---
title: "Labubu — £4.8M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/labubu"
last_updated: "2026-07-31T22:24:35.633Z"
locale: en
meta:
description: "Niche score 44/100 · £4.8M/yr market · 4.3M searches/yr · £73.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £4.8M/yr market · 4.3M searches/yr · £73.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Labubu — £4.8M/yr Amazon UK Niche (2026) - Flapen"
---
# **labubu**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 97Growth 4Conversion 19Competition 23Returns 81Price range 25Avg price 85Brand share 0Review moat 85Quality gap 58
**Market size**
**Incredible****£4.8M**
£4.8M/yr · 4.3M searches
**Review moat**
**Great****303.33**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****£73.63**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£8.02–£353.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-41.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=uk&signal=high_price "Avg price > $50")
According to Flapen's Amazon United Kingdom niche tracking, labubu is a £4.8M/yr Amazon United Kingdom market (4.3M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul–Aug–Sep. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **£1.5M–£1.8M**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#1,100**
- **Page quality**
- **0%**
- **Prime**
- **80%**
- **Sponsored**
- **87%**
- **Out of stock**
- **22.3%**
- **Avg brand age**
- **21 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- POP MART88% - AOYOTO4% - Meta4% - CRAZE3% - Generic2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 90 weeks — -41.2% search growth over the last 90 days.
600K400KSpike '25Prime Day '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 13.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/labubu/trend)
## **Top labubu search terms**
- **labubu**3.3M/yr-41.9%1.0% conv. - **labubu doll**619K/yr-52.2%1.3% conv. - **labubu doll pop mart**24K/yr+32.9%1.2% conv. - **pop mart labubu**49K/yr-18.0%2.7% conv. - **labubus**40K/yr-39.5%0.4% conv. - **lububu doll**48K/yr-41.1%0.9% conv. - **popmart labubu**64K/yr-39.1%1.2% conv. - **labubu pop mart**18K/yr-42.7%1.2% conv. - **lububu**30K/yr-47.9%0.5% conv. - **labubu plush**24K/yr-17.4%0.9% conv. [**All search terms **](https://flapen.com/research/uk/fashion/labubu/search-terms)
## **Top labubu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£477K20%£955K30%£1.4M40%£1.9M1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift**POP MART**£15.53**4.6★215 rev](https://www.amazon.co.uk/dp/B0FPC7247Q) [2**POP MART THE MONSTERS - Have a Seat Vinyl Plush 1Box Articulated Character Premium Design Gifts for Women Fan-Favorite Chic Art Toy Action Figure**POP MART**£18.77**4.6★368 rev](https://www.amazon.co.uk/dp/B0D815JQ19) [3**POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant BlindBox 1Box Fan-Favorite Chic Art Toy Action Figure**POP MART**£19.39**4.6★368 rev](https://www.amazon.co.uk/dp/B0DWM9JVPK) [4**POP MART The Monsters Labubu Pin for Love Series Blind Box Plush Pendant (AM) Pack of 1 Mini Vinyl Plush Keychain Cute Collectible Mystery Toy Gift**POP MART**£22.65**4.4★224 rev](https://www.amazon.co.uk/dp/B0FPC2KMGR) [5**POP MART THE MONSTERS COCA-COLA SERIES-Vinyl Face 1Box Exclusive Action Figure Box Toy Popular Collectible Art Toy Cute Figure Creative Gift for Christmas Birthday Party Holiday**POP MART**£26.30**4.5★396 rev](https://www.amazon.co.uk/dp/B0DM6GLTNB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses**Meta**£341.39**294 rev3mo ago](https://www.amazon.co.uk/dp/B0FLYJM9DC) [**POP MART THE MONSTERS Big Into Energy Series - Vinyl Plush Pendant Blind Box - Cute Collectible Bag and Keychain Accessory - 1 Box**POP MART**£14.50**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GWN5RQ97) [**Labubu Chocolate Candy LTD Edition 32g Mystery Flavour sweet (ONE)**Generic**£8.02**9 rev8mo ago](https://www.amazon.co.uk/dp/B0G2KFKYF5) [**POP MART The Monster PIN for Love Series - Vinyl Plush Pendant Blind Box (A-M) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box**POP MART**£38.86**966 rev10mo ago](https://www.amazon.co.uk/dp/B0FJFV4PQN) [**POP MART The Monsters Pin for Love Series-Vinyl Plush Blind Box (N-Z) Labubu Collectible Toys Holiday Birthday Gifts for Girls and Boys Single Box**POP MART**£37.27**961 rev10mo ago](https://www.amazon.co.uk/dp/B0FK4TZLB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**POP MART THE MONSTERS Big Into Energy Series - Vinyl Plush Pendant Blind Box - Cute Collectible Bag and Keychain Accessory - 1 Box**POP MART**£14.50**4.6★**▲ 434%**](https://www.amazon.co.uk/dp/B0GWN5RQ97) [**Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses**Meta**£341.39**4.0★**▲ 431%**](https://www.amazon.co.uk/dp/B0FLYJM9DC) [**POP MART THE MONSTERS Big into Energy Series-Vinyl Plush Pendant BlindBox 1Box Fan-Favorite Chic Art Toy Action Figure**POP MART**£19.39**4.6★**▲ 403%**](https://www.amazon.co.uk/dp/B0DWM9JVPK) [**POP MART THE MONSTER PIN FOR LOVE Series Plush Pendant (N-Z) Popmart Mini Labubu Rabubu 4.0 Keychain Online Plush Toy Body Gift**POP MART**£15.53**4.6★**▲ 136%**](https://www.amazon.co.uk/dp/B0FPC7247Q) [**POP MART The Monsters Big Into Energy Series Original Doll Collectible Figure Creative Gift Plush Animal Vinyl Random Design 1 Piece**POP MART**£63.36**4.4★**▲ 77%**](https://www.amazon.co.uk/dp/B08DXYQG5G)
**~~View all trending →~~**
## **What buyers say about labubu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Beautifully made”*
**Color**13%
*“colourful and soft”*
**Advertised Vs Actual Product**11%
*“as described”*
**Value For Money**10%
*“Great worth it”*
**Size-Overall**7%
*“its super cute, good size & good quality”*
**Ease Of Use**5%
*“Very useful”*
**Soft Feel**5%
*“Its super soft and skin friendly, with a plush texture that feels incredibly comfortable to touch”*
**Collectibles**4%
*“Great quality and perfect for anyone who enjoys collecting cute characters”*
**Gifting Purpose**4%
*“Love it, great little gift for the kids”*
**Design-Overall**3%
*“the design quality is nice”*
### **What buyers complain about **
**Size-Overall**39%
*“Very small”*
**Quality-Overall**22%
*“the control quality needs to be better”*
**Value For Money**17%
*“Would not recommend for the price”*
**Functionality-Overall**6%
*“Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying”*
### **Top return reasons **
**Size-Overall**30%
**Value For Money**10%
**Color**9%
**Quality-Overall**8%
**Functionality-Overall**7%
**Advertised Vs Actual Product**6%
**Defective Material/Parts**4%
**Battery Life**4%
**Audio Quality**3%
**Product Condition**3%
## **Common questions**
- **Is labubu profitable to sell on Amazon United Kingdom?**
- The niche generates £4.8M/yr across 15 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -41.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the labubu niche?**
- 5 brands and 20 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in labubu?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Value For Money. The return rate is 1.7%.
- **When does demand for labubu peak?**
- Demand peaks in Jun–Jul–Aug–Sep; the busiest month runs 13.8× the quietest.
- **What does it cost to enter the labubu niche?**
- Listings span £8.02–£353.55; the average listing price is £73.63 (sweet spot $15–$100). The average incumbent carries 303 reviews — the moat a new listing must climb.
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