---
title: "Labyrinth — £14K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/labyrinth"
last_updated: "2026-07-31T23:57:51.506Z"
locale: en
meta:
description: "Niche score 28/100 · £14K/yr market · 377K searches/yr · £17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 28/100 · £14K/yr market · 377K searches/yr · £17.27 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Labyrinth — £14K/yr Amazon UK Niche (2026) - Flapen"
---
# **labyrinth**
**Skip it**
Weak search conversion (0.2%) — this niche doesn't clear our bar today.
Market size 4Growth 19Conversion 3Competition 19Returns 96Price range 59Avg price 81Brand share 6Review moat 49Quality gap 18
**Returns**
**Incredible****0.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£17.27**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£3.98–£30.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,593.2**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£14K**
£14K/yr · 377K searches
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, labyrinth is a £14K/yr Amazon United Kingdom market (377K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jan–Dec. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labyrinth market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£26K–£35K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#971**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **80%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **197 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**118**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**1%**
- TruffleShuffle70% - Ravensburger20% - costumebase3% - ASVP Shop3% - Generic1% - PLITI1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.0% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Dec · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/fashion/labyrinth/trend)
## **Top labyrinth search terms**
- **labyrinth**334K/yr-14.5%0.3% conv. - **labrynth**38K/yr+25.2%0.1% conv. - **labrinth**4K/yr+0.9%0.3% conv. [**All search terms **](https://flapen.com/research/uk/fashion/labyrinth/search-terms)
## **Top labyrinth products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£71610%£1K15%£2K20%£3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TruffleShuffle Labyrinth Worm 2pk Socks**TruffleShuffle**£12.37**4.7★13 rev](https://www.amazon.co.uk/dp/B0DBG5MXLS) [2**TruffleShuffle Jim Hensons Labyrinth Ello Worm Slippers | Official Movie Merchandise Plush House Shoes | Soft Fluffy Novelty Gift**TruffleShuffle**£14.13**5.0★19 rev](https://www.amazon.co.uk/dp/B0DMFLGHXS) [3**Labyrinth Movie Characters Lounge Pants Black/Charcoal**TruffleShuffle**£19.81**4.9★14 rev](https://www.amazon.co.uk/dp/B0DJD1QGDR) [4**Ravensburger Labyrinth Moving Maze Family Board Game for Kids and Adults Age 7+ | Classic Strategy Maze Game for 24 Player for Boys and Girls | AwardWinning Family Game**Ravensburger**£14.30**4.8★13,001 rev](https://www.amazon.co.uk/dp/B00000J0JF) [5**Labyrinth Movie Characters Lounge Pants Black/Charcoal**TruffleShuffle**£19.96**4.9★14 rev](https://www.amazon.co.uk/dp/B0DJD1TLGN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Labyrinth 1000 Piece Jigsaw Puzzle - Its Only Forever Labyrinth - Classic Gothic Fantasy Movie Jigsaw; Eco Friendly Puzzle Gift for Adults & Families**Wild Star Hearts**£19.47**3 rev5mo ago](https://www.amazon.co.uk/dp/B0GN3HQ22K) [**ASVP Shop Labyrinth Inspired Music Box As The World Falls Down Hand-Cranked Melody Handcrafted Vintage-Style Wooden Box**ASVP Shop**£14.44**10 rev6mo ago](https://www.amazon.co.uk/dp/B0GFCKL6ZW) [**Labyrinth Movie Characters Lounge Pants Black/Charcoal**TruffleShuffle**£19.96**14 rev1y ago](https://www.amazon.co.uk/dp/B0DJD1TLGN) [**Labyrinth Movie Characters Lounge Pants Black/Charcoal**TruffleShuffle**£19.81**14 rev1y ago](https://www.amazon.co.uk/dp/B0DJD1QGDR) [**Womens Labyrinth Worm Fancy A Cuppa Striped Pyjamas**TruffleShuffle**£30.59**1 rev1y ago](https://www.amazon.co.uk/dp/B0DDVKYMJ6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Womens Labyrinth Worm Fancy A Cuppa Striped Pyjamas**TruffleShuffle**£30.59**5.0★**▲ 134%**](https://www.amazon.co.uk/dp/B0DDVKYMJ6) [**Womens Labyrinth Worm Fancy A Cuppa Striped Pyjamas**TruffleShuffle**£28.30**5.0★**▲ 134%**](https://www.amazon.co.uk/dp/B0DDVSD6KB) [**Labyrinth Movie Characters Lounge Pants Black/Charcoal**TruffleShuffle**£19.81**4.9★**▲ 133%**](https://www.amazon.co.uk/dp/B0DJD1QGDR) [**Labyrinth Movie Characters Lounge Pants Black/Charcoal**TruffleShuffle**£19.96**4.9★**▲ 133%**](https://www.amazon.co.uk/dp/B0DJD1TLGN) [**Labyrinth 1000 Piece Jigsaw Puzzle - Its Only Forever Labyrinth - Classic Gothic Fantasy Movie Jigsaw; Eco Friendly Puzzle Gift for Adults & Families**Wild Star Hearts**£19.47**4.3★**▲ 108%**](https://www.amazon.co.uk/dp/B0GN3HQ22K)
**~~View all trending →~~**
## **What buyers say about labyrinth**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Fun/Entertainment Experience**45%
*“Brilliant game for all the family to play”*
**Size-Overall**14%
*“Sizing”*
**Gifting Purpose**11%
*“These were a gift”*
**Quality-Overall**9%
*“simple to set up with good quality pieces”*
**Material Quality**7%
*“Good material love them so much”*
**Design-Overall**4%
*“The quality and the design is skin and eye friendly”*
**Value For Money**4%
*“Well worth the money”*
**Educational-Overall**4%
*“It is fun to play, also a teaches a bit of strategic thinking, sturdy, and good value for money, needless to say, he is off screen for longer :”*
**Trivia Games**2%
*“behind the simple turn based game is a ery strategy based game which can be made easy for young ones”*
**Assembly/Installation**2%
*“simple to set up with good quality pieces”*
### **What buyers complain about **
**Value For Money**67%
*“Expensive for what it is”*
**Print Quality**33%
*“Bad Printing of the tiles”*
### **Top return reasons **
**Gifting Purpose**39%
**Value For Money**15%
**Product Condition**13%
**Size-Overall**11%
**Defective Material/Parts**7%
**Advertised Vs Actual Product**4%
**Adhesion/Stickiness**4%
**Moist/Dry**4%
**Quality-Overall**4%
## **Common questions**
- **Is labyrinth profitable to sell on Amazon United Kingdom?**
- The niche generates £14K/yr across 15 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.0%. Flapen's verdict: Skip it (28/100).
- **How competitive is the labyrinth niche?**
- 7 brands and 118 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in labyrinth?**
- Top complaints mined from reviews: Value For Money, Print Quality. The return rate is 0.8%.
- **When does demand for labyrinth peak?**
- Demand peaks in Jan–Dec; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the labyrinth niche?**
- Listings span £3.98–£30.59; the average listing price is £17.27 (sweet spot $15–$100). The average incumbent carries 1,593 reviews — the moat a new listing must climb.
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