---
title: "Liverpool Wallet — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/liverpool-wallet"
last_updated: "2026-07-31T21:39:43.022Z"
locale: en
meta:
description: "Niche score 44/100 · £19K/yr market · 27K searches/yr · £10.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £19K/yr market · 27K searches/yr · £10.81 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool Wallet — £19K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool wallet**
**Skip it**
A small market ($19K/yr) — this niche doesn't clear our bar today.
Market size 5Growth 30Conversion 72Competition 66Returns 91Price range 30Avg price 40Brand share 14Review moat 75Quality gap 33
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****498.52**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.7%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.81**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.3%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£4.37–£19.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£19K**
£19K/yr · 27K searches
According to Flapen's Amazon United Kingdom niche tracking, liverpool wallet is a £19K/yr Amazon United Kingdom market (27K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool wallet market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£16K–£22K**
- units × avg price
- **Conversion rate**
- **6.7%**
- **Avg BSR**
- **#319**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **48%**
- **Out of stock**
- **8.7%**
- **Avg brand age**
- **49 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▲rising
**Sellers**
**54**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 97%
**Open market**
**2%**
- Liverpool F.C.61% - FOCO11% - Vatan10% - ODS:UK7% - Buono Pelle6% - Hoobest3% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — +4.3% search growth over the last 90 days.
2K2KSpike '25Black Friday '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/liverpool-wallet/trend)
## **Top liverpool wallet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£5776%£1K9%£2K12%£2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Official Liverpool FC Wallet**Liverpool F.C.**£10.96**4.7★546 rev](https://www.amazon.co.uk/dp/B01KVK52ZQ) [2**Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)**Vatan**£9.84**4.4★403 rev](https://www.amazon.co.uk/dp/B0FLK1VV4K) [3**Liverpool F.C. Sports Fan Wallet Accessories Set with Card Slots & Coin Pocket Supporters Gear - Football Gifts for Men**Liverpool F.C.**£13.15**4.3★130 rev](https://www.amazon.co.uk/dp/B0CGXLBNNV) [4**Liverpool F.C. Sports Fan Trifold Wallet Accessories Set with Card Slots & Coin Pocket Supporters Gear - Football Gifts for Boys**Liverpool F.C.**£11.09**4.4★95 rev](https://www.amazon.co.uk/dp/B0CG9ZZ3SQ) [5**ODS:UK Mens RFID Blocking Safe Soft Leather Tri Fold Wallet Card Slots Id Window and Coin Pocket (Black - Style 2) M**ODS:UK**£8.92**4.4★1,434 rev](https://www.amazon.co.uk/dp/B09M7FSX46)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.56**2 rev5mo ago](https://www.amazon.co.uk/dp/B0GPFH4QHD) [**Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise**GUINNESS THE 1759**£8.94**33 rev9mo ago](https://www.amazon.co.uk/dp/B0FT8JNNLL) [**Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)**Vatan**£9.84**403 rev11mo ago](https://www.amazon.co.uk/dp/B0FLK1VV4K) [**Ruispeed Boys Wallet Cool Bifold Wallet with Football Design RFID Protection ID Window and Coin Compartment Ideal as Birthday or Gift for Boys Aged 8-15**Ruispeed**£6.59**34 rev1y ago](https://www.amazon.co.uk/dp/B0FJ64R746) [**FOCO Liverpool Wallet**FOCO**£4.37**30 rev2y ago](https://www.amazon.co.uk/dp/B0D84CP6G8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**FOCO Officially Licensed Liverpool FC Red Glide Backpack**FOCO**£19.56**4.0★**▲ 313%**](https://www.amazon.co.uk/dp/B0GPFH4QHD) [**Vatan Wallet for Men Slim RFID Blocking Leather Credit Card Holder Wallet for 15 Cards Bifold Minimalist Thin Wallet with 2 ID Windows & Cash Slot with Gift Box (Carbon Fiber Black)**Vatan**£9.84**4.4★**▲ 312%**](https://www.amazon.co.uk/dp/B0FLK1VV4K) [**Buono Pelle Wallets Mens Slim RFID Blocking Genuine Leather with Zip Coin Pocket Banknote Compartments Card Holders Pouch ID Window. Wallet for Men with Gift Box (Jet Black)**Buono Pelle**£9.45**4.5★**▲ 305%**](https://www.amazon.co.uk/dp/B0BWS9GD3C) [**Guinness Black Leather Wallet with Coin Pocket & ID Window RFID Blocking Zipped Pocket 8 Card Slots Mens Bi-Fold Wallet Genuine Leather Official Merchandise**GUINNESS THE 1759**£8.94**5.0★**▲ 264%**](https://www.amazon.co.uk/dp/B0FT8JNNLL) [**Ruispeed Boys Wallet Cool Bifold Wallet with Football Design RFID Protection ID Window and Coin Compartment Ideal as Birthday or Gift for Boys Aged 8-15**Ruispeed**£6.59**4.2★**▲ 233%**](https://www.amazon.co.uk/dp/B0FJ64R746)
**~~View all trending →~~**
## **What buyers say about liverpool wallet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**31%
*“Looks good and is well made”*
**Value For Money**15%
*“Worth buying”*
**Size-Overall**10%
*“just the right size”*
**Pockets/Compartments**9%
*“Fits well in pocket”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Leather Quality**8%
*“Good quality leather”*
**Design-Overall**2%
*“Its clearly been designed with everyday use in mind while still looking smart and well-crafted”*
**Zipper Quality**2%
*“complimented the wallet having two separate zipper sections”*
**Soft Feel**2%
*“Nice soft wallet”*
**Durability**1%
*“durable”*
### **What buyers complain about **
**Leather Quality**13%
*“Not leather”*
**Quality-Overall**13%
*“cheap”*
**Material Quality**10%
*“Cheap material”*
**Thickness**7%
*“Too chunky”*
**Lining Quality**7%
*“all lining come undone”*
**Durability**7%
*“Only fot and is already come apart”*
**Pockets/Compartments**7%
*“Doesn't have a coin pocket”*
**Size-Overall**6%
*“Ice small wallet”*
**Locking Mechanism**3%
*“Blocking”*
**Value For Money**3%
*“looks expensive”*
### **Top return reasons **
**Size-Overall**49%
**Quality-Overall**9%
**Pockets/Compartments**8%
**Advertised Vs Actual Product**5%
**Weight Heavy**4%
**Zipper Quality**3%
**Thin**2%
**Leather Quality**2%
**Shape/Style**2%
**Material Quality**2%
## **Common questions**
- **Is liverpool wallet profitable to sell on Amazon United Kingdom?**
- The niche generates £19K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the liverpool wallet niche?**
- 8 brands and 54 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in liverpool wallet?**
- Top complaints mined from reviews: Leather Quality, Quality-Overall, Material Quality. The return rate is 1.2%.
- **When does demand for liverpool wallet peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the liverpool wallet niche?**
- Listings span £4.37–£19.56; the average listing price is £10.81 (sweet spot $15–$100). The average incumbent carries 499 reviews — the moat a new listing must climb.
## **Related niches in Fashion**
- 69 [**mens boxers**](https://flapen.com/research/uk/fashion/mens-boxers)£2.8M/yr+21.3%**Launch it**- 70 [**sporran**](https://flapen.com/research/uk/fashion/sporran)£67K/yr+166.3%**Worth a look**- 70 [**racer back bra clip**](https://flapen.com/research/uk/fashion/racer-back-bra-clip)£52K/yr+181.5%**Worth a look**- 70 [**aviator sunglasses**](https://flapen.com/research/uk/fashion/aviator-sunglasses)£195K/yr+100.7%**Worth a look**- 70 [**gifts for colleagues**](https://flapen.com/research/uk/fashion/gifts-for-colleagues)£117K/yr+114.0%**Worth a look**- 70 [**mens shorts**](https://flapen.com/research/uk/fashion/mens-shorts)£679K/yr+220.7%**Worth a look**[**All Fashion niches **](https://flapen.com/research/uk/fashion)