---
title: "Search terms — labrador gifts - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/labrador-gifts/search-terms"
last_updated: "2026-07-31T22:30:38.059Z"
locale: en
meta:
  description: "Niche score 53/100 · £75K/yr market · 212K searches/yr · £11.18 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £75K/yr market · 212K searches/yr · £11.18 avg price. Soft demand (-17.9% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — labrador gifts - Flapen"
---

# **labrador gifts**

**Worth a look**

Shows low returns (0.6%), but soft demand (-17.9% this quarter) keeps it on the watch list.

Market size 19Growth 16Conversion 40Competition 91Returns 97Price range 53Avg price 43Brand share 96Review moat 80Quality gap 21

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****31%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Review moat**

**Great****399**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Good****£2.40–£29.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£11.18**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****3.2%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Market size**

**Bad****£75K**

£75K/yr · 212K searches

**Growth**

**Bad****-17.9%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")