---
title: "Lion Costume — £47K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/lion-costume"
last_updated: "2026-07-31T21:39:23.345Z"
locale: en
meta:
description: "Niche score 50/100 · £47K/yr market · 155K searches/yr · £16.76 avg price. Soft demand (-53.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £47K/yr market · 155K searches/yr · £16.76 avg price. Soft demand (-53.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Lion Costume — £47K/yr Amazon UK Niche (2026) - Flapen"
---
# **lion costume**
**Worth a look**
Shows a thin review moat (306 avg reviews), but soft demand (-53.2% this quarter) keeps it on the watch list.
Market size 12Growth 0Conversion 22Competition 84Returns 54Price range 74Avg price 79Brand share 83Review moat 85Quality gap 78
**Review moat**
**Great****305.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****31%**
top-5 click share — an open shelf
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Avg price**
**Great****£16.76**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.29–£42.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.8%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£47K**
£47K/yr · 155K searches
**Growth**
**Bad****-53.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, lion costume is a £47K/yr Amazon United Kingdom market (155K searches/yr). The top 5 brands hold 52% of demand. Demand peaks in Mar–Oct. Verdict: Worth a look — 50/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lion costume market data**
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **£50K–£67K**
- units × avg price
- **Conversion rate**
- **1.8%**
- **Avg BSR**
- **#815**
- **Page quality**
- **0%**
- **Prime**
- **78%**
- **Sponsored**
- **84%**
- **Out of stock**
- **9.3%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**52%**
Top 20: 98%
**Top-5 click share**
**31%**
Top 20: 73%
**Open market**
**42%**
- YLLSOPHAN13% - Doladola13% - I LOVE FANCY DRESS12% - WAFUNNE7% - FunnyCos7% - SDXCJY6%
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -53.2% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Mar, Oct · busiest ÷ quietest = 9.4×
[**Open Trend **](https://flapen.com/research/uk/fashion/lion-costume/trend)
## **Top lion costume search terms**
- **lion costume**42K/yr-17.2%1.4% conv. - **lion costume kids**44K/yr-66.9%2.5% conv. - **lion costume for adults**18K/yr-62.6%1.1% conv. - **kids lion costume**9K/yr-47.8%2.4% conv. - **lion king costume**10K/yr-59.9%0.9% conv. - **lion onesie**9K/yr-47.2%0.5% conv. - **lion outfit**4K/yr+10.6%1.8% conv. - **lion costume adult**5K/yr-59.6%1.3% conv. - **simba costume**4K/yr-44.4%0.8% conv. - **adult lion costume**6K/yr-70.0%1.1% conv. [**All search terms **](https://flapen.com/research/uk/fashion/lion-costume/search-terms)
## **Top lion costume products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£1K6%£3K9%£4K12%£6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**YLLSOPHAN Boys Onesie Pyjamas Fleece Girls Bear Lion Panda Bunny Gorilla Crocodile Winter Jumpsuit Sleepsuit Unisex Animal HoodieExtra Large (UK Age 9 Years 10 Years Regular Lion)**YLLSOPHAN**£14.63**4.5★250 rev](https://www.amazon.co.uk/dp/B0DC5G4HZV) [2**Doladola Baby Boys Girls Cartoon Animal Hooded Costume Infant Pajamas Romper(12-18 Months Lion)**Doladola**£16.84**4.6★468 rev](https://www.amazon.co.uk/dp/B07V4DJPN9) [3**Adults Lion Costume - Brown Lion Jumpsuit With Tail + Separate Maned Hood - World Book Day Halloween And Tv & Movie Character Fancy Dress Costume (Xx-Large)**I LOVE FANCY DRESS**£17.32**4.2★199 rev](https://www.amazon.co.uk/dp/B07YYKRLY8) [4**WAFUNNE Flannel Lion Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Lion 130**WAFUNNE**£21.40**3.9★7 rev](https://www.amazon.co.uk/dp/B0C2YS4DJ7) [5**FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Lion S**FunnyCos**£15.81**4.1★906 rev](https://www.amazon.co.uk/dp/B07H6YHB1T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Childs Lion Costume - Large - Plush Brown Safari Animal Fancy Dress with Attached Tail Separate Maned Hood and Black Face Paint - Perfect Outfit for World Book Day & Halloween**I LOVE FANCY DRESS**£16.66**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GP8M9CM3) [**Dozesheep Lion Halloween Costume Set Animal Costume Cosplay Accessories Headband Gloves Face Sticker Dress Up for Women**Dozesheep**£10.31**13 rev11mo ago](https://www.amazon.co.uk/dp/B0FKSK7P75) [**COOKY.D Kids Lion Costume Animal Romper Jumpsuit 2-6 Months**COOKY.D**£17.24**55 rev1y ago](https://www.amazon.co.uk/dp/B0F9W7YGMQ) [**SDXCJY 4 Pcs Lion Costume Set Kit with lion ears Gloves Tail & Tutu Skirt Perfect for Kids & Adults Cosplay Halloween Birthday Carnival Stage Performance (Brown)**SDXCJY**£8.14**36 rev1y ago](https://www.amazon.co.uk/dp/B0F2HHV855) [**Wizland Kids Lion Onesie Costume Set Lion Jumpsuit with Tail Animal Costume Outfit for Unisex Boys and Girls S 4-6**Wizland**£14.54**122 rev1y ago](https://www.amazon.co.uk/dp/B0DYTVX17G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WAFUNNE Flannel Lion Costume Cosplay Halloween Animal Onesie for Kids Adults Boys Girls Child Lion 130**WAFUNNE**£21.40**3.9★**▲ 127%**](https://www.amazon.co.uk/dp/B0C2YS4DJ7) [**COOKY.D Kids Lion Costume Animal Romper Jumpsuit 2-6 Months**COOKY.D**£17.24**4.6★**▲ 125%**](https://www.amazon.co.uk/dp/B0F9W7YGMQ) [**YLLSOPHAN Boys Onesie Pyjamas Fleece Girls Bear Lion Panda Bunny Gorilla Crocodile Winter Jumpsuit Sleepsuit Unisex Animal HoodieExtra Large (UK Age 9 Years 10 Years Regular Lion)**YLLSOPHAN**£14.63**4.5★**▲ 96%**](https://www.amazon.co.uk/dp/B0DC5G4HZV) [**FunnyCos Adult Onesie Animal Pajamas Unisex Halloween Cosplay Costume Loungewear Lion S**FunnyCos**£15.81**4.1★**▲ 72%**](https://www.amazon.co.uk/dp/B07H6YHB1T) [**ZKomoL Adult Onesie Unisex Party Pajamas for Women Cosplay Sleepwear Gifts Costume Christmas Lion King XL**ZKomoL**£17.83**4.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0BPSKP8QD)
**~~View all trending →~~**
## **What buyers say about lion costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**31%
*“Fits nice, details good”*
**Quality-Overall**25%
*“Adorable and nice quality”*
**Advertised Vs Actual Product**22%
*“Spot on as advertised”*
**Value For Money**8%
*“Good value for money”*
**Warmth**3%
*“wasn't too fluffy or hot so I didn't have to worry about her overheating”*
### **What buyers complain about **
**Size-Overall**40%
*“Paws seem to be too big”*
**Adhesion/Stickiness**10%
*“Stickers don't stick well on face”*
**Brightness/Shine/Glow**10%
*“the glitter is annoying”*
**Material Quality**10%
*“made of only 2 very thin layers of material so definitly not nice”*
**Thickness**10%
*“material is thin”*
### **Top return reasons **
**Size-Overall**75%
**Quality-Overall**10%
**Advertised Vs Actual Product**2%
**Color**2%
**Stitch/Finish/Polish**1%
**Defective Material/Parts**1%
**Gap/Hole**1%
**Value For Money**1%
**Length**1%
**Comfort-Overall**1%
## **Common questions**
- **Is lion costume profitable to sell on Amazon United Kingdom?**
- The niche generates £47K/yr across 49 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -53.2%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the lion costume niche?**
- 24 brands and 40 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in lion costume?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Brightness/Shine/Glow. The return rate is 2.9%.
- **When does demand for lion costume peak?**
- Demand peaks in Mar–Oct; the busiest month runs 9.4× the quietest.
- **What does it cost to enter the lion costume niche?**
- Listings span £5.29–£42.03; the average listing price is £16.76 (sweet spot $15–$100). The average incumbent carries 306 reviews — the moat a new listing must climb.
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