---
title: "Long Sleeve T Shirt Mens — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/long-sleeve-t-shirt-mens"
last_updated: "2026-07-31T14:45:20.031Z"
locale: en
meta:
description: "Niche score 55/100 · £135K/yr market · 857K searches/yr · £13.48 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £135K/yr market · 857K searches/yr · £13.48 avg price. Weak search conversion (1.2%) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Long Sleeve T Shirt Mens — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **long sleeve t shirt mens**
**Worth a look**
Shows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.2%) keeps it on the watch list.
Market size 30Growth 31Conversion 15Competition 95Returns 74Price range 60Avg price 62Brand share 76Review moat 46Quality gap 70
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£13.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£4.93–£30.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,936.23**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£135K**
£135K/yr · 857K searches
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, long sleeve t shirt mens is a £135K/yr Amazon United Kingdom market (857K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long sleeve t shirt mens market data**
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **£108K–£135K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **87%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**36 **▲rising
**Sellers**
**91**
**Top-5 brand share**
**59%**
Top 20: 94%
**Top-5 click share**
**19%**
Top 20: 50%
**Open market**
**36%**
- TACVASEN22% - Fruit of the Loom17% - Bahob8% - YOIOWVY7% - GOLDPKF5% - Amazon Essentials4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
30K20KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/fashion/long-sleeve-t-shirt-mens/trend)
## **Top long sleeve t shirt mens search terms**
- **long sleeve t shirt mens**394K/yr+9.2%0.6% conv. - **mens long sleeve t shirt**153K/yr-4.1%0.6% conv. - **long sleeve t shirt**40K/yr+18.0%0.2% conv. - **full sleeve t shirts men**22K/yr+43.7%0.1% conv. - **mens long sleeve tops**43K/yr-33.2%0.2% conv. - **white long sleeve t shirt mens**29K/yr+0.2%2.3% conv. - **cotton long sleeve t shirt mens**19K/yr+2.2%0.4% conv. - **mens long sleeve t shirts**16K/yr+34.8%0.5% conv. - **long sleeve**20K/yr-12.6%0.0% conv. - **long sleeve cotton t shirt mens**11K/yr+25.8%0.6% conv. [**All search terms **](https://flapen.com/research/uk/fashion/long-sleeve-t-shirt-mens/search-terms)
## **Top long sleeve t shirt mens products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£3K4%£5K6%£8K8%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Fruit of the Loom 61-038-0 Long-Sleeved T-Shirt - White - Medium**Fruit of the Loom**£5.17**4.2★2,147 rev](https://www.amazon.co.uk/dp/B001U9NXEK) [2**YOIOWVY Mens Long Sleeve T-Shirts 3/5/7 Pack UPF50+UV Sun Protection Breathable Sports Shirts Quick Drying Running Tshirts for Men Tops**YOIOWVY**£24.81**4.5★629 rev](https://www.amazon.co.uk/dp/B0DDKS6TDN) [3**TACVASEN Long Sleeve Tops Mens Summer Shirts Sun UV Protection T Shirts UPF 50+ Outdoor Hiking Shirt UV Protection Tshirts White**TACVASEN**£9.62**4.3★1,176 rev](https://www.amazon.co.uk/dp/B07SSBSW7T) [4**Amazon Essentials Mens Long-Sleeve Quick-Dry Swim T-Shirt White L**Amazon Essentials**£9.93**4.5★3,589 rev](https://www.amazon.co.uk/dp/B06XRQHF2G) [5**miijoory Long Sleeve T Shirts for Men Breathabal Quick Dry Performance Sports Gym Tops UV Sun Protection Tee Shirts for Workout Running 5 Pack (L Black Blue Dark Grey Army Green Red)**miijoory**£24.14**4.5★726 rev](https://www.amazon.co.uk/dp/B0D99MW7JB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Bahob 3 Pack Mens Long-Sleeved T-Shirt Round Neck T-Shirts Comfortable Crewneck Neck Tops for Men Soft Cotton S-3XL (Large MFTS-160-F)**Bahob**£10.86**447 rev5mo ago](https://www.amazon.co.uk/dp/B0GL8MPN1V) [**TACVASEN Henley Tee Mens Long Sleeve Cotton Shirt Henley Shirt Black L**TACVASEN**£12.86**227 rev11mo ago](https://www.amazon.co.uk/dp/B0FLP2K461) [**TACVASEN Mens Long Sleeve T Shirt Cotton Henley Shirt for Men Black 3XL**TACVASEN**£13.48**227 rev11mo ago](https://www.amazon.co.uk/dp/B0FLPKPK42) [**TACVASEN Shirts for Men Cotton Henley Long Sleeve Tee T Shirt White XL**TACVASEN**£12.71**227 rev11mo ago](https://www.amazon.co.uk/dp/B0FLPD75DK) [**TACVASEN Long Sleeve Tops Men Cotton Shirt Henley T Shirt Mens White L**TACVASEN**£12.89**227 rev11mo ago](https://www.amazon.co.uk/dp/B0FLPFQYZL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bahob 3 Pack Mens Long-Sleeved T-Shirt Round Neck T-Shirts Comfortable Crewneck Neck Tops for Men Soft Cotton S-3XL (Large MFTS-160-F)**Bahob**£10.86**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B0GL8MPN1V) [**Amazon Essentials Mens Long-Sleeve Quick-Dry Swim T-Shirt White L**Amazon Essentials**£9.93**4.5★**▲ 58%**](https://www.amazon.co.uk/dp/B06XRQHF2G) [**TACVASEN Long Sleeve Tops Mens Summer Shirts Sun UV Protection T Shirts UPF 50+ Outdoor Hiking Shirt UV Protection Tshirts White**TACVASEN**£9.62**4.3★**▲ 56%**](https://www.amazon.co.uk/dp/B07SSBSW7T) [**GOLDPKF Mens Long Sleeve T Shirt Sun UV Protection Outdoor Shirts Quick Dry Walking Tops Fishing Swimming Shirt White S**GOLDPKF**£10.68**4.5★**▲ 55%**](https://www.amazon.co.uk/dp/B0FF216NXT) [**GOLDPKF Long Sleeve T Shirt Mens Running Top Hiking Summer Lightweight Shirts UV Protection Tops UPF 50+ T Shirt White M**GOLDPKF**£10.07**4.5★**▲ 53%**](https://www.amazon.co.uk/dp/B0FF1ZQ6XD)
**~~View all trending →~~**
## **What buyers say about long sleeve t shirt mens**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**30%
*“Good fit”*
**Quality-Overall**17%
*“Quality shirt”*
**Value For Money**16%
*“Great value”*
**Material Quality**7%
*“Nice soft material”*
**Comfort-Overall**6%
*“Very comfortable”*
**Soft Feel**2%
*“The shirts are soft”*
**Washability**2%
*“Wife said the t-shirt washed and ironed very well and was good value”*
**Color**2%
*“perfectly white”*
**Advertised Vs Actual Product**2%
*“As advertised, perfect for British summer”*
**Machine Wash Suitability**1%
*“It has washed well”*
### **What buyers complain about **
**Size-Overall**28%
*“Poor fit”*
**Quality-Overall**9%
*“Rubbish”*
**Sleeve Fit**8%
*“Long sleeve vest”*
**Color**5%
*“wish you did a light pink one or some pastel colors”*
**Thickness**4%
*“thin”*
**Neck Fit**3%
*“The neck is far too big and low”*
**Arm Fit**3%
*“the arms came up way too short”*
**Thin**2%
*“Thin material”*
**Material Quality**2%
*“Also the material is not very soft”*
**Durability**2%
*“when I took it over as it was going over my head I heard a tear so my guess is these t-shirts won't last long”*
### **Top return reasons **
**Size-Overall**59%
**Sleeve Fit**7%
**Arm Fit**6%
**Material Quality**6%
**Thin**3%
**Quality-Overall**3%
**Neck Fit**3%
**Color**2%
**Advertised Vs Actual Product**1%
**Length**1%
## **Common questions**
- **Is long sleeve t shirt mens profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 128 tracked products. 0 of 49 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the long sleeve t shirt mens niche?**
- 36 brands and 91 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in long sleeve t shirt mens?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Sleeve Fit. The return rate is 2.0%.
- **When does demand for long sleeve t shirt mens peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the long sleeve t shirt mens niche?**
- Listings span £4.93–£30.12; the average listing price is £13.48 (sweet spot $15–$100). The average incumbent carries 1,936 reviews — the moat a new listing must climb.
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