---
title: "Trend — ladies raincoats - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/ladies-raincoats/trend"
last_updated: "2026-07-31T16:52:29.985Z"
locale: en
meta:
  description: "Niche score 49/100 · £7K/yr market · 340K searches/yr · £21.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 49/100 · £7K/yr market · 340K searches/yr · £21.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — ladies raincoats - Flapen"
---

# **ladies raincoats**

**Skip it**

Weak search conversion (0.1%) — this niche doesn't clear our bar today.

Market size 2Growth 16Conversion 1Competition 96Returns 35Price range 82Avg price 92Brand share 90Review moat 53Quality gap 78

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Avg price**

**Great****£21.92**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****45%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£2.51–£80.23**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****1,392.9**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.2%**

return rate — above 5% kills the launch gate

**Growth**

**Bad****-18.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£7K**

£7K/yr · 340K searches

**Conversion**

**Bad****0.1%**

search→purchase rate — share of searches ending in a sale