **When does demand for map case peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the map case niche?**
- Listings span £4.58–£19.97; the average listing price is £10.26 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.
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