---
title: "Liverpool Cap — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/liverpool-cap"
last_updated: "2026-07-31T23:17:17.701Z"
locale: en
meta:
description: "Niche score 49/100 · £30K/yr market · 52K searches/yr · £15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £30K/yr market · 52K searches/yr · £15.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Liverpool Cap — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **liverpool cap**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 8Growth 57Conversion 46Competition 60Returns 97Price range 76Avg price 77Brand share 8Review moat 87Quality gap 32
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****253.59**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£15.99**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.96–£31.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+30.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£30K**
£30K/yr · 52K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, liverpool cap is a £30K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liverpool cap market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **3.6%**
- **Avg BSR**
- **#384**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **14%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **—flat
**Sellers**
**58**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**2%**
- Liverpool F.C.52% - 4735% - New Era4% - FOCO4% - adidas2% - fan originals2% - Open — no brand owns it (2 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +30.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/liverpool-cap/trend)
## **Top liverpool cap search terms**
- **liverpool cap**16K/yr+54.0%3.2% conv. - **lfc cap**5K/yr+117.1%2.3% conv. - **liverpool hat**14K/yr-6.5%2.5% conv. - **liverpool caps for men**4K/yr+30.6%6.1% conv. - **liverpool fc cap**3K/yr+78.5%3.6% conv. - **liverpool hats for men**6K/yr-28.1%3.0% conv. - **lfc hat**3K/yr-41.4%1.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/liverpool-cap/search-terms)
## **Top liverpool cap products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£9026%£2K9%£3K12%£4K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Liverpool FC Mass Basic MVP Team Cap (Black)**47**£14.71**4.5★78 rev](https://www.amazon.co.uk/dp/B0CG6LFNXJ) [2**Liverpool Liverbird Crest Cap Dark Red -**Liverpool F.C.**£15.18**4.6★96 rev](https://www.amazon.co.uk/dp/B0CJQSP9V6) [3**Liverpool FC Obsidian Mass MVP Premiership Team Cap (Black)**47**£17.18**4.7★88 rev](https://www.amazon.co.uk/dp/B0CH77RW7J) [4**Liverpool FC Adults Official Football Crest Baseball Cap (One Size) (Red)**Liverpool F.C.**£13.83**4.6★1,207 rev](https://www.amazon.co.uk/dp/B01M9AG625) [5**Liverpool LFC Football Baseball Cap Hat Plain Red 3D Bird Badge Velcro Official Adult Red**Liverpool F.C.**£14.72**4.7★652 rev](https://www.amazon.co.uk/dp/B01J4EVK56)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**adidas Unisex Liverpool Fc Hat Black/Grey six M-L**adidas**£19.94**4 rev1mo ago](https://www.amazon.co.uk/dp/B0GTWPNLTW) [**New Era Adults 9Forty Core Liverpool Football Club Baseball Cap Hat Black**New Era**£19.53**13 rev12mo ago](https://www.amazon.co.uk/dp/B0FK438PHN) [**New Era Adults 9Forty Core Liverpool Football Club Baseball Cap Hat Red**New Era**£18.88**8 rev12mo ago](https://www.amazon.co.uk/dp/B0FK42J7CR) [**Liverpool F.C. Ski Hat RD Official Merchandise**Liverpool F.C.**£16.27**333 rev2y ago](https://www.amazon.co.uk/dp/B07JHRF391) [**Liverpool FC Ultra Holdall**FOCO**£31.30**57 rev2y ago](https://www.amazon.co.uk/dp/B0CJFX92BS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liverpool FC Ultra Holdall**FOCO**£31.30**4.6★**▲ 163%**](https://www.amazon.co.uk/dp/B0CJFX92BS) [**adidas Unisex Liverpool Fc Hat Black/Grey six M-L**adidas**£19.94**5.0★**▲ 162%**](https://www.amazon.co.uk/dp/B0GTWPNLTW) [**fan originals Liverpool Bucket Hat 1989 Home Kit Colours Red L/XL**fan originals**£9.96**4.8★**▲ 121%**](https://www.amazon.co.uk/dp/B0DCZQMLMN) [**Liverpool FC Mass Basic MVP Team Cap (Red)**47**£14.81**4.5★**▲ 98%**](https://www.amazon.co.uk/dp/B0CG6KYKV8) [**47 FC Liverpool Black EPL Branson Metallic Most Value P. Branson Trucker Cap - One-Size**47**£18.84**3.5★**▲ 51%**](https://www.amazon.co.uk/dp/B0CG1J78LL)
**~~View all trending →~~**
## **What buyers say about liverpool cap**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits perfectly”*
**Quality-Overall**21%
*“Really well made”*
**Gifting Purpose**17%
*“Great gift”*
**Advertised Vs Actual Product**8%
*“Just what I wanted”*
**Value For Money**8%
*“Very good value”*
**Comfort-Overall**7%
*“It is comfortable”*
**Soft Feel**3%
*“Lovely design soft”*
**Design-Overall**3%
*“Lovely design”*
### **What buyers complain about **
**Size-Overall**27%
*“get too big to wear”*
**Velcro Quality**20%
*“This cap is velcro fastening not hook and loop”*
**Color**20%
*“Faded”*
**Advertised Vs Actual Product**7%
*“The hat doesn't look as good as it does in the picture”*
**Value For Money**7%
*“Not worth the money”*
### **Top return reasons **
**Size-Overall**50%
**Quality-Overall**13%
**Hard Feel**8%
**Color**4%
**Neck Fit**4%
**Length**4%
**Shape/Style**4%
**Gap/Hole**4%
**Stitch/Finish/Polish**4%
**Design-Overall**4%
## **Common questions**
- **Is liverpool cap profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 29 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +30.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the liverpool cap niche?**
- 8 brands and 58 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in liverpool cap?**
- Top complaints mined from reviews: Size-Overall, Velcro Quality, Color. The return rate is 0.6%.
- **When does demand for liverpool cap peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- **What does it cost to enter the liverpool cap niche?**
- Listings span £9.96–£31.30; the average listing price is £15.99 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.
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