---
title: "Lace — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/lace"
last_updated: "2026-07-31T19:45:38.401Z"
locale: en
meta:
description: "Niche score 49/100 · £70K/yr market · 423K searches/yr · £5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £70K/yr market · 423K searches/yr · £5.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Lace — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **lace**
**Skip it**
Prices mostly outside the sweet spot ($1.72–$12.63) — this niche doesn't clear our bar today.
Market size 17Growth 41Conversion 39Competition 69Returns 98Price range 0Avg price 15Brand share 87Review moat 59Quality gap 35
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****48%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Good****1,155.48**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+12.9%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£70K**
£70K/yr · 423K searches
**Avg price**
**Bad****£5.23**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.72–£12.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, lace is a £70K/yr Amazon United Kingdom market (423K searches/yr). The top 5 brands hold 48% of demand. Verdict: Skip it — 49/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lace market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£65K–£78K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#196**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **81%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **31 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**39 **▼falling
**Sellers**
**63**
**Top-5 brand share**
**48%**
Top 20: 85%
**Top-5 click share**
**43%**
Top 20: 82%
**Open market**
**47%**
- xingmo12% - simarro11% - Cherry Blossom11% - Little lane lace8% - Tweruna6% - Agoer5%
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +12.9% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/lace/trend)
## **Top lace search terms**
- **lace**128K/yr-2.9%1.6% conv. - **lace trim**65K/yr+77.3%2.1% conv. - **lace ribbon**78K/yr-10.2%3.0% conv. - **lace fabric**37K/yr+4.2%0.6% conv. - **white lace**28K/yr+9.2%3.5% conv. - **white lace ribbon**14K/yr+22.5%4.0% conv. - **broderie anglaise trim**13K/yr+31.1%1.6% conv. - **lace trimming for sewing**16K/yr-8.3%1.0% conv. - **white lace trim**9K/yr+35.1%2.5% conv. - **cotton lace trim**9K/yr+48.6%0.8% conv. [**All search terms **](https://flapen.com/research/uk/fashion/lace/search-terms)
## **Top lace products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%£2K6%£4K9%£6K12%£8K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**simarro White Lace Ribbon Roll Fabric Vintage Pattern Roll Ribbons Lace Trim Sewing Crafts Lace for Gift DIY Wrapping Dress Decoration Wedding(30 Yards)(1)**simarro**£3.40**4.5★72 rev](https://www.amazon.co.uk/dp/B0F1N74872) [2**Cherry Blossom Twin Pack Black Round Lace 75cm**Cherry Blossom**£1.72**4.4★952 rev](https://www.amazon.co.uk/dp/B09SZF6K8Z) [3**8CM Width Europe Crown Wedding Applique Inelastic Embroidery Lace Trim Curtain Tablecloth Slipcover Bridal DIY Clothing/Accessories.(2 Yards in one Package) (Ivory)**Little lane lace**£3.62**4.7★194 rev](https://www.amazon.co.uk/dp/B07PFM4T8T) [4**xingmo 15 Meters Lace Edge Trim Ribbon Floral Lace Ribbon Embroidered Lace Trim Trimming Fabric for for Sewing Clothes Width 3 cm (White)**xingmo**£4.25**4.6★31 rev](https://www.amazon.co.uk/dp/B0DNCDZ79C) [5**5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration**Tweruna**£4.16**4.7★31 rev](https://www.amazon.co.uk/dp/B0FNRQPMZT)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Horyue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor**Horyue**£4.18**3 rev3mo ago](https://www.amazon.co.uk/dp/B0GWHKZH3F) [**Yuomeaz 5 Yard White Lace Trim Ribbon 7.5cm Width White Flower Lace Ribbon for Sewing Vintage Fabric Embroidered for Clothes Dresses Craft Bag Gift Package Bouquet Wedding Decoration**Yuomeaz**£3.37**11 rev8mo ago](https://www.amazon.co.uk/dp/B0G1YTSVS5) [**5 Yards Pleated Lace Trim Double-Layer White Lace Trim Ruffle Mesh Laces Ribbon for Sewing Craft Wedding Bridal Dress DIY Decoration**Tweruna**£4.16**31 rev11mo ago](https://www.amazon.co.uk/dp/B0FNRQPMZT) [**27M White Lace Ribbon Roll Vintage Pattern Sewing Crafts Laces Flower Fabric Lace Trim Roll for Dress Decor Wedding Decoration Bouquet & Gift DIY Packaging(30 Yards)**Munsesi**£3.47**6 rev1y ago](https://www.amazon.co.uk/dp/B0FJF9RZ4F) [**15 Yards Lace Trim White Cotton Lace Trim Eyelet Floral Ribbon Wavy Edge Embroidery Ruffle Trims for Sewing Dress Clothes Bag Dolls & Pets Clothes (1.57 Inches Wide) (White)**Sorcristy**£4.90**49 rev1y ago](https://www.amazon.co.uk/dp/B0F5B9CBJS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Horyue 5 Yards Ruffled White lace Ribbon | 5cm Wide Pleated lace Trim for Sewing & Crafts | Vintage White lace & Soft lace Fabric roll for Wedding Dress Decor**Horyue**£4.18**4.6★**▲ 178%**](https://www.amazon.co.uk/dp/B0GWHKZH3F) [**2Pcs White Shoe Laces Durable Trainers Athletic Boots Replacement Strings**FAST-FX**£2.58**4.4★**▲ 170%**](https://www.amazon.co.uk/dp/B0D41F42WG) [**LACEEZE lace Band Football Boot Lace Cover Black**LACEEZE**£9.94**4.5★**▲ 170%**](https://www.amazon.co.uk/dp/B00P4MCPSO) [**VSUDO White Shoe Laces for Trainers Flat Shoelaces for Women or Men 8mm Wide Trainers Laces Compatible with Converse High Top Vans Nike Air Force 1 (1Pair-Snow White-130cm)**VSUDO**£3.38**4.5★**▲ 149%**](https://www.amazon.co.uk/dp/B09CL42N16) [**RIIQIICHY Women Wedding White Pashmina Shawls and Wraps Ladies Lace Mesh Scarf with Tassels**RIIQIICHY**£7.75**4.4★**▲ 146%**](https://www.amazon.co.uk/dp/B09GLLTYD7)
**~~View all trending →~~**
## **What buyers say about lace**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**35%
*“Great quality and arrived on time”*
**Value For Money**15%
*“Good value for money”*
**Advertised Vs Actual Product**13%
*“As described”*
**Stitch/Finish/Polish**7%
*“well finished”*
**Length**4%
*“Good length”*
**Color**4%
*“Very nice quality and good color”*
**Size-Overall**4%
*“Perfect fit”*
**Strength**3%
*“Very effective”*
**Exercise/Sports Suitability**2%
*“Ideal for good trainers”*
**Strap/String Quality**2%
*“Great laces”*
### **What buyers complain about **
**Thickness**17%
*“But a Little Thin”*
**Durability**14%
*“Didnt last long”*
**Quality-Overall**10%
*“Cheap”*
**Size-Overall**8%
*“Too Long”*
**Color**8%
*“Its not white its ivory”*
**Length**8%
*“don't deliver the right length you ordered”*
**Ease Of Use**3%
*“One small difficulty”*
**Functionality-Overall**3%
*“execution is poor”*
**Strength**3%
*“not strong enough”*
**Value For Money**3%
*“Certainly not value for money pure quantity”*
### **Top return reasons **
**Color**31%
**Size-Overall**18%
**Length**10%
**Quality-Overall**6%
**Material Quality**3%
**Durability**3%
**Strength**3%
**Feet Fit**3%
**Advertised Vs Actual Product**3%
**Stitch/Finish/Polish**2%
## **Common questions**
- **Is lace profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 42 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is +12.9%. Flapen's verdict: Skip it (49/100).
- **How competitive is the lace niche?**
- 39 brands and 63 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 48% of demand.
- **What do buyers complain about in lace?**
- Top complaints mined from reviews: Thickness, Durability, Quality-Overall. The return rate is 0.4%.
- **When does demand for lace peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the lace niche?**
- Listings span £1.72–£12.63; the average listing price is £5.23 (sweet spot $15–$100). The average incumbent carries 1,155 reviews — the moat a new listing must climb.
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