---
title: "Liverpool Hoodie — £28K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/liverpool-hoodie"
last_updated: "2026-07-31T17:59:50.306Z"
locale: en
meta:
description: "Niche score 41/100 · £28K/yr market · 184K searches/yr · £17.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £28K/yr market · 184K searches/yr · £17.10 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool Hoodie — £28K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool hoodie**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 9Conversion 11Competition 95Returns 81Price range 85Avg price 80Brand share 30Review moat 24Quality gap 27
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Price range**
**Great****£7.76–£68.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.10**
avg listing price — sweet spot $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,738.07**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-32.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£28K**
£28K/yr · 184K searches
According to Flapen's Amazon United Kingdom niche tracking, liverpool hoodie is a £28K/yr Amazon United Kingdom market (184K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool hoodie market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£43K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#465**
- **Page quality**
- **0%**
- **Prime**
- **68%**
- **Sponsored**
- **51%**
- **Out of stock**
- **35.9%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**28 **▲rising
**Sellers**
**34**
**Top-5 brand share**
**87%**
Top 20: 98%
**Top-5 click share**
**19%**
Top 20: 51%
**Open market**
**12%**
- Liverpool F.C.66% - FOCO9% - Suyaluoi5% - ThePyjamaFactory4% - TONGQUD3% - Harry Bear1% - Open — no brand owns it (22 brands, 12%)
## **Demand**
Weekly Amazon search volume, last 29 weeks — -32.1% search growth over the last 90 days.
3K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/fashion/liverpool-hoodie/trend)
## **Top liverpool hoodie search terms**
- **liverpool pyjamas**26K/yr-0.5%0.6% conv. - **liverpool pyjamas boys**20K/yr-57.3%1.1% conv. - **liverpool pjs**13K/yr-22.8%0.3% conv. - **liverpool slippers**16K/yr-11.0%0.7% conv. - **liverpool slippers mens**11K/yr-14.3%0.6% conv. - **mens liverpool pyjamas**11K/yr-14.8%1.4% conv. - **liverpool pyjamas mens**12K/yr-30.9%1.4% conv. - **liverpool hoodie**16K/yr-55.8%0.5% conv. - **liverpool pjs boys**9K/yr-40.6%0.8% conv. - **liverpool pjs men**11K/yr-27.6%1.0% conv. [**All search terms **](https://flapen.com/research/uk/fashion/liverpool-hoodie/search-terms)
## **Top liverpool hoodie products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£5604%£1K6%£2K8%£2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liverpool F.C. Boys Pyjamas Set Nightwear PJs for Kids Teenagers Football Lounge Wear 4-14 Years Liverpool Gifts for Boys (Red/Grey 7-8 Years)**Liverpool F.C.**£13.92**4.7★248 rev](https://www.amazon.co.uk/dp/B0C5MJ33DZ) [2**Mens Official Liverpool Football Club Red Long LFC Pyjamas (X-Large)**Liverpool F.C.**£25.07**4.6★132 rev](https://www.amazon.co.uk/dp/B08LCHYCNN) [3**Liverpool F.C. Mens Pyjamas Set Nightwear T-shirt and Bottoms PJs Lounge Set for Men Teenagers S-3XL Gifts for Men (3XL Red/Grey)**Liverpool F.C.**£15.73**4.7★152 rev](https://www.amazon.co.uk/dp/B0C5JB9MYG) [4**Liverpool FC Official Football Gift Boys Short Pyjamas YNWA Red 10-11 Years**Liverpool F.C.**£12.58**4.7★1,704 rev](https://www.amazon.co.uk/dp/B0CGFCB7BT) [5**Boys Liverpool Football Club Long Red Cotton Pyjamas (15-16 Years)**Liverpool F.C.**£12.23**4.5★90 rev](https://www.amazon.co.uk/dp/B0BN422W7N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Suyaluoi Boys Pyjamas Ronaldo No.7 Fans Cotton Homewear Pajama Set Long Sleeve Casual Football Nightwear Pjs Set (UK Age 8 Years 9 Years Regular Red)**Suyaluoi**£14.06**403 rev1y ago](https://www.amazon.co.uk/dp/B0DGT5PJB7) [**TONGQUD Boys Pajamas Ronaldo No.7 Fans Cotton Homewear Pyjama Set Long Sleeve Casual Pjs Set (UK Age 6 Years 7 Years Regular Black)**TONGQUD**£14.11**226 rev2y ago](https://www.amazon.co.uk/dp/B0D5GJ14Y5) [**Liverpool Football Club Boys Black Fleece Sleepsuit Kids All in One (8-9 Years)**Liverpool F.C.**£18.23**146 rev2y ago](https://www.amazon.co.uk/dp/B0CF2MJ878) [**Boys Liverpool Football Club Luxury Fleece Long LFC Pyjama Set (14-15 Years) Grey**Liverpool F.C.**£13.82**37 rev2y ago](https://www.amazon.co.uk/dp/B0CD87ZF7Z) [**Liverpool F.C. Mens Official Dressing Gown Red Fleece Hooded LFC Robe (X-Large)**Liverpool F.C.**£31.41**123 rev3y ago](https://www.amazon.co.uk/dp/B0CBQKQ2JB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Boys Liverpool Football Club Long Red Cotton Pyjamas (15-16 Years)**Liverpool F.C.**£12.23**4.5★**▲ 167%**](https://www.amazon.co.uk/dp/B0BN422W7N) [**Boys Liverpool Football Club Luxury Fleece Long LFC Pyjama Set (14-15 Years) Grey**Liverpool F.C.**£13.82**4.8★**▲ 154%**](https://www.amazon.co.uk/dp/B0CD87ZF7Z) [**Suyaluoi Boys Pyjamas Ronaldo No.7 Fans Cotton Homewear Pajama Set Long Sleeve Casual Football Nightwear Pjs Set (UK Age 8 Years 9 Years Regular Red)**Suyaluoi**£14.06**4.6★**▲ 146%**](https://www.amazon.co.uk/dp/B0DGT5PJB7) [**TONGQUD Boys Pajamas Ronaldo No.7 Fans Cotton Homewear Pyjama Set Long Sleeve Casual Pjs Set (UK Age 6 Years 7 Years Regular Black)**TONGQUD**£14.11**4.5★**▲ 135%**](https://www.amazon.co.uk/dp/B0D5GJ14Y5) [**Liverpool Football Club Boys Black Fleece Sleepsuit Kids All in One (8-9 Years)**Liverpool F.C.**£18.23**4.6★**▲ 98%**](https://www.amazon.co.uk/dp/B0CF2MJ878)
**~~View all trending →~~**
## **What buyers say about liverpool hoodie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**44%
*“So comfortable”*
**Quality-Overall**11%
*“Very well made”*
**Warmth**10%
*“Warm and soft”*
**Size-Overall**8%
*“True to size comfortable”*
**Value For Money**5%
*“Great value”*
**Soft Feel**5%
*“Nice and soft”*
**Gifting Purpose**2%
*“Great gift”*
**Material Quality**2%
*“Very comfortable material”*
**Advertised Vs Actual Product**1%
*“Just as described”*
**Machine Wash Suitability**1%
*“Added bonus of being washable”*
### **What buyers complain about **
**Size-Overall**26%
*“size was small”*
**Quality-Overall**9%
*“Tacky cheap junk at best zero quality to this item”*
**Color**6%
*“Its cream not white”*
**Comfort-Overall**5%
*“Uncomfortable at First; Comfortable Now”*
**Thickness**4%
*“its very thin”*
**Warmth**4%
*“inclined to get prematurely cold in not-particularly-cold conditions”*
**Value For Money**3%
*“Not worth it”*
**Advertised Vs Actual Product**3%
*“False advertising and poor quality product”*
**Allergies**2%
*“Subsequently I got blisters after 45 min of wearing them”*
**Arm Fit**2%
*“arm length good body good shape just a little too short as it says oversized I wouldnt like to agree”*
### **Top return reasons **
**Size-Overall**51%
**Feet Fit**8%
**Material Quality**6%
**Quality-Overall**5%
**Width**4%
**Color**4%
**Thin**3%
**Stitch/Finish/Polish**2%
**Gap/Hole**2%
**Zipper Quality**2%
## **Common questions**
- **Is liverpool hoodie profitable to sell on Amazon United Kingdom?**
- The niche generates £28K/yr across 113 tracked products. 0 of 13 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Skip it (41/100).
- **How competitive is the liverpool hoodie niche?**
- 28 brands and 34 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in liverpool hoodie?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.7%.
- **What does it cost to enter the liverpool hoodie niche?**
- Listings span £7.76–£68.14; the average listing price is £17.10 (sweet spot $15–$100). The average incumbent carries 5,738 reviews — the moat a new listing must climb.
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