---
title: "Ladies Hoodies — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/ladies-hoodies"
last_updated: "2026-07-31T14:54:33.718Z"
locale: en
meta:
description: "Niche score 47/100 · £73K/yr market · 1.4M searches/yr · £14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £73K/yr market · 1.4M searches/yr · £14.82 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ladies Hoodies — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **ladies hoodies**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 18Growth 6Conversion 5Competition 95Returns 47Price range 59Avg price 74Brand share 79Review moat 29Quality gap 77
**Competition**
**Incredible****18%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****£14.82**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.81–£28.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****3,610.48**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****£73K**
£73K/yr · 1.4M searches
**Growth**
**Bad****-37.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, ladies hoodies is a £73K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ladies hoodies market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£59K–£74K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#66**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **80%**
- **Out of stock**
- **13.9%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**72**
**Top-5 brand share**
**56%**
Top 20: 90%
**Top-5 click share**
**18%**
Top 20: 42%
**Open market**
**40%**
- Amazon Essentials36% - Lang Horn6% - iChunhua5% - Light & Shade5% - Blu Apparel5% - Gift Hub4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -37.8% search growth over the last 90 days.
70K50KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.3×
[**Open Trend **](https://flapen.com/research/uk/fashion/ladies-hoodies/trend)
## **Top ladies hoodies search terms**
- **hoodies for women uk**381K/yr-35.5%0.1% conv. - **womens hoodies**270K/yr-38.9%0.1% conv. - **womens hoodie**131K/yr-39.9%0.2% conv. - **hoodies for women**110K/yr-33.3%0.0% conv. - **ladies hoodies**104K/yr-40.0%0.1% conv. - **hoodie women**69K/yr-38.0%0.1% conv. - **black hoodie women**53K/yr-40.1%0.7% conv. - **hoodie for women uk**40K/yr-33.5%0.1% conv. - **ladies hoodie**30K/yr-30.3%0.1% conv. - **women hoodies**33K/yr-47.2%0.2% conv. [**All search terms **](https://flapen.com/research/uk/fashion/ladies-hoodies/search-terms)
## **Top ladies hoodies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£7K12%£9K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Black M**Amazon Essentials**£13.73**4.4★12,751 rev](https://www.amazon.co.uk/dp/B07BJ8KZS3) [2**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M**Amazon Essentials**£14.89**4.7★93 rev](https://www.amazon.co.uk/dp/B0FS2DSPJX) [3**Urban Road Unisex Heavy Blend Plain Hoody Men & Women Sweatshirt Casual Pullover Ladies Hoodie**Urban Road**£10.73**4.4★2,128 rev](https://www.amazon.co.uk/dp/B0CGLY13MZ) [4**Amazon Essentials Womens Regular-Fit Fleece Pullover Hoodie (Available in Plus Size) Light Grey Heather M**Amazon Essentials**£7.67**4.2★17,645 rev](https://www.amazon.co.uk/dp/B07FDRJ8BT) [5**Blu Apparel Ladies Overhead Hoodies Extra Warm Womens OH Hoody Warm Fleece Lined Sweatshirt Activewear Jumper for Women (UK Numeric 18 Regular Regular Navy)**Blu Apparel**£14.31**4.5★68 rev](https://www.amazon.co.uk/dp/B0DLWJZDQ6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M**Amazon Essentials**£14.89**93 rev3mo ago](https://www.amazon.co.uk/dp/B0FS2DSPJX) [**Yinguo Sweaters For Women Uk Hoodies For Women Uk Oversized Hoodie Zip Up Sweatshirts Trendy Casual Loose Long Sleeve Crewneck Pullover Comfy Fall Winter Cloth Fashion Ladies Outfit Mint Green M**Yinguo**£7.65**134 rev11mo ago](https://www.amazon.co.uk/dp/B0FKFCMFGC) [**Blu Apparel Ladies Overhead Hoodies Extra Warm Womens OH Hoody Warm Fleece Lined Sweatshirt Activewear Jumper for Women (UK Numeric 18 Regular Regular Navy)**Blu Apparel**£14.31**68 rev1y ago](https://www.amazon.co.uk/dp/B0DLWJZDQ6) [**Lang Horn London Hoodies for Women UK Oversized Sweatshirts ladies hood Letter Print Pullover Hoodie Women With Pocket (UK Alpha M Regular Regular Beige)**Lang Horn**£24.82**108 rev1y ago](https://www.amazon.co.uk/dp/B0F3B3J83Z) [**Lang Horn London Hoodies for Women UK Oversized Sweatshirts Letter Print Pullover Hoodie Women With Pocket and Drawstring XXL Black**Lang Horn**£25.37**108 rev1y ago](https://www.amazon.co.uk/dp/B0F3BGFQ13)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Womens Oversized-Fit Fleece Hoodie Black M**Amazon Essentials**£14.89**4.7★**▲ 67%**](https://www.amazon.co.uk/dp/B0FS2DSPJX) [**Lang Horn London Hoodies for Women UK Oversized Sweatshirts Letter Print Pullover Hoodie Women With Pocket and Drawstring Medium Pink**Lang Horn**£24.53**3.9★**▲ 67%**](https://www.amazon.co.uk/dp/B0F3BCWGZ3) [**Amazon Essentials Womens Fleece Full-Zip Hoodie (Available in Plus Size) Oatmeal Heather M**Amazon Essentials**£13.71**4.4★**▲ 65%**](https://www.amazon.co.uk/dp/B07BJ8QSGC) [**imporio 11 Women Ladies Plain Oversized Hoodie Top With Zip Hoodies Sweatshirt Top Jumper Fleece Jacket Hoodies UK 8-24 (UK Numeric 12 14 Regular Regular Royal Purple)**imporio 11**£12.98**4.4★**▲ 64%**](https://www.amazon.co.uk/dp/B0D4QZQJ6N) [**Re Tech UK - Womens Oversized Hoodie - Cozy Fleece Lined Pullover Hoodies for Women - Ladies Baggy Hoody Sweatshirts - Black White Pink Grey Navy - Plus (M Black)**Re Tech UK**£17.90**3.8★**▲ 61%**](https://www.amazon.co.uk/dp/B09XVN6CHY)
**~~View all trending →~~**
## **What buyers say about ladies hoodies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**23%
*“Great fit grandson loves it”*
**Quality-Overall**14%
*“Looks to be well made”*
**Value For Money**10%
*“Excellent value for money”*
**Comfort-Overall**8%
*“Really comfortable”*
**Color**7%
*“The colour is really pretty”*
**Soft Feel**7%
*“It remained soft”*
**Warmth**4%
*“Due to still having some cooler weather at the moment, I was able to wear this comfortably with a t-shirt”*
**Material Quality**3%
*“The material is nice and fluffy and I will be ordering another in aquamarine”*
**Weight Light**3%
*“Light comfortable”*
**Washability**2%
*“Washes well”*
### **What buyers complain about **
**Size-Overall**26%
*“this was too tight”*
**Quality-Overall**9%
*“Cheap and cheerful”*
**Material Quality**7%
*“Very thin flimsy material”*
**Thickness**5%
*“Thin”*
**Sleeve Fit**3%
*“Tight sleeves”*
**Value For Money**3%
*“these are expensive”*
**Color**3%
*“it's bright pink not blush”*
**Defective Material/Parts**2%
*“the said item was faulty”*
**Product Condition**2%
*“Utem is not new”*
**Neck Fit**2%
*“even my neck cant in”*
### **Top return reasons **
**Size-Overall**61%
**Color**6%
**Material Quality**5%
**Quality-Overall**4%
**Thin**3%
**Arm Fit**3%
**Sleeve Fit**2%
**Length**2%
**Shape/Style**2%
**Zipper Quality**1%
## **Common questions**
- **Is ladies hoodies profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 104 tracked products. 0 of 24 products launched in the last 360 days are still selling. 90-day search growth is -37.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the ladies hoodies niche?**
- 35 brands and 72 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in ladies hoodies?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 3.3%.
- **When does demand for ladies hoodies peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.3× the quietest.
- **What does it cost to enter the ladies hoodies niche?**
- Listings span £5.81–£28.09; the average listing price is £14.82 (sweet spot $15–$100). The average incumbent carries 3,610 reviews — the moat a new listing must climb.
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