---
title: "Search terms — lab coat - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/lab-coat/search-terms"
last_updated: "2026-07-31T23:22:53.379Z"
locale: en
meta:
  description: "Niche score 44/100 · £37K/yr market · 171K searches/yr · £8.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 44/100 · £37K/yr market · 171K searches/yr · £8.92 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — lab coat - Flapen"
---

# **lab coat**

**Skip it**

A small market ($37K/yr) — this niche doesn't clear our bar today.

Market size 9Growth 14Conversion 30Competition 82Returns 38Price range 37Avg price 25Brand share 72Review moat 62Quality gap 80

**Competition**

**Great****33%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,036.94**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.0%**

return rate — above 5% kills the launch gate

**Price range**

**Okay****£5.96–£20.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£8.92**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.7%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£37K**

£37K/yr · 171K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")