---
title: "Kuromi — £162K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/fashion/kuromi"
last_updated: "2026-07-31T15:30:52.249Z"
locale: en
meta:
description: "Niche score 44/100 · £162K/yr market · 480K searches/yr · £13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £162K/yr market · 480K searches/yr · £13.31 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Kuromi — £162K/yr Amazon UK Niche (2026) - Flapen"
---
# **kuromi**
**Skip it**
Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size 34Growth 12Conversion 32Competition 60Returns 95Price range 51Avg price 61Brand share 28Review moat 85Quality gap 27
**Returns**
**Great****1.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****294.19**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£13.31**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£4.43–£25.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£162K**
£162K/yr · 480K searches
**Conversion**
**Okay****2.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, kuromi is a £162K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 44/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kuromi market data**
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **£133K–£166K**
- units × avg price
- **Conversion rate**
- **2.5%**
- **Avg BSR**
- **#238**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **72%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **23 months**
- **Avg seller age**
- **184 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 84%
**Open market**
**8%**
- Get Trend41% - Funko15% - Blue Sky Studios12% - Hello Kitty12% - SERTAS8% - Ainvliya3% - Open — no brand owns it (5 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/uk/fashion/kuromi/trend)
## **Top kuromi search terms**
- **kuromi**325K/yr-24.1%1.2% conv. - **kuromi gifts**92K/yr-33.1%1.9% conv. - **kuromi plush**32K/yr-26.9%0.8% conv. - **kuromi stuff**8K/yr+10.8%0.3% conv. - **hello kitty kuromi**11K/yr-19.0%1.4% conv. - **kiromi**4K/yr-9.4%1.1% conv. - **my melody and kuromi**8K/yr-33.5%0.4% conv. [**All search terms **](https://flapen.com/research/uk/fashion/kuromi/search-terms)
## **Top kuromi products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£16K20%£32K30%£48K40%£65K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)**Get Trend**£12.43**4.8★74 rev](https://www.amazon.co.uk/dp/B0FW55S53L) [2**Blue Sky Studios Kuromi Mini Backpack Small Kawaii Luxury Bag with Adjustable Straps Cute Gifts Merchandise and Accessories - Hello Kitty & Friends**Blue Sky Studios**£25.91**3.7★5 rev](https://www.amazon.co.uk/dp/B0F2JJ9QFB) [3**SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)**SERTAS**£17.37**4.3★12 rev](https://www.amazon.co.uk/dp/B0FY4Z8KQW) [4**Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)**Get Trend**£12.74**4.4★83 rev](https://www.amazon.co.uk/dp/B0FWKK8C73) [5**Funko POP! Sanrio: Hello Kitty - Kuromi 20th - Kuromi - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys For Kids & Adults - Model Figure for Collectors and Display**Funko**£10.83**4.8★409 rev](https://www.amazon.co.uk/dp/B0DP7CDDNX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets**Blue Sky Studios**£24.93**43 rev2mo ago](https://www.amazon.co.uk/dp/B0G7J4QJ13) [**Kuromi Purple Water Bottle with Straw 500ml Polypropylene Drink Bottle with Character Charm Keyring**Kuromi**£6.07**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GQ4WLWV7) [**TAMAGOTCHI Nano Sanrio Kuromi Shell Virtual Pet**TAMAGOTCHI**£18.68**13 rev7mo ago](https://www.amazon.co.uk/dp/B0G4D5ZWYQ) [**Hello Kitty Kuromi Girls Purple Slip On Loafer Slippers | Fluffy Indoor Footwear for Kids | Cartoon Character Comfort | Girls House Shoes for Relaxation & Play Merch - 3 UK Child**Hello Kitty**£11.54**10 rev8mo ago](https://www.amazon.co.uk/dp/B0FYPVL7H8) [**SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)**SERTAS**£17.37**12 rev8mo ago](https://www.amazon.co.uk/dp/B0FY4Z8KQW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**SERTAS Cartoon Kawaii Backpack Outdoor Daypack with Usb Charge Port Lightweight Travel School Bag Teenage Girls Backpack Middle School Students Casual Bookbag (D)**SERTAS**£17.37**4.3★**▲ 181%**](https://www.amazon.co.uk/dp/B0FY4Z8KQW) [**Kuromi Backpack for Kids & Teens Hello Kitty & Friends Official Licensed Merchandise School Bag Fits A4 Folders & Books Kids Rucksack with Padded Straps & Mesh Pockets**Blue Sky Studios**£24.93**4.2★**▲ 181%**](https://www.amazon.co.uk/dp/B0G7J4QJ13) [**Get Trend Kuromi Sanrio Girls Baseball Cap Sunglasses & Scrunchie Set Adjustable Hat 100% UV Shades Holiday Accessories (Purple Kuromi)**Get Trend**£12.74**4.4★**▲ 180%**](https://www.amazon.co.uk/dp/B0FWKK8C73) [**Get Trend Kuromi Sanrio Girls Pyjama Sets 7-14 Years Button-Down Half-Sleeve Loungewear Shirts & Pj Shorts Soft & Comfy Nightwear (11-12 Years Purple Kuromi)**Get Trend**£12.43**4.8★**▲ 172%**](https://www.amazon.co.uk/dp/B0FW55S53L) [**Get Trend Kuromi Sanrio Womens Pyjamas Sets Button-Down Shirt & Pj Shorts Nightwear Ladies Pyjamas Soft & Breathable Loungewear (2XL Purple Kuromi)**Get Trend**£11.08**4.6★**▲ 160%**](https://www.amazon.co.uk/dp/B0FVYYRQP3)
**~~View all trending →~~**
## **What buyers say about kuromi**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality”*
**Collectibles**12%
*“Amazing collectible”*
**Advertised Vs Actual Product**11%
*“As expected”*
**Brightness/Shine/Glow**9%
*“Brilliant light”*
**Size-Overall**8%
*“Lovely Fit”*
**Design-Overall**8%
*“the Kuromi design is super cute”*
**Gifting Purpose**6%
*“an amazing anime gift that feels special”*
**Soft Feel**6%
*“soft”*
**Smell**6%
*“Nice scent,”*
**Ease Of Use**4%
*“easy to use”*
### **What buyers complain about **
**Size-Overall**58%
*“So small not worth price”*
**Dry/Empty Ink**8%
*“Just the pens randomly run out of ink”*
**Charging**8%
*“needs charging frequently”*
### **Top return reasons **
**Size-Overall**36%
**Brightness/Shine/Glow**7%
**Functionality-Overall**7%
**Defective Material/Parts**7%
**Value For Money**6%
**Product Condition**6%
**Gifting Purpose**6%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Color**3%
## **Common questions**
- **Is kuromi profitable to sell on Amazon United Kingdom?**
- The niche generates £162K/yr across 32 tracked products. 0 of 16 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (44/100).
- **How competitive is the kuromi niche?**
- 11 brands and 60 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in kuromi?**
- Top complaints mined from reviews: Size-Overall, Dry/Empty Ink, Charging. The return rate is 1.0%.
- **When does demand for kuromi peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the kuromi niche?**
- Listings span £4.43–£25.91; the average listing price is £13.31 (sweet spot $15–$100). The average incumbent carries 294 reviews — the moat a new listing must climb.
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